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Crisp

Miami, US · Founded 2019 · Delaware corporation · 399 employees on LinkedIn · 10 known investors

Find your way into Crisp

644 people in our graph share verified history with the Crisp team — schools, employers, funds. One of them is your warm intro.

Clare McCartney Beerunlockedknows Tom Peeters · together at Nomura (overlapped)
×2knows the team · via Crisp
×3knows the team · via Lehman Brothers
knows the team · via Nomura
×3knows the team · via Vrije Universiteit Amsterdam (VU Amsterdam)
×2knows the team · via University of Notre Dame - Mendoza College of Business

Crisp is a Dutch online supermarket that sells fresh food ordered through an app and delivered across the Netherlands, buying directly from farmers, bakers, fishers and other producers to shorten the supply chain. It serves consumers on a pay-per-order basis with no subscription.

ConsumerE-commerceFoodTech

Founders & leadership

Crisp was founded in 2019 by Are Traasdahl, Eric Klaassen, and Tom Peeters.

AT
Are TraasdahlCo-founder
EKEric Klaassen
Eric KlaasseninCo-founder, COO/CPOCo-founder of Crisp, a Dutch online supermarket app that delivers fresh food sourced directly from producers. He previously founded BLOOM, an international boutique consulting firm acquired by Vinted in 2021, and has worked with technology companies including Vinted, Picnic, Westwing, Catawiki, Funda, OLX, Bloomon, and Siilo.
TPTom Peeters
Tom PeetersinCo-founder & CEOTom Peeters has built and scaled businesses and operations across multiple countries, overseeing team development and hiring in the Netherlands, Belgium, Germany, and the UK. He has lived and worked in Amsterdam, London, and Berlin.
DL
Dag LioddenNamed on SEC filing

Board

RHRick Heitzmann
Rick Heitzmannin𝕏Board directorFounder and Partner at FirstMark Capital

Investors · 10

FirstMark CapitalNew York · $500K – $8M
Keen Venture PartnersAmsterdam
Target GlobalGrand Cayman
Blue Cloud VenturesreportedNew York · $5M – $30M
Paine Schwartz PartnersreportedNew York · $50M – $300M
Prologisreported
Wellington ManagementreportedBoston · $5M – $50M

Also in the syndicate · 3

CoxDNXToshiba Corp.

Funding

SEC filings, press & company announcements

$110.1M disclosed across 3 of 7 rounds · 2020–2025

▶$71.3MraisedSep 2024 · 37 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Rick HeitzmannDirector
  • Dag LioddenDirector
  • Are TraasdahlExecutive Officer, Director, Promoter
Offering amount
$75M
Amount sold
$71.3M
First sale
Dec 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12.8MraisedJul 2020 · 9 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Are TraasdahlExecutive Officer, Director, Promoter
  • Rick HeitzmannDirector
  • Dag LioddenExecutive Officer, Director, Promoter
Offering amount
$12.8M
Amount sold
$12.8M
First sale
Jun 2020
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Crisp went on to found or lead other companies.

Piet Jan de BruinBoard MemberFounded IOMETETom PeetersFounderFounded Westwing

Competitors · 5

by search overlap
The Good Crisp Company4 shared keywordsThe Good Crisp Company makes packaged snack foods formulated without top allergens and artificial ingredients, sold directly to consumers. Its founder created the products to offer allergen-free alternatives to popular snacks.
Mercato4 shared keywordsMercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup. It serves families across the US who want fresh, quality groceries while supporting neighborhood retailers.
Flink3 shared keywordsBerlin-based Flink SE delivers groceries and everyday items from its own dark stores in Germany and the Netherlands.
Instacart3 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Uber Eats3 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries

Companies competing with Crisp for the same Google search keywords, organic and paid, via search-intersection analysis.

Acquisitions · 1

Early investors' stakes continue via these deals
Shelf Engine

Shelf Engine developed automated demand forecasting and ordering technology for grocery retailers, using machine learning to predict sales of perishable goods and reduce food waste. Its assets were acquired by Crisp in 2024.

In the news

Crisp Raises $26M to Power Real-Time Retail Data and AI-Driven Supply Chain Decisions – AlleyWatchalleywatch.com · Dec 2025Springdale's Crisp Raises $26M in Series B Fundingarkansasbusiness.com · Dec 2025Crisp completes $26 million funding round - Talk Business & Politicstalkbusiness.net · Dec 2025Crisp Closes Series B1 of $26M to Expand Vertical AI Solutions for Retailbusinesswire.com · Dec 2025Crisp Closes $26M Series B1 Fundingfinsmes.com · Dec 2025Crisp secures $72 million in equity round - Talk Business & Politicstalkbusiness.net · Sep 2024

Frequently asked questions

What does Crisp do?
Crisp is a Dutch online supermarket that sells fresh food ordered through an app and delivered across the Netherlands, buying directly from farmers, bakers, fishers and other producers to shorten the supply chain. It serves consumers on a pay-per-order basis with no subscription.
Who founded Crisp?
Crisp was founded by Are Traasdahl, Eric Klaassen, Tom Peeters in 2019.
Who are Crisp's investors?
Crisp's investors include FirstMark Capital, Keen Venture Partners, Target Global, Blue Cloud Ventures, Paine Schwartz Partners, Prologis, Wellington Management.
How much funding has Crisp raised?
Crisp has disclosed $110.1M raised across 3 of its 7 known rounds.
Where is Crisp headquartered?
Crisp is headquartered in Miami, US.