Fundraising Fox

Lion Capital

Private equity

London

Also known as LION CAPITAL LLP

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Investment thesis

Lion Capital invests in consumer brands with underexploited brand equity and untapped potential. The firm takes an active, front-leading role in its companies, partnering collaboratively with strong management teams while retaining ownership of outcomes. Its value-creation strategies vary by company and commonly include geographic expansion, category extension, product innovation, and operational turnarounds, all aimed at driving superior financial performance. Lion Capital emphasizes delivering differentiated, exceptional consumer experiences and views success as a blend of art and science tailored to each business.

Source: firm website, verified Sep 1, 2026.

HQ
London, GB
AUM
$94.8M
Tracked investments
44

What they invest in

from 18 of 44 portfolio companies

Consumer Γ—17Direct to Consumer Γ—8FoodTech Γ—7E-commerce Γ—6Wellness & Fitness Γ—5Retail Tech Γ—3Advanced Manufacturing Γ—2Healthtech Γ—2

HQs:United StatesΓ—7United KingdomΓ—5ItalyΓ—2

Who they back

founder profiles across 8 portfolio companies
88%
solo founders
7 of 8 mapped founding teams

Founding team size:solo founderΓ—73 foundersΓ—1

Investments Β· 44 tracked

founders shown can be your intro path
Ad van Geloven
Alain Afflelou
Alex + Anialexandani.comin𝕏

ALEX AND ANI is a jewelry company that sells branded accessories, including e-gift cards for online purchases.

ConsumerDirect to ConsumerE-commerce

AllSaintsallsaints.com𝕏
American Apparelamericanapparel.com
Aryzta
AS Adventure Group
Authentic Brands Groupauthenticbrands.comin

Authentic Brands Group is a global brand and entertainment platform that owns and operates iconic intellectual property and cultural assets across consumer retail, content, and live experiences.

B2B MarketplacesConsumerMedia & EntertainmentRetail Tech

Bumble Beethebumblebeecompany.comin𝕏

Bumble Bee Seafood Company is a producer of seafood products focused on delivering consumer value and sustainable growth in the food and nutrition sector.

ConsumerFoodTechImpact & Social GoodAstoria, US

Jan Tharp(CEO)inConnie Shepherd(SVP, Brand Strategy and Business Development)in

Buscemibuscemi.comin

Buscemi is a luxury footwear company that designs and manufactures handmade leather sneakers in Italy.

ConsumerDirect to ConsumerE-commerceNew York, US

Jon Buscemi(Founder)

Digital Media Solutionsdigitalmediasolutions.comin𝕏

Digital Media Solutions (DMS) is a performance marketing company that provides data, technology, and lead generation services to help business partners acquire customers and grow.

AdTechData & InfrastructureMarketing Tech

Joe Marinucci(Founder)in

Co-investorsClairvest Group Inc

DMCdmc.com
Findus
ghdJul 2014

Irvine, US

PAUL BARON(Executive Officer)WILLIAM JR. HALL(Executive Officer)HARRY STURDEVANT(Executive Officer)LISA ELBOURNE(Executive Officer)IVER SKAVDAL(Executive Officer, Director)DUNCAN FINDLAY(Executive Officer)

Global Franchise Group

Co-investorsAea InvestorsLevine Leichtman

Gordon Ramsaygordonramsayrestaurants.comin

Gordon Ramsay Restaurants is a collection of over 100 dining venues worldwide led by Michelin-starred chef Gordon Ramsay, ranging from fine dining at Restaurant Gordon Ramsay to casual Bread Street Kitchens.

ConsumerFoodTechLondon, GB

Gordon Ramsay(Chef & Founder)

Grenadegrenade.com𝕏

Grenade manufactures and sells sports nutrition supplements, including the Thermo Detonator formula designed to enhance energy and boost metabolism for athletes and fitness enthusiasts.

ConsumerDirect to ConsumerFoodTechHealthtechWellness & Fitness

Hatch Beauty Brandshatchbeautybrands.com
HEMA
Jimmy Choo
John Varvatosjohnvarvatos.com
Kettle Foods
La Senza
Lenny & Larry'slennylarry.com

Lenny & Larry's produces plant-based protein cookies sold as convenient snacks.

ConsumerDirect to ConsumerFoodTechWellness & Fitness

Loungersthelounges.co.ukin

A cafΓ© bar chain operating over 250 locations across the UK, offering food, drinks, and a welcoming social atmosphere since 2002.

ConsumerBristol, GB

Dave ReidAlex ReilleyJake Bishop

Materne
Menghimenghishoes.comin

Menghi manufactures footwear, soles, and accessories made from plastic materials for high-fashion brands.

Advanced ManufacturingConsumer

Nidan
Nutivanutiva.comin

Nutiva manufactures and distributes organic superfoods including coconut oil, hemp-based products, and coconut aminos, sold direct-to-consumer and through retail channels with a focus on accessibility and sustainability.

AgTechConsumerDirect to ConsumerFoodTechImpact & Social GoodWellness & Fitness

John Roulac

Orangina
Paigepaige.com
Perricone MDperriconemd.com

Perricone MD develops a three-tier skincare and wellness system based on Dr.

ConsumerDirect to ConsumerE-commerceHealthtechWellness & Fitness

Dr. Nicholas Perricone(Founder)

Persona
Picard
PittaRossopittarosso.com

PittaRosso is an Italian footwear retailer offering shoes and fashion collections at accessible prices through physical stores and online sales.

ConsumerE-commerceRetail Tech

REXrexhomes.com
Russian Alcohol
Snapcommercesnaptravel.com
Spence Diamondsspencediamonds.comin

Spence Diamonds is a jewelry retailer offering engagement rings, wedding bands, tennis bracelets, and diamond celebration bands, using artisan-created (lab-grown) diamonds.

ConsumerE-commerceRetail Tech

True Food Kitchentruefoodkitchen.comin

True Food Kitchen is a restaurant chain serving dishes and beverages made from whole, fresh ingredients sourced from partner growers, ranchers, and producers.

ConsumerWellness & Fitness

Co-investorsPLUS CapitalBullish

Vaasan Group
Verishopverishop.com𝕏

Verishop is an online retailer selling authentic new luxury goods sourced from European boutiques, offering discounted prices by operating without physical retail locations.

ConsumerDirect to ConsumerE-commerceSanta Monica, US

Cate Khan(Founder)

Wagamamawagamama.comin𝕏

Wagamama is a fast-casual restaurant chain serving Asian-inspired noodle bowls and fresh dishes, founded in London in 1992 and now operating globally.

ConsumerDirect to ConsumerFoodTechLondon, GB

Alan Yau(Founder)in

Weetabixweetabixfoodcompany.co.uk

Weetabix is a food manufacturer that produces breakfast cereals and other nutritious food products for consumers, selling to retail customers.

Advanced ManufacturingConsumerFoodTechNorthamptonshire, GB

Colm O'Dwyer(Managing Director)James Bruce(Commercial Director)Francesca Theokli(Marketing & NPD Director)Stuart Branch(People, Technology, Environment, Health & Safety Director)Bruce Condon(Finance, Legal & Procurement Director)Neil Chapman(Manufacturing & Technical Director)

Fund performance Β· per public LP disclosures Β· 3

as of Sep 2025
FundVintageCommittedNet IRRTVPIDPI
Lion Capital Fund IIILPs: Oregon Public Employees Retirement System, Michigan Municipal Employees' Retirement System, Richard King Mellon Foundation2010β€”-6.6%0.74x0.73x
Lion Capital Fund IILPs: California Public Employees' Retirement System, Oregon Public Employees Retirement System, New Mexico Educational Retirement Board +1 more2007β€”-7.3%0.68x0.68x
Lion Capital Fund ILPs: Oregon Public Employees Retirement System2004β€”24.8%1.78x1.78x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Public market activity Β· per SEC filings

what is this? β“˜
SC 13G filingSC 13G

Disclosed stake Β· filed Mar 2010

view filing β†—

9 insider ownership filings (Forms 3/4/5)

From the firm's own SEC EDGAR filings β€” stakes and insider roles in public companies, typically portfolio companies after an IPO. Not a portfolio list published by the firm.

Frequently asked questions

How many investments has Lion Capital made?
Lion Capital has 44 tracked investments.
What sectors does Lion Capital focus on?
Lion Capital focuses on Consumer, Direct to Consumer, E-commerce, FoodTech.
Where is Lion Capital located?
Lion Capital is headquartered in London, GB.
Who does Lion Capital co-invest with?
Lion Capital most often shares deals with Aea Investors, Clairvest Group Inc, Levine Leichtman, among 4 tracked co-investors.

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