RECESS
7 known investors
Recess makes beverages designed for relaxation, including zero-proof craft mocktails and sparkling water and powder blends infused with magnesium, adaptogens, hemp, and electrolytes. The products are sold direct-to-consumer as calming, alcohol-free drink alternatives.
Also known as Recess
Investors · 7
Company profile
researched Aug 2026Recess is a beverage brand positioned around relaxation and calm, marketed with the tagline "calm cool collected." Its product range spans four lines: Recess Zero Proof, a set of alcohol-free craft mocktails intended to mimic cocktails (classic "cosmo," lime "margarita," ginger lime "mule," grapefruit "paloma," watermelon "mojito," and island "spritz"); Recess Mood, a sparkling water infused with magnesium and adaptogens (orange vanilla, tropical bliss, strawberry rose, raspberry lemon, lime citrus, and grapefruit tangerine); Recess Mood Powder, a three-in-one powder blend of magnesium, adaptogens and electrolytes sold as stick packs and tubs in gradient berry, lemon citrus and unflavored versions; and the original Recess sparkling water infused with hemp and adaptogens, offered in peach ginger, blood orange, pomegranate hibiscus, black cherry and blackberry chai.
The brand frames its products as an aid to unwinding amid everyday stress and also merchandises multi-product samplers, including a Mood sampler, a "greatest hits" sampler, a "margarita" party pack, a happy hour sampler, a general Recess sampler and a 15-count stick pack sampler, aimed at customers who have not settled on a flavor or format.
Business model
Consumer packaged goods sold online through the company's own e-commerce storefront, with individual products, multipacks and sampler bundles; promotional levers include free shipping on all orders and a discount code offering 10% off.
Product sales of ready-to-drink beverages and powder formats via the company's website.
Traction
The website features quotes from consumer and food media outlets including Food & Wine, PopSugar, Bon Appetit and Thrillist.
▸Full profile — market position, go-to-market
Market position
Operates in the non-alcoholic and functional beverage category; the brand's site cites coverage from Food & Wine, PopSugar, Bon Appetit and Thrillist referencing its calming effects and use as an alternative to alcohol or coffee.
Functional formulations built around magnesium, adaptogens, hemp and electrolytes, combined with an alcohol-free cocktail-style line and multiple formats (canned sparkling water, zero-proof mocktails, and powder stick packs and tubs).
Go-to-market
Direct-to-consumer online sales supported by promotional offers, sampler bundles, an email newsletter, and editorial press coverage featured on the site.
Consumers seeking non-alcoholic drink options and relaxation or stress-relief functional beverages, including those substituting for an evening cocktail or glass of wine or an afternoon coffee.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 1
primary sources listed
- RECESStakearecess.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does RECESS do?
- Recess sells relaxation-oriented beverages and powders infused with magnesium, adaptogens, hemp and electrolytes.
- Who are RECESS's investors?
- RECESS's investors include Evolution VC Partners, Midnight, Siddhi Capital, Torch Capital, Beliade, CAVU Consumer Partners, Rocana Ventures.