Fundraising Fox

iFly.vc

Venture capital

Austin · Seed–Late Stage · 16 people tracked

Also known as IFLY MANAGEMENT, LLC

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Investment thesis

iFly.vc focuses on the large American consumer economy, which it sees being reshaped by cultural evolution and AI empowerment. The firm backs founders building consumer experiences across how people live, work, play, shop, eat, move, and connect, drawing on technology enablers such as AI, data, robotics, automation, and VR/AR/XR alongside demographic and cultural shifts. It invests with deep domain knowledge built through years of sector research, maintains a concentrated portfolio to focus capital and commitment on fewer companies, and emphasizes a relationship-driven, high-value-add partnership with founders. The firm is willing to invest in non-consensus ideas before others agree.

Source: firm website, verified Aug 25, 2026.

Stage
Seed–Late Stage
HQ
Austin, TX, US
Leads rounds
Leads
Instruments
Equity
Founded
2016
Private fund assets
$258.6M
VC funds
9
Tracked investments
23

Team · 16 people

from the firm's website
Free Wu· Founder, Welight Capital
Danny Bin· Head of Private Market Technology, Principal Asset Managementin
Jim Jensen· Partner, Orrickin
Ken Nesmith· CBO, Lunitin
Martin Salomon· Venture Advisorin

What they invest in

from 7 of 23 portfolio companies

E-commerce ×5Consumer ×4FoodTech ×4Direct to Consumer ×2Logistics & Supply Chain ×2Marketplaces ×2AdTech ×1Retail Tech ×1

HQs:United States×5France×1

Investments · 23 tracked

founders shown can be your intro path
Agentic Commerce

Agentic commerce platform providing core engine for next-generation global and domestic e-commerce

BorderX Labborderxlab.cominDec 2017

BorderX Lab operates a cross-border e-commerce platform (branded Beyond/别样) that connects shoppers, primarily in China, with authentic products from US and European retailers and brands.

E-commerceLogistics & Supply ChainMarketplacesSunnyvale, US

Xuehua Shen(Executive Officer, Director, Promoter)Chengdu Huang(Director)Eric Feng(Director)

BoardHan Shen(Director)in

Chefuschefus.com
Computer Visionacquired by Cox Automotive

Vision technology for consumer experiences and enterprise solutions; acquired by COX Automotive

Cross-Border Supply Chain
Ethnic E-Grocery

America's largest online grocery for ethnic minorities across 48 contiguous states with healthy unit economics

F&B Retail Chain

Popular bubble tea chain born in California tailored for American Gen Z with a female focus

Minitableminitable.netin

Minitable provides a waitlist and reservation management system for restaurants, offering customer check-in, SMS and voice notifications, customer profiles with tags, and a dashboard that requires no dedicated hardware.

FoodTechRetail TechSaaSNew York, US

Yang Pan(Executive Officer, Director)

BoardHan Shen(Director)George Gong(Director)

Co-investorsValkyrie

Restaurant Chain
Restaurant SaaS
Roboticsacquired by Burke Porter Group

Developer of robotic material handling with electroadhesion technology; acquired by Burke Porter Group

Sayweeesayweee.comin𝕏

Weee! is a grocery delivery company that recruits drivers to deliver groceries to customers, operating a fleet of vans and distribution centers.

AdTechConsumerE-commerceFoodTechLogistics & Supply Chain

Co-investorsA-Rod CorpAmino CapitalGold House VenturesGoodwater CapitalPLUS CapitalSoftBank Vision Fund

Shopvidishopvidi.com
Smart Building Management Systemacquired by Acuity

Smart building management system; acquired by Acuity

Smart Building Platformacquired by Atlas 3D

Smart building platform; acquired by Siemans

Smart Home / IoTacquired by British Gas

UK's leading smart home solution provider; acquired by British Gas

Social Marketing

Social commerce platform for affordable, sustainable fashion for female American Gen Z consumers

Specialty Food E-Commerce
Twirlistatwirlista.com

Twirlista is an online retailer of formal and party dresses and accessories, offering items such as maxi dresses, mini dresses, and bracelet sets, including a surprise "mystery box" option.

ConsumerDirect to ConsumerE-commerce

UMe
Ume Teaumetea.com

UMe Tea is a bubble tea chain that sells handcrafted fruit and fresh milk tea drinks, along with snacks, through its stores.

ConsumerFoodTech

Waysiamywaysia.com

Waysia (方圆食里) is an online grocery and Asian food delivery platform serving Chinese communities in Europe, offering fresh groceries and Asian takeout ordering.

E-commerceFoodTechMarketplaces

Co-investorsDaphni

Yummy Bazaaryummybazaar.com

Yummy Bazaar is an online store selling imported gourmet foods and specialty candies, such as Italian gummy bears and Mediterranean extra virgin olive oil.

ConsumerDirect to ConsumerE-commerceGlassboro, US

Rebecca C(Founder)Yan Weihua(Executive Officer)David Meskhi(Executive Officer, Director)Rebecca Chou(Executive Officer, Director)

BoardHan Shen(Director)in

Exits · 5

IPOs and acquisitions across the tracked portfolio

Computer Visionacq. by Cox AutomotiveRoboticsacq. by Burke Porter GroupSmart Building Management Systemacq. by AcuitySmart Building Platformacq. by Atlas 3DSmart Home / IoTacq. by British Gas

Frequently asked questions

How many investments has iFly.vc made?
iFly.vc has 23 tracked investments, 5 of which have exited via acquisition or IPO.
What stage does iFly.vc invest at?
iFly.vc invests at the Seed, Late Stage stages.
What sectors does iFly.vc focus on?
iFly.vc focuses on AI & Machine Learning, Consumer, Robotics, Sector Agnostic.
Where is iFly.vc located?
iFly.vc is headquartered in Austin, US.
Does iFly.vc lead rounds?
Yes, iFly.vc leads investment rounds.
Who does iFly.vc co-invest with?
iFly.vc most often shares deals with Amino Capital, Daphni, Gold House Ventures, among 8 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Silicon Dragon Online: Ask A VC! Han Shen, iFly.vc

Silicon Global Online · Han Shen

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