Komi

Komi operates a platform for creators and for the brands and agencies that work with them. On the creator side, it provides tools to launch a mini-site, monetize digital offerings such as courses, products, content and affiliate links, access brand deals, capture and own fan data, and extend reach through a product called Amplify. On the brand and agency side, Komi offers an end-to-end influencer marketing workflow with AI-powered discovery and outreach, campaign control and performance amplification.

The product began in 2021 as a landing page tool used by influencers, musicians, athletes and other talent to promote albums, YouTube videos, podcast episodes, merch drops, tour dates, meet-and-greets and social accounts, with integrations across TikTok, Instagram, Twitter, Pinterest, Snapchat, Spotify, Apple Music, SoundCloud, YouTube, Twitch and Shopify. At its July 2023 public launch, Komi added commerce features letting fans browse merchandise from a creator across multiple stores, add items to a single cart and check out on the same page, along with data-capture mechanics that give fans an unlockable benefit in exchange for an email address or phone number, and additional marketing tooling. The company describes its mission as helping creators maximize their commercial potential through a combined suite of content, commerce and community products.

Founding story

Komi launched in 2021 as a landing page tool for influencers, musicians, athletes and other talent to promote their projects, and was co-founded by Lewis Crosbie, who serves as CEO.

Business model

Komi sells software to two customer groups: creators, who use the platform to build storefronts and mini-sites and monetize their audiences, and brands and agencies, who use it to run influencer marketing campaigns end to end. At its 2023 public launch the creator product was offered on a subscription basis at $9.99 per month or $96 per year with a 30-day free trial.

Subscription pricing for creators was stated at $9.99 per month or $96 per year, with a 30-day free trial, at the time of the July 2023 public launch.

Traction

At the time of the July 2023 Series A, Komi said it worked with creators and brands from six continents with a combined audience of more than two billion fans. The company's own site states that it is used by over 100,000 creators whose collective reach exceeds seven billion fans.

Latest developments

The company now markets a two-sided ecosystem: creator tools for mini-sites, monetization, brand deals and reach amplification via a product called Amplify, alongside a brand and agency offering covering end-to-end campaign workflow, AI-powered discovery and outreach, and campaign control. It states it serves more than 100,000 creators with a collective reach of over seven billion fans.