Rocana Ventures
Venture capitalNew York · Seed–Series A · 15 people tracked
Also known as ROCANA-SEMILLERO ADVISORS PR LLC
Investment thesis
Rocana Ventures focuses on purpose-driven consumer brands in the health and wellness space, aiming to bring the next generation of wellness disruption to the mass market and enable 'better living.' Beyond capital, the firm supports brands with go-to-market strategy, distribution and production support, brand building, sourcing, network introductions, and mentorship. It targets the growing Global Wellness Economy, which it expects to expand toward $7 trillion. The team combines financial, operational, and entrepreneurial experience to help consumer wellness companies scale.
Source: firm website, verified Aug 25, 2026.
Team · 15 people
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What they invest in
from 26 of 34 portfolio companiesConsumer ×23FoodTech ×19Direct to Consumer ×15Wellness & Fitness ×13Impact & Social Good ×3AI & Machine Learning ×2E-commerce ×2Advanced Manufacturing ×1
HQs:United States×10Canada×2United Kingdom×1
Investments · 34 tracked
founders shown can be your intro pathBy year:2025 · 12021 · 12 dated
Borealis Foods is a U.S.-based food science company that develops high-protein, plant-based, shelf-stable instant ramen and noodle products, including whole grain-rich noodles for K-12 school foodservice.
ConsumerFoodTechImpact & Social Good
Bulletproof sells functional nutrition products, primarily coffee and MCT powder supplements designed to support energy, focus and mood.
ConsumerFoodTechWellness & FitnessBellevue, US
David Borges(Executive Officer)
Co-investorsCAVU Consumer PartnersCAVU Venture PartnersTrinity Ventures
Clint Sever(Founder)in
Co-investorsDarwin CapitalDecheng CapitalDentsu VenturesForesite CapitalPrime PartnersACME Capital+1 more
Cure produces clean hydration drink mixes and related wellness products, including an Energy mix and a Cure Kids line, sold through retail.
ConsumerFoodTechWellness & FitnessNew York, US
Lauren Picasso(Executive Officer, Director)in
Co-investorsAmbush CapitalEastward Capital PartnersGreat Oaks Venture CapitalJoyance PartnersLerer HippeauWellness Ventures+1 more
Bai produces flavored antioxidant-infused beverages made with electrolytes, no artificial sweeteners, and low calories/sugar.
ConsumerFoodTech
Co-investorsFourward VenturesCAVU Consumer Partners
Eli develops and manufactures at-home hormone level tests that collect longitudinal data on daily hormonal patterns.
AI & Machine LearningConsumerDeep TechDigital HealthFemTechWellness & FitnessMontréal, CA
Thomas Cortina(Founder)in
Co-investors2048 VenturesBDC Thrive Venture Fund for WomenCake VenturesForeground CapitalGarage CapitalMuse Capital+3 more
Gathered Foods makes plant-based food products, positioning its brands around vegan eating, animal welfare, and environmental sustainability.
Advanced ManufacturingAI & Machine LearningConsumerFoodTechImpact & Social GoodHeath, US
William Chris Kerr(Executive Officer, Director)Chad Sarno(Director)Mark Langley(Executive Officer)Christine A. Mei(Executive Officer, Director)
BoardCourtney Reum(Director)Charles Laue(Director)in
Co-investorsBlue Horizon CorporationSiddhi CapitalStray Dog CapitalUnovis Asset ManagementBig Idea VenturesCPT Capital+2 more
Gymkhana Fine Foods sells ready-to-cook Indian cooking sauces, marinades, and chutneys based on recipes from the two-Michelin-star London restaurant Gymkhana, offering bundles via one-time purchase or subscription.
ConsumerDirect to ConsumerE-commerceLondon, GB
Co-investorsCAVU Consumer Partners
One of the cleanest and best tasting chocolates in the market
Hu makes chocolate products, including dark chocolate bites and cashew butter items, formulated without refined sugar, soy, gluten, cane sugar, palm oil, sugar alcohols, lecithins, and emulsifiers.
ConsumerDirect to ConsumerFoodTech
HumanCo is a health and wellness company that builds and backs food brands making products with real, clean ingredients that are organic, non-GMO, gluten-free, and free of seed oils.
ConsumerFoodTechWellness & Fitness
Jason H. Karp(Founder & CEO)
Co-investorsJAZZ Venture PartnersPLUS CapitalPoint King CapitalUpper90BullishCAVU Venture Partners
Imperfect Foods is a grocery delivery service that sources surplus and cosmetically imperfect food items directly from farmers and producers, offering them at discounted prices to consumers while reducing food waste.
Circular EconomyE-commerceFoodTechSan Francisco, US
Benjamin Chesler(Executive Officer, Director)Ronald Clark(Director)Benjamin Simon(Executive Officer, Director)Ben Simon(Founder)in
Co-investorsAlpaca VCBuckhill CapitalCorigin VenturesCorrelation VenturesFirstMark CapitalFlybridge Capital Partners+8 more
Jackson's Chips makes snacks cooked in avocado oil that are allergen-free (top 9), vegan, kosher, and gluten-free, sold direct to consumers.
ConsumerDirect to ConsumerFoodTech
Collagen rich bone broths and soups for improved gut, joint and skin health
Nick Mares(Cofounder)
Co-investorsCAVU Consumer Partners
Kettle & Fire produces slow-simmered bone broths and soups made from carefully sourced ingredients and sold directly to consumers by the carton.
ConsumerDirect to ConsumerFoodTech
Co-investorsLong Journey VenturesCAVU Consumer Partners
Kuli Kuli sells moringa-based food and wellness supplements, including gummies, capsules, and powders aimed at consumers focused on nutrition and wellness.
ConsumerDirect to ConsumerFoodTechImpact & Social GoodWellness & FitnessOakland, US
Lisa Curtis(Founder)in
Co-investorsAstiaAUTHENTIC VENTURESCeniarthCerity Partners VenturesInvestEcoNext Wave Impact+2 more
Lavva makes a plant-based, dairy-free yogurt blended from Pili nuts, young plantains, coconut, and cassava, with no added sugar, gums, or thickeners.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Liz Fisher(Founder)
Co-investorsEvolution VC Partners
Magic Mind produces a line of clinically-formulated mental performance drinks and sleep supplements containing ingredients like Lion's Mane, Bacopa Monnieri, and L-Theanine to support focus, cognition, and sustained energy.
ConsumerWellness & FitnessLos Angeles, US
William Hicks(Founder)inJames Beshara(Founder)
Co-investorsFloodgateJAZZ Venture PartnersMidnight
Mid-Day Squares makes refrigerated snack bars formulated with protein, fiber, and real ingredients, without fillers, artificial flavors, GMOs, or preservatives.
ConsumerDirect to ConsumerFoodTech
JakeLezNick
Co-investorsInvestEcoSelva VenturesSiddhi CapitalBoulder Food Group
Oakland, US
DAVID MATTHEW LESTER(Director)CHARLES BENNETT GOODWIN(Executive Officer, Director)Ben Goodwin(Founder)inMELVIN LANDIS(Executive Officer)TRACY HART(Executive Officer)
BoardCHRISTOPHER DAWE(Director)
Co-investorsAntiBarrel VenturesCollaborative FundLakeside CapitalLeft Lane CapitalMelitas Ventures Llc+2 more
Othership operates modern bathhouses offering music-driven sauna sessions, guided ice bath/cold plunge experiences, and breathwork classes aimed at nervous system regulation, recovery, and social connection.
ConsumerHealthtechMental HealthWellness & FitnessToronto, CA
Myles Farmer(Director)
Co-investorsAmbush CapitalLiam Horne
Co-investorsAble PartnersTorch Capital
Poppi is a consumer beverage brand that makes prebiotic sodas in flavors such as Strawberry Lemon, Wild Berry, Cherry Limeade, Orange, and Root Beer, marketed as low-sugar alternatives to traditional soda.
ConsumerDirect to ConsumerFoodTech
Co-investors1/1 CapitalPalm Tree Crew InvestmentsCAVU Consumer Partners
Recess makes beverages designed for relaxation, including zero-proof craft mocktails and sparkling water and powder blends infused with magnesium, adaptogens, hemp, and electrolytes.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsEvolution VC PartnersMidnightSiddhi CapitalTorch CapitalBeliadeCAVU Consumer Partners
SEEQ makes a clear, whey-based protein drink powder that is light and fruit-flavored rather than thick and milky, offering 22g of protein with zero sugar and sweetened with monkfruit.
ConsumerDirect to ConsumerWellness & Fitness
Splendid Spoon offers a subscription meal-delivery service featuring 60+ plant-rich, frozen ready-to-eat meals for breakfast, lunch, dinner and snacks, aimed at busy people who want nutrient-dense food without prep.
Direct to ConsumerFoodTechWellness & Fitness
Co-investorsDanone Manifesto VentureGATHER VENTURESNicoyaStreamlined VenturesTorch Capital
Supergut makes fiber-based food and supplement products aimed at supporting gut microbiome health for consumers.
Direct to ConsumerFoodTechWellness & Fitness
Marc Washington(Founder)in
Co-investorsAcre Venture PartnersAlpha EdisonThe Family FundCultivian Sandbox VenturesSandbox Industries
Modern Pop makes frozen fruit bars made with high-quality ingredients and no refined sugar.
ConsumerDirect to ConsumerFoodTech
Three Wishes makes grain-free breakfast cereal with no added sugar or dyes, formulated with higher protein and fiber (8g protein, 3g fiber, and 3g sugar per serving).
ConsumerDirect to ConsumerFoodTech
Margaret W.(Founder)inMargaret WishingradIan Wishingrad
Co-investorsCerity Partners VenturesSelva Ventures
New York-based DTC subscription brand of organic, plant-based finger-food meals for toddlers.
New York, US
Sofia Laurell(Director)Betsy Fore(Executive Officer, Director)
BoardVictor Friedberg(Director)Andrew Heintzman(Director)inGenevieve Gilbreath(Director)
Co-investorsElizabeth Street VenturesInvestEcoHuman VenturesSpringdale Ventures
Co-investorsTq Ventures Llc
Exits · 1
IPOs and acquisitions across the tracked portfolioBorealis FoodsNASDAQ: BRLS
Portfolio news
latest coverage across their companies
Mid-Day Squares · greenqueen.com.hk · Aug 19, 2026
Eli · eli.health · Jun 10, 2025
Supergut · pulse2.com · Mar 12, 2025
Frequently asked questions
- What stage does Rocana Ventures invest at?
- Rocana Ventures invests at the Seed, Series A stages.
- What is Rocana Ventures's typical check size?
- Rocana Ventures typically writes checks of $1M – $30M.
- What sectors does Rocana Ventures focus on?
- Rocana Ventures focuses on Consumer, Digital Health, Direct to Consumer, FoodTech, Healthtech, Mental Health, Wellness & Fitness.
- Where is Rocana Ventures located?
- Rocana Ventures is headquartered in New York, US.
- Does Rocana Ventures lead rounds?
- Yes, Rocana Ventures leads investment rounds.
Co-investors · 1
Astanor Ventures is an impact-focused investment firm dedicated to transforming the agrifood system by backing innovation across the value chain from 'soil and sea to gut'.
Firms observed investing alongside Rocana Ventures, from public investor directories. Shared companies are the overlap with Rocana Ventures's recorded portfolio.
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