/Investor DB

Rocana Ventures

Venture capital

New York · Seed–Series A · 16 people tracked

Also known as ROCANA-SEMILLERO ADVISORS PR LLC

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Investment thesis

Rocana Ventures focuses on purpose-driven consumer brands in the health and wellness space, aiming to bring the next generation of wellness disruption to the mass market and enable 'better living.' Beyond capital, the firm supports brands with go-to-market strategy, distribution and production support, brand building, sourcing, network introductions, and mentorship. It targets the growing Global Wellness Economy, which it expects to expand toward $7 trillion. The team combines financial, operational, and entrepreneurial experience to help consumer wellness companies scale.

Source: firm website, verified Sep 29, 2026.

Stage
Seed–Series A
Check
$1M – $30M
HQ
New York, NY, US
Leads rounds
Leads
Instruments
Equity
Founded
2018
Private fund assets
$29.6M
VC funds
1
Tracked investments
35
IPOs
1
Acquisitions
1

Team · 16 people

from the firm's website & public directories
Ana Suarez· Legal & Compliancein

Handles legal and compliance functions at Rocana Ventures.

What they invest in

from 27 of 35 portfolio companies

Consumer ×24FoodTech ×22Direct to Consumer ×17Wellness & Fitness ×16Impact & Social Good ×4Advanced Manufacturing ×2AI & Machine Learning ×2E-commerce ×2

HQs:United States×15Canada×2United Kingdom×1

Investments · 35 tracked

founders shown can be your intro path

By year:2025 · 32021 · 12020 · 26 dated

Borealis Foodsborealisfoods.comin𝕏NASDAQ: BRLS

Borealis Foods produces affordable, high-protein plant-based ramen and noodle meals through its wholly-owned manufacturing subsidiary, Palmetto Gourmet Foods, a 200,000+ sq. ft. facility in South Carolina capable of producing 600 million meals annually.

Advanced ManufacturingCleantechConsumerFoodTechImpact & Social GoodSaluda, US

Reza Soltanzadeh(Founder)in

Co-investorsCIBUS ENTERPRISE FUND II LP

Bulletproofbulletproof.comin

Bulletproof is a wellness brand that develops functional food and beverage products with purposefully sourced, high-quality ingredients designed to support mental clarity and physical energy.

ConsumerFoodTechWellness & FitnessBellevue, US

Dave AspreyinDavid Borges(Executive Officer)inHarry Lewis(Chief Executive Officer)inMegan Johnson(Vice President of Operations)inCody Anderson(Vice President of Finance and Technology)inAndy Trautwein(Director of R&D & Quality)

Co-investorsCAVU Consumer PartnersTrinity Ventures

Cue Healthcuehealth.com

Covid test maker that went public at a $2.3 billion valuation.

Clint Sever(Founder)in

Co-investorsACME CapitalDarwin CapitalDecheng CapitalDentsu VenturesForesite CapitalMothership VC+4 more

Curecurehydration.comin

Cure produces clean hydration drink mixes and related wellness products, including an Energy mix and a Cure Kids line, sold through retail.

ConsumerFoodTechWellness & FitnessNew York, US

Lauren Picasso(Founder)in

Co-investorsAmbush CapitalEastward Capital PartnersGreat Oaks Venture CapitalJoyance PartnersLerer HippeauNat Turner+4 more

Drinkbaidrinkbai.com

Bai produces antioxidant-infused flavored water beverages with electrolytes, sweetened without artificial sweeteners, marketed under the WonderWater brand.

ConsumerDirect to ConsumerFoodTechWellness & Fitness

Co-investorsFourward VenturesCAVU Consumer Partners

Drinkbawidrinkbawi.comin

Bawi is a sparkling water brand inspired by Mexican flavors, manufactured in Austin.

ConsumerDirect to ConsumerFoodTechAustin, US

Co-investorsAngel group

Elieli.healthin𝕏Jun 2025

Eli develops and manufactures at-home hormone level tests that collect longitudinal data on daily hormonal patterns.

AI & Machine LearningConsumerDeep TechDigital HealthFemTechWellness & FitnessMontréal, CA

Thomas Cortina(Founder)inMarina Pavlovic Rivas(Founder)

Co-investors2048 VenturesBDC Thrive Venture Fund for WomenCake VenturesForeground CapitalGarage CapitalIKJ Capital+8 more

Gathered Foodsgatheredfoods.cominJan 2020 · $32M

Gathered Foods makes plant-based food products, positioning its brands around vegan eating, animal welfare, and environmental sustainability.

Advanced ManufacturingAI & Machine LearningConsumerFoodTechImpact & Social GoodHeath, US

William Chris Kerr(Executive Officer, Director)Chad Sarno(Director)inMark Langley(Executive Officer)Christine A. Mei(Executive Officer, Director)

BoardCourtney Reum(Director)Charles Laue(Director)in

Co-investorsBlue Horizon CorporationSiddhi CapitalStray Dog CapitalUnovis Asset ManagementBig Idea VenturesCPT Capital+3 more

Grounded Foodsgroundedfoods.comAug 2020

Plant-based cheeses made using upcycled cauliflower and hemp.

West Hollywood, US

Veronica Fil(Executive Officer, Director, Promoter)Shaun Quade(Executive Officer, Director, Promoter)in

BoardJohnny Ream(Director)in

Co-investorsStray Dog CapitalVegInvestBig Idea Ventures

Gymkhana Fine Foodsgymkhanafinefoods.com

Gymkhana Fine Foods produces ready-to-use marinades and chutneys inspired by recipes from its two Michelin-starred restaurant, designed for home cooks to prepare restaurant-quality Indian dishes in three simple steps.

ConsumerDirect to ConsumerE-commerceFoodTechLondon, GB

Co-investorsCAVU Consumer Partners

Hukitchenhukitchen.com𝕏

Hu produces vegan and dairy-free dark chocolate bars made with organic fairtrade ingredients, marketed as simple and indulgent snacks for conscious consumers.

ConsumerDirect to ConsumerFoodTechWellness & FitnessNew York City, US

Jordan Brown(Co-founder)Jason Karp(Co-founder)Jessica Karp(Co-founder)

HumanCohumanco.comin

HumanCo invests in and incubates mission-driven consumer companies in categories such as food and beverage, beauty, personal care, household products, and consumer health technology, focusing on better-for-you products that help people live healthier lives.

ConsumerFoodTechImpact & Social GoodWellness & Fitness

Jason H. Karp(Founder & CEO)in

Co-investorsBullishCollaborative FundFJ LabsJAZZ Venture PartnersPLUS CapitalPoint King Capital+5 more

Imperfect Produceimperfectproduce.comin𝕏

Imperfect Produce is a grocery delivery service that sources surplus, cosmetically imperfect, and overstocked food items directly from farmers and producers, then delivers them at discounted prices to consumers.

Circular EconomyE-commerceFoodTechSan Francisco, US

Benjamin Chesler(Executive Officer, Director)inRonald Clark(Director)inBen Simon(Founder)inBen FilipiakinBen Chesler(Founder)

Co-investorsAlpaca VCBuckhill CapitalCorigin VenturesCorrelation VenturesFirstMark CapitalFlybridge Capital Partners+10 more

Jacksonschipsjacksonschips.com𝕏

Jackson's Chips makes snacks cooked in avocado oil that are allergen-free (top 9), vegan, kosher, and gluten-free, sold direct to consumers.

ConsumerDirect to ConsumerFoodTech

Kettleandfirekettleandfire.com𝕏

Kettle & Fire produces slow-simmered bone broths and soups made from carefully sourced ingredients and sold directly to consumers by the carton.

ConsumerDirect to ConsumerFoodTech

Co-investorsLong Journey VenturesCAVU Consumer Partners

Kuli Kuli Foodskulikulifoods.comAcquired

Kuli Kuli sells moringa-based food and wellness supplements, including gummies, capsules, and powders aimed at consumers focused on nutrition and wellness.

ConsumerDirect to ConsumerFoodTechImpact & Social GoodWellness & FitnessOakland, US

Lisa Curtis(Founder)in

Co-investorsAstiaAUTHENTIC VENTURESCeniarthCerity Partners VenturesGolden SeedsInvestEco+4 more

Lovvelavvalovvelavva.com

Lavva makes a plant-based, dairy-free yogurt blended from Pili nuts, young plantains, coconut, and cassava, with no added sugar, gums, or thickeners.

ConsumerDirect to ConsumerFoodTechWellness & Fitness

Liz Fisher(Founder)

Co-investorsCollaborative FundEvolution VC PartnersVegInvest

Magic Mindmagicmind.comin𝕏

Magic Mind produces a line of clinically-formulated mental performance drinks and sleep supplements containing ingredients like Lion's Mane, Bacopa Monnieri, and L-Theanine to support focus, cognition, and sustained energy.

ConsumerWellness & FitnessLos Angeles, US

William Hicks(Founder)inJames Beshara(Founder)in

Co-investorsBFG PartnersFloodgateJAZZ Venture PartnersJude GomilaLitquidity VenturesMidnight+4 more

Mid-Day Squaresmiddaysquares.com

Mid-Day Squares makes refrigerated snack bars formulated with protein, fiber, and real ingredients, without fillers, artificial flavors, GMOs, or preservatives.

ConsumerDirect to ConsumerFoodTech

Jake Karls(Cofounder)inLezNick

Co-investorsBFG PartnersInvestEcoSelva VenturesSiddhi CapitalBoulder Food Group

Noeticfundnoeticfund.comin𝕏

Noetic is a venture capital firm that invests in early-stage technologies addressing mental health and wellbeing, spanning drug therapeutics, psychedelic-assisted therapies, digital health, medical devices, and wearables.

Olipopdrinkolipop.com

Oakland, US

DAVID MATTHEW LESTER(Director)CHARLES BENNETT GOODWIN(Executive Officer, Director)Ben Goodwin(Founder)inMELVIN LANDIS(Executive Officer)inTRACY HART(Executive Officer)inBen Goodwin David Lester(Founder)

Co-investorsAngel groupAntiBarrel VenturesBFG PartnersCollaborative FundColter+12 more

OPUSfeelopus.com

Superconductor Labs manufactures and sells the SoundBed, an immersive audio-haptic bed product priced at $2,699, after acquiring the SoundBed assets from Opus Immersive.

ConsumerHardwareWellness & Fitness

Austin Felton(Founder)in

Co-investorsMidnight

Othershipothership.usMay 2025

Othership operates modern bathhouses offering music-driven sauna sessions, guided ice bath/cold plunge experiences, and breathwork classes aimed at nervous system regulation, recovery, and social connection.

ConsumerHealthtechMental HealthWellness & FitnessToronto, CA

Myles Farmer(Founder)Amanda Laine(Founder)Emily Bent(Founder)Harrison Taylor(Founder)Robbie Bent(Founder)

Co-investorsAmbush CapitalLiam HorneVine Ventures

Popandbottlepopandbottle.com

Pop & Bottle sells plant-based coffee drinks and cold brew products, including oat and almond milk lattes and organic cold brew coffee concentrate sweetened with dates and boosted with functional ingredients like collagen and adaptogens.

ConsumerDirect to ConsumerFoodTech

Jash(Co-founder)Blair(Co-founder)

Co-investorsAble PartnersTorch Capital

Poppidrinkpoppi.com

Poppi is a sparkling beverage brand that combines fruit juices, prebiotics, and sparkling water as a healthier alternative to traditional soda.

ConsumerDirect to ConsumerFoodTechWellness & FitnessDallas, US

Allison Ellsworth(Founder)inStephen Ellsworth(Founder)inAllison Ellsworth Stephen Ellsworth(Founder)

Co-investors1/1 CapitalAngel groupConstellationPalm Tree Crew InvestmentsTerpsi CapitalCAVU Consumer Partners+1 more

RECESStakearecess.com𝕏

Recess makes beverages designed for relaxation, including zero-proof craft mocktails and sparkling water and powder blends infused with magnesium, adaptogens, hemp, and electrolytes.

ConsumerDirect to ConsumerWellness & Fitness

Benjamin Somers(Founder)Benjamin Witte(Founder)Kaelin Hooper(Founder)Michael Pauleen(Founder)

Co-investorsEvolution VC PartnersGreat Oaks Venture CapitalMidnightSiddhi CapitalTorch CapitalAtland Ventures+6 more

SEEQseeqsupply.com𝕏

SEEQ produces clear protein beverages designed as a light, easy-to-digest alternative to traditional protein shakes for everyday consumption.

ConsumerDirect to ConsumerFoodTechHealthtechWellness & Fitness

Co-investorsJoyance Partners

Splendid Spoonsplendidspoon.com

Splendid Spoon offers a subscription meal-delivery service featuring 60+ plant-rich, frozen ready-to-eat meals for breakfast, lunch, dinner and snacks, aimed at busy people who want nutrient-dense food without prep.

Direct to ConsumerFoodTechWellness & Fitness

Co-investorsDanone Manifesto VentureGATHER VENTURESNicoyaStreamlined VenturesTorch CapitalSemillero Partners

Supergutsupergut.comin𝕏Mar 2025

Supergut makes fiber-based food and supplement products aimed at supporting gut microbiome health for consumers.

Direct to ConsumerFoodTechWellness & Fitness

Marc Washington(Founder)in

Co-investorsAcre Venture PartnersAlpha EdisonAOKI LABSAssembled BrandsGreat Circle VenturesThe Family Fund+3 more

Themodernpopthemodernpop.com𝕏

Modern Pop makes frozen fruit bars with simple, modern ingredients, sold through retail grocery stores.

ConsumerDirect to ConsumerFoodTechLaguna Beach, US

Three Wishesthreewishescereal.comin

Three Wishes makes grain-free breakfast cereal with no added sugar or dyes, formulated with higher protein and fiber (8g protein, 3g fiber, and 3g sugar per serving).

ConsumerDirect to ConsumerFoodTech

Margaret W.(Founder)inMargaret WishingradinIan Wishingradin

Co-investorsCerity Partners VenturesSelva Ventures

Tiny Organicstinyorganics.comin𝕏Jun 2021

New York-based DTC subscription brand of organic, plant-based finger-food meals for toddlers.

New York, US

Sofia Laurell(Director)inBetsy Fore(Executive Officer, Director)in

BoardVictor Friedberg(Director)Andrew Heintzman(Director)inGenevieve Gilbreath(Director)in

Co-investorsElizabeth Street VenturesInvestEcoVegInvestGaingelsHuman VenturesSilas Capital Partners+2 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Hu ChocolateKettle & FireWTRMLN WTR

Exits · 2

1 IPOs · 1 acquisitions · showing 1

Borealis FoodsNASDAQ: BRLS

Portfolio news

latest coverage across their companies
Eli Health Raises $12M USD Series A

Eli · eli.health · Jun 10, 2025

Frequently asked questions

How many investments has Rocana Ventures made?
Rocana Ventures has 35 tracked investments, 2 of which have exited, including 3 dated in the last 24 months.
What stage does Rocana Ventures invest at?
Rocana Ventures invests at the Seed, Series A stages.
What is Rocana Ventures's typical check size?
Rocana Ventures typically writes checks of $1M – $30M.
What sectors does Rocana Ventures focus on?
Rocana Ventures focuses on Consumer, Digital Health, Direct to Consumer, FoodTech, Healthtech, Mental Health, Wellness & Fitness.
Where is Rocana Ventures located?
Rocana Ventures is headquartered in New York, US.
Does Rocana Ventures lead rounds?
Yes, Rocana Ventures leads investment rounds.
Who does Rocana Ventures co-invest with?
Rocana Ventures most often shares deals with CAVU Consumer Partners, CIBUS ENTERPRISE FUND II LP, Colter, among 4 tracked co-investors.

Co-investors · 1

Astanor Ventures

Astanor Ventures is an impact-focused investment firm dedicated to transforming the agrifood system by backing innovation across the value chain from 'soil and sea to gut'.

Firms observed investing alongside Rocana Ventures, from public investor directories. Shared companies are the overlap with Rocana Ventures's recorded portfolio.

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