Fundraising Fox

AMBERSTONE

Venture capital

San Francisco · Series A–Late Stage · 5 people tracked

Also known as Amberstone Affiliates · AMBERSTONE MANAGEMENT LLC

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Investment thesis

Amberstone invests exclusively in disruptive consumer product companies serving the wellness needs of the next generations of consumers and their families. It follows a concentrated, high-conviction strategy, partnering with a select group of exceptional entrepreneurs to build purposeful, long-term relationships. Rather than applying a standardized playbook, the firm leverages its experience and network to drive strong outcomes for all stakeholders. Amberstone emphasizes enduring partnerships, noting that many founders it has backed have reinvested in the firm after achieving exits, reflecting its belief in relationship-driven investing across the consumer wellness ecosystem of entrepreneurs, investors, brands, and consumers.

Source: firm website, verified Aug 25, 2026.

Stage
Series A–Late Stage
Check
$500K – $10M
HQ
San Francisco, California, US
Instruments
Equity
Founded
2019
AUM
$50M
VC funds
9
Tracked investments
12

Team · 5 people

from public directories
Alexander Bernstein· Managing Partnerin
Aimee Squires· Principalin

What they invest in

from 11 of 12 portfolio companies

Consumer ×11Direct to Consumer ×10FoodTech ×6Wellness & Fitness ×5E-commerce ×1

HQs:United States×7

Investments · 12 tracked

founders shown can be your intro path
Better Wildbetterwild.com

BetterWild sells vet-designed dog supplements, including allergy relief chews, that target allergies, digestion, mobility, immunity, and skin health.

ConsumerDirect to ConsumerWellness & Fitness

Bloombloomnu.comin

Bloom is a wellness brand that makes flavored supplements and better-for-you beverages, including greens/protein powders, hydration sticks, and drinks aimed at women's health goals such as bloat relief and beauty.

ConsumerDirect to ConsumerWellness & FitnessAustin, US

Mari

Co-investorsThe Family Fund

Bloom NuJan 2024

Innovator in healthy beverage category with products like Bloom Pop

Venice, US

Gregory LaVecchia(Cofounder)Greg LaVecchia(Executive Officer, Director)Mari Llewellyn(Executive Officer, Director)Leopoldo Walter(Executive Officer)Ramya Velusamy(Executive Officer)Doss Cunningham(Director)

Clean Skin Clubcleanskinclub.comNov 2024 · $32M

Clean Skin Club makes Clean Towels, single-use disposable face towels used after cleansing, with makeup removers, or to remove face masks, marketed as improving skin barrier health.

ConsumerDirect to ConsumerWellness & FitnessWeston, US

Ben-David Imberman(Co-founder)Mor Shnaider(Co-founder)Aviran Mulain(Co-founder)

Cleveland Kitchenclevelandkitchen.comin

Cleveland Kitchen makes fresh, naturally fermented foods including kimchi, sauerkraut, coleslaws, and sauces sold direct-to-consumer and in grocery stores nationwide.

ConsumerDirect to ConsumerFoodTechWellness & FitnessCleveland, US

Macian Anderson(Director)Andrew Anderson(Executive Officer, Director)Luke Visnic(Co-founder)Drew Anderson(Co-founder)Mac Anderson(Co-founder)DARREN BUCK(Executive Officer)

Co-investorsClover Vitality

Crown Affaircrownaffair.com

Crown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Dianna Cohen(Executive Officer, Director)inElaine Choi(Executive Officer, Director)

BoardCristina Nunez(Director)Richard Gersten(Director)in

Co-investorsPalm Tree Crew InvestmentsPoint King CapitalSelva VenturesStride Consumer PartnersTrue Beauty VenturesMontage Ventures+1 more

Honey Mama'shoneymamas.comin

Honey Mama's makes indulgent treats made from nutrient-rich whole foods, positioning its products as both healthy and flavorful.

ConsumerDirect to ConsumerFoodTech

Christy Goldsby(Founder)

Co-investorsOregon Venture Fund

Javvyjavycoffee.com𝕏

Javvy sells coffee products for home use, including coffee concentrate, protein coffee creamer, and naturally flavored coffee syrups made without added sugar.

ConsumerDirect to ConsumerFoodTech

Co-investorsSelva Ventures

Juneshinejuneshine.comin𝕏

JuneShine produces ready-to-drink alcoholic beverages made with real fruit and simple, low-sugar ingredients.

ConsumerDirect to ConsumerFoodTech

Co-investorsAssembled BrandsInvestBevPure VenturesMana Ventures

Mushroomeatmush.com

Mush makes ready-to-eat breakfast foods including overnight oats, protein overnight oats, and protein bars made with whole grains and no refined sugar.

ConsumerDirect to ConsumerFoodTechChicago, US

Ashley Thompson(Founder)

Nutraboltnutrabolt.comin

Nutrabolt is a consumer health and wellness company that develops products aimed at maximizing human potential.

ConsumerWellness & Fitness

Co-investorsMidOceanCAVU Consumer PartnersDoehler VenturesTorch Capital

Partake Brewingdrinkpartake.comin

Partake produces non-alcoholic craft beers, including an IPA with citrus and bitterness notes at around 10 calories, aimed at consumers who want craft beer flavor without alcohol.

ConsumerDirect to ConsumerFoodTech

Co-investorsBarrel VenturesGroundForce CapitalCircleUp Partners

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has AMBERSTONE made?
AMBERSTONE has 12 tracked investments, including 1 dated in the last 24 months.
What stage does AMBERSTONE invest at?
AMBERSTONE invests at the Series A, Series B, Series C, Late Stage stages.
What is AMBERSTONE's typical check size?
AMBERSTONE typically writes checks of $500K – $10M.
What sectors does AMBERSTONE focus on?
AMBERSTONE focuses on Consumer, Direct to Consumer, FoodTech, Wellness & Fitness.
Where is AMBERSTONE located?
AMBERSTONE is headquartered in San Francisco, US.
Who does AMBERSTONE co-invest with?
AMBERSTONE most often shares deals with Assembled Brands, Barrel Ventures, GroundForce Capital, among 14 tracked co-investors.

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