Belli Welli

Belli Welli, Inc. (BelliWelli) develops and sells nutritional supplements and functional foods focused on digestive health. Its core line consists of daily fiber gummies and daily fiber drink powders built around soluble acacia fiber, with added Bacillus coagulans probiotics (1 billion CFU), collagen (2g) and electrolytes (278mg) per serving. Powders are sold in flavors including Cherry Limeade, Strawberry Lemonade, Watermelon, Wild Berry, Peach Mango, Tropical Breeze and an unflavored version; single-serve on-the-go variety packets are also offered. Products are positioned as low-FODMAP, low in added sugar (2g per serving), vegan and gluten-free, and are manufactured in a GMP facility with third-party batch testing.

The company markets its products for regularity, bloating reduction, blood-sugar balance, appetite and weight management, and microbiome support, and specifically targets users of GLP-1 medications who experience slowed digestion and reduced fiber intake. Marketing materials cite the "fiber gap" — that 95% of Americans do not consume enough fiber — and include physician endorsements and clinician commentary distributed via FrontrowMD.

External profiles describe the company as offering flavored drink powders that are vegan and gluten-free, sold in the United States and Canada through online channels and physical retail, and serving health-conscious individuals and families.

Business model

Direct-to-consumer e-commerce supplemented by retail distribution. Products are sold from the company's own website and through Amazon, where BelliWelli inc. is the listed seller, on both one-time-purchase and recurring subscription terms.

Revenue comes primarily from product sales of fiber powders, gummies and single-serve packets, offered as one-time purchases or discounted recurring subscriptions. Listed website pricing includes a 45-serving powder tub at $79.99 list (discounted to $31.16 for a first monthly subscription order and $54.39 one-time), a 22.99 USD flavored powder, and a $29.99 on-the-go variety pack; Amazon listings show a 16-serving canister at $19.98 one-time / $16.98 subscribe-and-save and a 30-serving canister listed at $39.99 with a $30.59 subscribe-and-save price. Subscriptions include free shipping and promotional gifts, and can be cancelled at any time.

Traction

The company's site cites over 4,500 five-star reviews and states its products are trusted by 1 million people; individual product pages show 218 reviews (5.0 average) for the Tropical Breeze powder and 9 reviews (4.7 average) for the variety pack. Amazon listings report 2,000+ units bought in the past month for the 16-serving powder and 1,000+ for the 30-serving powder.

Latest developments

An external profile reports an October 2024 Series B round of $10 million from Invus intended to fund new product development and market expansion, along with plans for additional drink powder flavors and formats launching in 2025 and entry into Europe by the end of 2025. The current product assortment includes daily fiber gummies, multiple powder flavors and single-serve on-the-go packets, with marketing oriented toward GLP-1 users.