Rocana Ventures
Venture capitalNew York · Seed–Series A · 15 people tracked
Also known as ROCANA-SEMILLERO ADVISORS PR LLC
Investment thesis
Rocana Ventures focuses on purpose-driven consumer brands in the health and wellness space, aiming to bring the next generation of wellness disruption to the mass market and enable 'better living.' Beyond capital, the firm supports brands with go-to-market strategy, distribution and production support, brand building, sourcing, network introductions, and mentorship. It targets the growing Global Wellness Economy, which it expects to expand toward $7 trillion. The team combines financial, operational, and entrepreneurial experience to help consumer wellness companies scale.
Source: firm website, verified Aug 3, 2026.
Team · 15 people
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What they invest in
from 14 of 35 portfolio companiesFoodTech ×11Consumer ×8Wellness & Fitness ×7Direct to Consumer ×5Advanced Manufacturing ×1AI & Machine Learning ×1Circular Economy ×1Deep Tech ×1
HQs:United States×5Canada×1
Investments · 35 tracked
founders shown can be your intro pathPlant-based and high protein ramen noodles
Borealis Foods is a U.S.-based food science company that develops high-protein, plant-based, shelf-stable instant ramen and noodle products, including whole grain-rich noodles for K-12 school foodservice.
ConsumerFoodTechImpact & Social Good
Bulletproof sells functional nutrition products, primarily coffee and MCT powder supplements designed to support energy, focus and mood.
ConsumerFoodTechWellness & Fitness
Bai produces flavored antioxidant-infused beverages made with electrolytes, no artificial sweeteners, and low calories/sugar.
ConsumerFoodTech
Gathered Foods develops plant-based food products and provides food innovation services including formulation development, pilot plant capabilities, and regulatory support.
Advanced ManufacturingAI & Machine LearningFoodTechHeath, US
William Chris Kerr(Executive Officer, Director)Mark Langley(Executive Officer)Chad Sarno(Director)Courtney Reum(Director)Charles Laue(Director)Christine A. Mei(Executive Officer, Director)
One of the cleanest and best tasting chocolates in the market
Imperfect Foods is a grocery delivery service that sources surplus and cosmetically imperfect food items directly from farmers and producers, offering them at discounted prices to consumers while reducing food waste.
Circular EconomyE-commerceFoodTechSan Francisco, US
Benjamin Chesler(Executive Officer, Director)Ronald Clark(Director)Benjamin Simon(Executive Officer, Director)
Collagen rich bone broths and soups for improved gut, joint and skin health
Nick Mares(Cofounder)
Kettle & Fire produces bone broth and related nutritional products sourced from carefully selected farms and slow-simmered for maximum flavor and nutrition.
Direct to ConsumerFoodTechWellness & Fitness
Magic Mind produces a line of clinically-formulated mental performance drinks and sleep supplements containing ingredients like Lion's Mane, Bacopa Monnieri, and L-Theanine to support focus, cognition, and sustained energy.
ConsumerWellness & Fitness
Noetic is a venture capital firm that invests in early-stage technologies addressing mental health and wellbeing, spanning drug therapeutics, psychedelic-assisted therapies, digital health, medical devices, and wearables.
Oakland, US
DAVID MATTHEW LESTER(Director)CHARLES BENNETT GOODWIN(Executive Officer, Director)MELVIN LANDIS(Executive Officer)TRACY HART(Executive Officer)
BoardCHRISTOPHER DAWE(Director)JARED STEIN(Director)
Poppi is a consumer beverage brand that makes prebiotic sodas in flavors such as Strawberry Lemon, Wild Berry, Cherry Limeade, Orange, and Root Beer, marketed as low-sugar alternatives to traditional soda.
ConsumerDirect to ConsumerFoodTech
Splendid Spoon delivers plant-based, nutrient-dense prepared meals that are frozen and ready to heat, designed for health-conscious consumers seeking convenient nutrition without meal preparation.
Direct to ConsumerFoodTechWellness & Fitness
Modern Pop makes frozen fruit bars made with high-quality ingredients and no refined sugar.
ConsumerDirect to ConsumerFoodTech
Frequently asked questions
- What stage does Rocana Ventures invest at?
- Rocana Ventures invests at the Seed, Series A stages.
- What is Rocana Ventures's typical check size?
- Rocana Ventures typically writes checks of $1M – $30M.
- What sectors does Rocana Ventures focus on?
- Rocana Ventures focuses on Consumer, Digital Health, Direct to Consumer, FoodTech, Healthtech, Mental Health, Wellness & Fitness.
- Where is Rocana Ventures located?
- Rocana Ventures is headquartered in New York, US.
- Does Rocana Ventures lead rounds?
- Yes, Rocana Ventures leads investment rounds.
Co-investors · 1
Astanor Ventures is an impact-focused investment firm dedicated to transforming the agrifood system by backing innovation across the value chain from 'soil and sea to gut'.
Firms observed investing alongside Rocana Ventures, from public investor directories. Shared companies are the overlap with Rocana Ventures's recorded portfolio.
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