Vivrelle

Vivrelle operates a membership club that gives subscribers access to luxury accessories, principally designer handbags and jewelry, on a borrow-and-return basis rather than through outright purchase. Members choose among four membership tiers that determine the breadth of the collection they can access, which spans thousands of items from houses including Saint Laurent, Bottega Veneta, Christian Dior and Fendi. The company also merchandises its inventory editorially, with rotating curated edits (for example by color, texture, style or occasion), daily new arrivals, and a bridal program for wedding-season borrowing.

Alongside the core catalog, Vivrelle offers unlimited personal stylist appointments, perks and special offers from brand partners, gift cards, and a branded merchandise shop. A top invite-only tier, Réservé, provides access to an ultra-curated selection of rare pieces. Physical touchpoints include a Midtown Manhattan showroom where members can browse and be styled in person, and a seasonal pop-up in Bridgehampton, New York, run with Kith Women. The company states that it is not an authorized retailer of, or affiliated with, the third-party brands it carries, and that it guarantees the authenticity of the goods it offers.

Business model

Vivrelle sells recurring memberships that entitle subscribers to access and borrow luxury accessories from a shared, company-held inventory, tiered by level of access. Ancillary revenue channels visible on its site include gift cards and a merchandise shop, and it maintains commercial relationships with retail and brand partners.

Subscription memberships across four tiers, supplemented by gift card sales and branded merchandise.

Latest developments

Recent activity highlighted by the company includes the introduction of the invite-only Réservé tier, a summer pop-up with Kith Women in Bridgehampton, New York, and a Vivrelle x Revolve collaboration covering REVOLVE and FWRD merchandise with checkout through its Ella AI assistant.