Rocana Ventures
Venture capitalNew York · Seed–Series A · 15 people tracked
Also known as ROCANA-SEMILLERO ADVISORS PR LLC
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Investment thesis
Rocana Ventures focuses on purpose-driven consumer brands in the health and wellness space, aiming to bring the next generation of wellness disruption to the mass market and enable 'better living.' Beyond capital, the firm supports brands with go-to-market strategy, distribution and production support, brand building, sourcing, network introductions, and mentorship. It targets the growing Global Wellness Economy, which it expects to expand toward $7 trillion. The team combines financial, operational, and entrepreneurial experience to help consumer wellness companies scale.
Source: firm website, verified Sep 15, 2026.
Team · 15 people
from the firm's website
What they invest in
from 27 of 35 portfolio companiesConsumer ×24FoodTech ×22Direct to Consumer ×17Wellness & Fitness ×16Impact & Social Good ×4Advanced Manufacturing ×2AI & Machine Learning ×2E-commerce ×2
HQs:United States×14Canada×2United Kingdom×1
Investments · 35 tracked
founders shown can be your intro pathBy year:2025 · 12021 · 12020 · 13 dated
Borealis Foods produces affordable, high-protein plant-based ramen and noodle meals through its wholly-owned manufacturing subsidiary, Palmetto Gourmet Foods, a 200,000+ sq. ft. facility in South Carolina capable of producing 600 million meals annually.
Advanced ManufacturingCleantechConsumerFoodTechImpact & Social GoodSaluda, US
Reza Soltanzadeh(Founder)in
Bulletproof is a wellness brand that develops functional food and beverage products with purposefully sourced, high-quality ingredients designed to support mental clarity and physical energy.
ConsumerFoodTechWellness & FitnessBellevue, US
Dave AspreyinDavid Borges(Executive Officer)inHarry Lewis(Chief Executive Officer)inMegan Johnson(Vice President of Operations)inCody Anderson(Vice President of Finance and Technology)inAndy Trautwein(Director of R&D & Quality)
Co-investorsCAVU Consumer PartnersCAVU Venture PartnersTrinity Ventures
Clint Sever(Founder)in
Co-investorsACME CapitalDarwin CapitalDecheng CapitalDentsu VenturesForesite CapitalPrime Partners+1 more
Cure produces clean hydration drink mixes and related wellness products, including an Energy mix and a Cure Kids line, sold through retail.
ConsumerFoodTechWellness & FitnessNew York, US
Lauren Picasso(Executive Officer, Director)in
Co-investorsAmbush CapitalEastward Capital PartnersGreat Oaks Venture CapitalJoyance PartnersLerer HippeauWellness Ventures+1 more
Bai produces antioxidant-infused flavored water beverages with electrolytes, sweetened without artificial sweeteners, marketed under the WonderWater brand.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Co-investorsFourward VenturesCAVU Consumer Partners
Bawi is a sparkling water brand inspired by Mexican flavors, manufactured in Austin.
ConsumerDirect to ConsumerFoodTechAustin, US
Eli develops and manufactures at-home hormone level tests that collect longitudinal data on daily hormonal patterns.
AI & Machine LearningConsumerDeep TechDigital HealthFemTechWellness & FitnessMontréal, CA
Thomas Cortina(Founder)in
Co-investors2048 VenturesBDC Thrive Venture Fund for WomenCake VenturesForeground CapitalGarage CapitalMuse Capital+3 more
Gathered Foods makes plant-based food products, positioning its brands around vegan eating, animal welfare, and environmental sustainability.
Advanced ManufacturingAI & Machine LearningConsumerFoodTechImpact & Social GoodHeath, US
William Chris Kerr(Executive Officer, Director)Chad Sarno(Director)inMark Langley(Executive Officer)Christine A. Mei(Executive Officer, Director)
BoardCourtney Reum(Director)Charles Laue(Director)in
Co-investorsBlue Horizon CorporationSiddhi CapitalStray Dog CapitalUnovis Asset ManagementBig Idea VenturesCPT Capital+2 more
Gymkhana Fine Foods produces ready-to-use marinades and chutneys inspired by recipes from its two Michelin-starred restaurant, designed for home cooks to prepare restaurant-quality Indian dishes in three simple steps.
ConsumerDirect to ConsumerE-commerceFoodTechLondon, GB
Co-investorsCAVU Consumer Partners
Hu produces vegan and dairy-free dark chocolate bars made with organic fairtrade ingredients, marketed as simple and indulgent snacks for conscious consumers.
ConsumerDirect to ConsumerFoodTechWellness & FitnessNew York City, US
Jordan Brown(Co-founder)Jason Karp(Co-founder)Jessica Karp(Co-founder)
HumanCo invests in and incubates mission-driven consumer companies in categories such as food and beverage, beauty, personal care, household products, and consumer health technology, focusing on better-for-you products that help people live healthier lives.
ConsumerFoodTechImpact & Social GoodWellness & Fitness
Jason H. Karp(Founder & CEO)in
Co-investorsJAZZ Venture PartnersPLUS CapitalPoint King CapitalUpper908VCBullish+1 more
Imperfect Foods is a grocery delivery service that sources surplus and cosmetically imperfect food items directly from farmers and producers, offering them at discounted prices to consumers while reducing food waste.
Circular EconomyE-commerceFoodTechSan Francisco, US
Benjamin Chesler(Executive Officer, Director)inRonald Clark(Director)inBen Simon(Founder)in
Co-investorsAlpaca VCBuckhill CapitalCorigin VenturesCorrelation VenturesFirstMark CapitalFlybridge Capital Partners+8 more
Jackson's Chips makes snacks cooked in avocado oil that are allergen-free (top 9), vegan, kosher, and gluten-free, sold direct to consumers.
ConsumerDirect to ConsumerFoodTech
Kettle & Fire produces slow-simmered bone broths and soups made from carefully sourced ingredients and sold directly to consumers by the carton.
ConsumerDirect to ConsumerFoodTech
Co-investorsLong Journey VenturesCAVU Consumer Partners
Kuli Kuli sells moringa-based food and wellness supplements, including gummies, capsules, and powders aimed at consumers focused on nutrition and wellness.
ConsumerDirect to ConsumerFoodTechImpact & Social GoodWellness & FitnessOakland, US
Lisa Curtis(Founder)in
Co-investorsAstiaAUTHENTIC VENTURESCeniarthCerity Partners VenturesInvestEcoNext Wave Impact+2 more
Lavva makes a plant-based, dairy-free yogurt blended from Pili nuts, young plantains, coconut, and cassava, with no added sugar, gums, or thickeners.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Liz Fisher(Founder)
Co-investorsEvolution VC Partners
Magic Mind produces a line of clinically-formulated mental performance drinks and sleep supplements containing ingredients like Lion's Mane, Bacopa Monnieri, and L-Theanine to support focus, cognition, and sustained energy.
ConsumerWellness & FitnessLos Angeles, US
William Hicks(Founder)inJames Beshara(Founder)in
Co-investorsFloodgateJAZZ Venture PartnersMidnight
Mid-Day Squares makes refrigerated snack bars formulated with protein, fiber, and real ingredients, without fillers, artificial flavors, GMOs, or preservatives.
ConsumerDirect to ConsumerFoodTech
JakeLezNick
Co-investorsInvestEcoSelva VenturesSiddhi CapitalBoulder Food Group
Oakland, US
DAVID MATTHEW LESTER(Director)CHARLES BENNETT GOODWIN(Executive Officer, Director)Ben Goodwin(Founder)inMELVIN LANDIS(Executive Officer)inTRACY HART(Executive Officer)in
BoardCHRISTOPHER DAWE(Director)
Co-investorsAntiBarrel VenturesCollaborative FundLakeside CapitalLeft Lane CapitalMelitas Ventures Llc+2 more
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Superconductor Labs manufactures and sells the SoundBed, an immersive audio-haptic bed product priced at $2,699, after acquiring the SoundBed assets from Opus Immersive.
ConsumerHardwareWellness & Fitness
Austin Felton(Founder)in
Co-investorsMidnight
Othership operates modern bathhouses offering music-driven sauna sessions, guided ice bath/cold plunge experiences, and breathwork classes aimed at nervous system regulation, recovery, and social connection.
ConsumerHealthtechMental HealthWellness & FitnessToronto, CA
Myles Farmer(Director)
Co-investorsAmbush CapitalLiam Horne
Pop & Bottle sells plant-based coffee drinks and cold brew products, including oat and almond milk lattes and organic cold brew coffee concentrate sweetened with dates and boosted with functional ingredients like collagen and adaptogens.
ConsumerDirect to ConsumerFoodTech
Jash(Co-founder)Blair(Co-founder)
Co-investorsAble PartnersTorch Capital
Poppi is a sparkling beverage brand that combines fruit juices, prebiotics, and sparkling water as a healthier alternative to traditional soda.
ConsumerDirect to ConsumerFoodTechWellness & FitnessDallas, US
Allison Ellsworth(Founder)inStephen Ellsworth(Co-founder)in
Co-investors1/1 CapitalPalm Tree Crew InvestmentsCAVU Consumer Partners
Recess makes beverages designed for relaxation, including zero-proof craft mocktails and sparkling water and powder blends infused with magnesium, adaptogens, hemp, and electrolytes.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsEvolution VC PartnersMidnightSiddhi CapitalTorch CapitalBeliadeCAVU Consumer Partners
SEEQ produces clear protein beverages designed as a light, easy-to-digest alternative to traditional protein shakes for everyday consumption.
ConsumerDirect to ConsumerFoodTechHealthtechWellness & Fitness
Splendid Spoon offers a subscription meal-delivery service featuring 60+ plant-rich, frozen ready-to-eat meals for breakfast, lunch, dinner and snacks, aimed at busy people who want nutrient-dense food without prep.
Direct to ConsumerFoodTechWellness & Fitness
Co-investorsDanone Manifesto VentureGATHER VENTURESNicoyaStreamlined VenturesTorch Capital
Supergut makes fiber-based food and supplement products aimed at supporting gut microbiome health for consumers.
Direct to ConsumerFoodTechWellness & Fitness
Marc Washington(Founder)in
Co-investorsAcre Venture PartnersAlpha EdisonThe Family FundCultivian Sandbox VenturesSandbox Industries
Modern Pop makes frozen fruit bars with simple, modern ingredients, sold through retail grocery stores.
ConsumerDirect to ConsumerFoodTechLaguna Beach, US
Three Wishes makes grain-free breakfast cereal with no added sugar or dyes, formulated with higher protein and fiber (8g protein, 3g fiber, and 3g sugar per serving).
ConsumerDirect to ConsumerFoodTech
Margaret W.(Founder)inMargaret WishingradinIan Wishingradin
Co-investorsCerity Partners VenturesSelva Ventures
New York-based DTC subscription brand of organic, plant-based finger-food meals for toddlers.
New York, US
Sofia Laurell(Director)inBetsy Fore(Executive Officer, Director)in
BoardVictor Friedberg(Director)Andrew Heintzman(Director)inGenevieve Gilbreath(Director)in
Co-investorsElizabeth Street VenturesInvestEcoGaingelsHuman VenturesSilas Capital PartnersSpringdale Ventures+1 more
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Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Grounded FoodsHu ChocolateKettle & FireWTRMLN WTR
Exits · 2
1 IPOs · 1 acquisitions · showing 1Borealis FoodsNASDAQ: BRLS
Portfolio news
latest coverage across their companies
Mid-Day Squares · greenqueen.com.hk · Aug 19, 2026
Borealis Foods · stocktitan.net · May 29, 2026
Eli · eli.health · Jun 10, 2025
Kuli Kuli Foods · foodnavigator-usa.com · Apr 1, 2025
Frequently asked questions
- How many investments has Rocana Ventures made?
- Rocana Ventures has 35 tracked investments, 2 of which have exited, including 1 dated in the last 24 months.
- What stage does Rocana Ventures invest at?
- Rocana Ventures invests at the Seed, Series A stages.
- What is Rocana Ventures's typical check size?
- Rocana Ventures typically writes checks of $1M – $30M.
- What sectors does Rocana Ventures focus on?
- Rocana Ventures focuses on Consumer, Digital Health, Direct to Consumer, FoodTech, Healthtech, Mental Health, Wellness & Fitness.
- Where is Rocana Ventures located?
- Rocana Ventures is headquartered in New York, US.
- Does Rocana Ventures lead rounds?
- Yes, Rocana Ventures leads investment rounds.
- Who does Rocana Ventures co-invest with?
- Rocana Ventures most often shares deals with CAVU Consumer Partners, Colter, Hemisphere Ventures LLC, among 3 tracked co-investors.
Co-investors · 1
Astanor Ventures is an impact-focused investment firm dedicated to transforming the agrifood system by backing innovation across the value chain from 'soil and sea to gut'.
Firms observed investing alongside Rocana Ventures, from public investor directories. Shared companies are the overlap with Rocana Ventures's recorded portfolio.
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