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Equip

Founded 2019 · 832 employees on LinkedIn · 6 known investors

Equip provides virtual care and treatment services for eating disorders through a digital platform. The company serves patients and families seeking evidence-based eating disorder treatment.

Also known as Equip Health · equip.health

Founders & leadership

Equip was founded in 2019 by Kristina Saffran and Erin Parks.

KSKristina Saffran
Kristina SaffraninCEO & Co-Founder
EP
Erin ParksChief Clinical Officer & Co-Founder

Investors · 6

Company profile

researched Aug 2026

Equip (Equip Health) is a virtual eating disorder treatment provider that delivers care remotely to children, adolescents, young adults and adults. Its model is built on Family-Based Treatment (FBT) and other evidence-based approaches, and it is licensed to provide home-based care in all 50 U.S. states and the District of Columbia. Each patient is assigned a dedicated five-person care team consisting of a therapist, dietitian, physician, peer mentor and family mentor.

The company was founded in 2019 and has been fully virtual since inception. It is headquartered in Carlsbad, California. Leadership includes co-founder and CEO Kristina Saffran and co-founder and Chief Clinical Officer Erin Parks, PhD, alongside a president (Nikia Bergan), chief financial officer (Jay Wuellner), chief people officer (Chris Jenkins), chief product and technology officer (Smita Nair), chief legal officer (Janice Tam), chief of staff (Chelsea Griffin), and senior leaders for care operations and growth.

Founding story

Kristina Saffran was diagnosed with anorexia at age 10 and spent years in and out of hospitals and treatment centers before her family found family-based treatment, through which she recovered. She later founded Project HEAL, a grassroots non-profit focused on eating disorder treatment access. Erin Parks, a clinical psychologist, observed the effectiveness of FBT and other evidence-based approaches while working at the UC San Diego Eating Disorders Center, where she was a faculty member in the Department of Psychiatry, established the first pediatric eating disorder clinic for children aged 6-12, and worked on business development for the center's five eating disorder programs. Both concluded that patients struggled to get diagnosed, find treatment and afford care, and that available care often did not lead to lasting recovery. They built Equip together in 2019 to create a treatment model they considered both effective and accessible.

Business model

Equip delivers virtual eating disorder treatment directly to patients and their families, with care delivered by multidisciplinary teams. The company partners with most major health insurance plans, and stated intent to expand access by partnering with additional health plans.

Care is delivered through partnerships with most major health insurance plans covering patients across all 50 states and DC.

Traction

Equip states it has served thousands of patients and families and is partnered with most major health insurance plans across all 50 states and DC.

Latest developments

In August 2025, Equip disclosed via an SEC filing a $46.6 million equity-only raise with 11 investors, first sale dated July 22, 2025; company statements tied the proceeds to team growth and expanded health plan partnerships. Earlier in 2025, Kerry Washington invested an undisclosed amount and became an advisor.

Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

Described as a leading virtual, evidence-based eating disorder treatment program; recognized by Time as one of the most influential companies of 2023, with additional recognition from LinkedIn and Lattice.

A fully virtual delivery model built on Family-Based Treatment and other evidence-based protocols, with each patient receiving a dedicated care team of therapist, dietitian, physician, peer mentor and family mentor; the founding team combines lived experience with academic eating disorder clinical practice.

Technology

A 100% virtual care delivery platform used to provide licensed home-based eating disorder treatment nationwide; product and technology functions are led by a chief product and technology officer focused on expanding the virtual platform's capabilities.

Go-to-market

Equip acquires patients through direct consultations (including a phone intake line), provider referrals and partnerships, and payor partnerships; a growth organization covers payor partnerships, marketing, patient acquisition and admissions.

Children, adolescents, young adults and adults with eating disorders, and their families; health plans that contract with Equip for covered eating disorder treatment.

Geography

Headquartered in Carlsbad, California (2659 State St, Suite 100), operating as a fully virtual company licensed to provide care in all 50 U.S. states and the District of Columbia.

History

Founded in 2019 as a fully virtual company, Equip expanded to operate in all 50 states and Washington, DC, and to partner with most major health insurance plans. It disclosed a $35 million raise in April 2024, and in 2025 announced an investment from actress Kerry Washington, who also serves as an advisor. In July 2025 the company began a $46.6 million equity sale, disclosed in an SEC filing reported in August 2025.

Risks & controversies

Coverage of the eating disorder treatment segment notes uneven demand, a shortage of clinical specialists, and tension between cost-of-care pricing and payer rates, which make investment in the space difficult; the sector also contends with the effects of fitness and thinness culture and the proliferation of GLP-1 weight loss medications.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
States servedJan 202651 states/territories
Total funding raisedAug 2025$156.3M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 1

by search overlap

Companies competing with Equip for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 4

launches, deals, and filings
Jul 2025
Equip discloses $46.6M equity raise in SEC filing

Equip Health disclosed raising $46.6 million in an equity-only sale with 11 investors, first sale dated July 22, 2025; the filing was signed by CEO Kristina Saffran and the round was not part of a merger or business combination.

$46.6M source ↗

Jan 2025
Kerry Washington invests in Equip and joins as advisor

Actress Kerry Washington invested an undisclosed sum in Equip and supported the company as an advisor.

source ↗

Apr 2024
Equip discloses $35 million raise

$35M source ↗

Jan 2023
Named by Time as one of the most influential companies of 2023

Equip was recognized by Time among the most influential companies of 2023, along with awards from LinkedIn and Lattice.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Equip do?
Equip is a fully virtual, evidence-based eating disorder treatment provider operating in all 50 states and DC.
Who founded Equip?
Equip was founded by Kristina Saffran, Erin Parks in 2019.
Who are Equip's investors?
Equip's investors include .406 Ventures, Coalition Operators, F-Prime Capital, Optum Ventures, PLUS Capital, The Chernin Group (TCG Crypto).