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Crisp

Miami, US · Founded 2019 · Delaware corporation · 399 employees on LinkedIn · 10 known investors

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Crisp is a Dutch online supermarket that sells fresh food ordered through an app and delivered across the Netherlands, buying directly from farmers, bakers, fishers and other producers to shorten the supply chain. It serves consumers on a pay-per-order basis with no subscription.

ConsumerE-commerceFoodTech

Founders & leadership

Crisp was founded in 2019 by Are Traasdahl, Eric Klaassen, and Tom Peeters.

AT
Are TraasdahlCo-founder
EKEric Klaassen
Eric KlaassenCo-founder, COO/CPOCo-founder of Crisp, a Dutch online supermarket app that delivers fresh food sourced directly from producers. He previously founded BLOOM, an international boutique consulting firm acquired by Vinted in 2021, and has worked with technology companies including Vinted, Picnic, Westwing, Catawiki, Funda, OLX, Bloomon, and Siilo.
TPTom Peeters
Tom PeetersCo-founder & CEOTom Peeters has built and scaled businesses and operations across multiple countries, overseeing team development and hiring in the Netherlands, Belgium, Germany, and the UK. He has lived and worked in Amsterdam, London, and Berlin.
DL
Dag LioddenNamed on SEC filing

Board

RHRick Heitzmann
Rick HeitzmannBoard directorFounder and Partner at FirstMark Capital

Investors · 10

Keen Venture Partnerslisted by Keen Venture PartnersAmsterdam

How we know: Keen Venture Partners's portfolio page · Not right? Tell us

Target Globallisted by Target GlobalBerlin

How we know: a partner's Signal profile · the VCSheet dataset · Not right? Tell us

Blue Cloud VenturesreportedNew York · $5M – $30M

How we know: alleywatch.com · Not right? Tell us

Paine Schwartz PartnersreportedNew York · $50M – $300M

How we know: alleywatch.com · Not right? Tell us

Prologisreported

How we know: alleywatch.com · Not right? Tell us

Wellington ManagementreportedBoston · $5M – $50M

How we know: talkbusiness.net · Not right? Tell us

Also in the syndicate · 3

CoxDNXToshiba Corp.

Funding

SEC filings, press & company announcements

$110.1M disclosed across 3 of 7 rounds · 2020–2025

▶$71.3MraisedSep 2024 · 37 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Rick HeitzmannDirector
  • Dag LioddenDirector
  • Are TraasdahlExecutive Officer, Director, Promoter
Offering amount
$75M
Amount sold
$71.3M
First sale
Dec 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12.8MraisedJul 2020 · 9 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Are TraasdahlExecutive Officer, Director, Promoter
  • Rick HeitzmannDirector
  • Dag LioddenExecutive Officer, Director, Promoter
Offering amount
$12.8M
Amount sold
$12.8M
First sale
Jun 2020
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Crisp went on to found or lead other companies.

Piet Jan de BruinBoard MemberFounded IOMETETom PeetersFounderFounded Westwing

Related companies · 5

The Good Crisp CompanyThe Good Crisp Company makes packaged snack foods formulated without top allergens and artificial ingredients, sold directly to consumers. Its founder created the products to offer allergen-free alternatives to popular snacks.
MercatoMercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup. It serves families across the US who want fresh, quality groceries while supporting neighborhood retailers.
FlinkBerlin-based Flink SE delivers groceries and everyday items from its own dark stores in Germany and the Netherlands.
InstacartInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Uber EatsEasiest way for consumers and businesses to order food from favorite local eateries

Companies working in the same space as Crisp.

Acquisitions · 1

Early investors' stakes continue via these deals
Shelf Engine

Shelf Engine developed automated demand forecasting and ordering technology for grocery retailers, using machine learning to predict sales of perishable goods and reduce food waste. Its assets were acquired by Crisp in 2024.

Frequently asked questions

What does Crisp do?
Crisp is a Dutch online supermarket that sells fresh food ordered through an app and delivered across the Netherlands, buying directly from farmers, bakers, fishers and other producers to shorten the supply chain. It serves consumers on a pay-per-order basis with no subscription.
Who founded Crisp?
Crisp was founded by Are Traasdahl, Eric Klaassen, Tom Peeters in 2019.
Who are Crisp's investors?
Crisp's investors include FirstMark Capital, Keen Venture Partners, Target Global, Blue Cloud Ventures, Paine Schwartz Partners, Prologis, Wellington Management.
How much funding has Crisp raised?
Crisp has disclosed $110.1M raised across 3 of its 7 known rounds.
Where is Crisp headquartered?
Crisp is headquartered in Miami, US.