/Companies

Zfluence

Founded 2019 · 4 employees on LinkedIn · 1 known investors

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Zfluence is a community platform for Gen Z members to share opinions on brands and trends, take a creator readiness program, participate in surveys, and test products before launch in exchange for honest feedback and ratings. It is operated by Her Campus Media and focuses on connecting young consumers with brands for research and product sampling.

Founders & leadership

Zfluence was founded in 2019 by Ava McDonald.

AMAva McDonald
Ava McDonaldFounder and CEO2019–2023Ava McDonald is a Georgetown University graduate who founded Zfluence, a Gen Z community platform for consumer feedback and product testing, and sold the company to Her Campus Media in 2023. She previously worked as a Marketing Associate at CAVU Consumer Partners.

Investors · 1

Frequently asked questions

What does Zfluence do?
Zfluence is a community platform for Gen Z members to share opinions on brands and trends, take a creator readiness program, participate in surveys, and test products before launch in exchange for honest feedback and ratings. It is operated by Her Campus Media and focuses on connecting young consumers with brands for research and product sampling.
Who founded Zfluence?
Zfluence was founded by Ava McDonald in 2019.
Who are Zfluence's investors?
Zfluence's investors include Dynabrand Ventures.