Rocana Ventures
Venture capitalNew York · Seed–Series A · 15 people tracked
Investment thesis
Rocana invests in next-generation consumer wellness brands that prioritize health disruption and better living. The firm combines purposeful funding with comprehensive support spanning go-to-market strategy, distribution, production, brand building, sourcing, and network introductions. The investment thesis is grounded in the rapidly expanding global wellness economy, projected to grow from $4.5 trillion to $7 trillion by 2025, and targets founders seeking both capital and hands-on operational partnership.
Source: firm website, verified Jul 21, 2026.
Team · 15 people
from the firm's websiteInvestment banking and capital markets professional with 17 years of experience and CFA charter, who transitioned to venture capital in 2018 with a focus on purpose-driven consumer health and wellness brands.
Operational and business management executive with CFO, COO, and CEO experience across multiple industries and geographies, who has been investing in the better living space since 2014 and co-founded Rocana in 2018.
Venture investor with over 10 years of experience in food, beverage, and sustainability startups, holding an MIT undergraduate degree in Chemical/Bio Engineering and an MBA from MIT Sloan.
Fund Director at Grupo Mariposa with over 16 years of corporate finance, investment banking, and fund management experience, having led M&A and strategy practices in CPG and retail sectors.
Founder and CEO of A-Series Investments, talent manager for high-profile entertainers, known for championing female entrepreneurs and pop culture partnerships.
VP of Strategy, Integration, and Innovation at Triple-S Health Insurance with extensive venture and private equity experience in food and advertising sectors.
CEO of Grupo Mariposa with extensive expertise in distribution and supply chain management across the food and beverage industry.
Public sector consultant with expertise in government affairs and healthcare policy, aligned with the firm's better living mission.
Investment professional with a decade of experience in investment banking and capital markets, specializing in consumer products including food and beverage, personal care, and health and wellness.
MBA student at Harvard Business School with prior consulting and operational experience in consumer products, health and wellness, and personal care sectors.
Talent advisor and partner at True Search specializing in C-level placements at CPG companies.
Serial entrepreneur in the food and beverage sector with strong UK and EU networks and successful exit experience.
GP at a seed-stage food and food tech venture fund with experience as Chief Growth Officer and COO at Farmer's Fridge and global responsibility for sourcing and impact at Mars.
Executive support professional with background in hospitality, public relations, and consumer businesses, coordinating operations and founder communications.
Investments · 4 tracked
founders shown can be your intro pathPlant-based and high protein ramen noodles
One of the cleanest and best tasting chocolates in the market
Collagen rich bone broths and soups for improved gut, joint and skin health
A healthy alternative to soda that revolves around digestive health
Frequently asked questions
- What stage does Rocana Ventures invest at?
- Rocana Ventures invests at the Seed, Series A stages.
- What sectors does Rocana Ventures focus on?
- Rocana Ventures focuses on Consumer, Digital Health, Direct to Consumer, FoodTech, Healthtech, Mental Health, Wellness & Fitness.
- Where is Rocana Ventures located?
- Rocana Ventures is headquartered in New York, US.
- Does Rocana Ventures lead rounds?
- Yes, Rocana Ventures leads investment rounds.
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