Hyperice
Founded 2011 Β· 167 employees on LinkedIn Β· 15 known investors
Hyperice develops technology-driven products for warm up, recovery, and performance, aimed at athletes and general wellness consumers. The company operates in the sports performance and wellness category.
Also known as Hyperice, Inc.
Investors Β· 15
Also in the syndicate Β· 11
Valuation Β· disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed β follow each entry's link for the claim.
Company profile
researched Aug 2026Hyperice is an American health technology company that designs and manufactures devices for warm up, recovery and movement enhancement. Its product lines include Hypervolt percussion massage guns, Normatec dynamic air compression systems, Venom heat-and-vibration wearables, Hyperice X hot/cold contrast devices, Vyper vibrating foam rollers and Hypersphere vibrating massage balls, plus the Nike x Hyperice Hyperboot and Nike Air Zoom Hyperslide developed with Nike. Products are organized around five therapy modalities: air compression, percussion, contrast, heat and vibration.
Devices are supported by the Hyperice App, which connects over Bluetooth for device control and, in earlier iterations, automatic speed control and content. The company has also built connected-fitness capability under the HyperSmart effort, which syncs with Apple Health and Strava to generate recovery routines based on a user's workouts, and integrates with WHOOP so users can track recovery when using Hypervolt and Normatec products.
The company was founded in 2010 by Anthony Katz in Southern California, beginning with an ice-compression wrap for sports injuries, and is headquartered in Irvine, California. Jim Huether serves as Chief Executive Officer. Hyperice's own site states the company was founded in 2011 and that its products are used in over 60 countries.
Founding story
Anthony Katz founded Hyperice in Southern California in 2010. The company's first product was an ice-compression wrap intended to help with sports-related injuries; basketball player Kobe Bryant was the first recipient of the Hyperice knee ice and compression wrap.
Business model
Hyperice designs and manufactures consumer and athlete-facing recovery hardware, selling directly through its e-commerce site and through retail partners including Best Buy (with order-online, same-day store pickup), Dick's Sporting Goods and Nike stores. Direct purchases include free shipping over $49, a 30-day return window and a one-year warranty, and most devices are marketed as FSA/HSA eligible. Accessories and consumables such as replacement head attachments, chargers, batteries, Venom Go refill pads and gift cards provide additional revenue.
Hardware sales of recovery devices and accessories at price points ranging from roughly $25 for chargers and gift cards to $1,548 for multi-device bundles such as the Elite Pack, sold direct-to-consumer online and via retail distribution; bundles (Warm Up Pack, Legacy Pack, Venom Go Pack, Normatec Full/Lower Body packages) are used to raise order value.
Traction
The company reported being on pace to exceed $200 million in revenue in calendar 2020, roughly 20 times its $10 million in 2017 sales, and said it had been profitable for the preceding five years. Its products are used in more than 60 countries. Athlete backers and ambassadors include Naomi Osaka, Rickie Fowler, J.J. Watt, Russell Westbrook, Anthony Davis, Ben Simmons, Jarvis Landry, Patrick Mahomes, Erling Haaland, Virat Kohli, Virgil van Dijk, Sha'Carri Richardson, Jayden Daniels, Jayson Tatum, Rory McIlroy, Colleen Quigley, Kelly Slater and Fernando Tatis Jr.
Latest developments
In 2025 Hyperice and Nike launched the Hyperboot by Nike x Hyperice, a heat and Normatec air compression boot developed with athletes including Sha'Carri Richardson and Jayden Daniels, priced at $699. The company's store also lists the Nike Air Zoom Hyperslide, combining Nike Air Zoom cushioning with Hyperice heat and vibration technology, at $249 with a 9/29 release date, alongside the Hyperice X 2 knee and shoulder contrast devices and the Hypervolt 3 line.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Hyperice states it has helped define the recovery technology category, and it is best known for the Hypervolt massage gun and the Normatec compression system. It holds league-level partnerships with the NBA, NFL and PGA TOUR, where it changed on-course rules to allow players percussion massage during competitive play, and was described in 2020 as being on pace to exceed $200 million in revenue versus $10 million in 2017. The company cites recognition from Fast Company's World's Most Innovative Companies, TIME Best Inventions and the Inc. 5000 Fastest-Growing Companies list.
Hyperice spans multiple recovery modalities in a single connected portfolio rather than one device type, pairs its hardware with an app and third-party data integrations (Apple Health, Strava, WHOOP), and holds official recovery-technology partnerships with major sports leagues plus a co-developed footwear line with Nike. Its devices are marketed as FSA/HSA eligible, and it acquired Normatec, Recoverx and Core to add compression, contrast and mental wellness capabilities.
Technology
The product portfolio applies five therapy modalities: dynamic air compression (Normatec), percussion (Hypervolt), contrast hot/cold with compression (Hyperice X), heat (Venom) and vibration (Vyper, Hypersphere). Devices connect over Bluetooth to the Hyperice App for control and session extension; the Hyperboot pairs dual-air Normatec bladders bonded to heating elements with three heat levels (111F/44C, 118F/48C, 125F/52C) and three compression levels (50, 130 and 210 mmHg), runs 1-1.5 hours on maximum settings, weighs 3.5 pounds and is IP54 rated and TSA carry-on approved. HyperSmart connected-fitness functionality syncs with Apple Health and Strava, and 2020 funding was earmarked in part for artificial intelligence capabilities.
Go-to-market
Hyperice combines direct e-commerce with brick-and-mortar distribution (Best Buy same-day pickup, Dick's Sporting Goods and Nike retail and Studio locations for Hyperboot try-on), an affiliate program for publishers and bloggers, athlete endorsement and investment, and league and brand partnerships with the NBA, NFL, PGA TOUR, Nike, WHOOP and Westin Hotels & Resorts. Promotional discounting (e.g., Labor Day savings) and FSA/HSA payment eligibility are used at checkout.
Elite and professional athletes across basketball, football, soccer, tennis, golf, track and field, cricket and surfing, as well as general consumers seeking relief from muscle soreness and the physical effects of daily life; hotel guests are reached through the WestinWORKOUT Gear Lending program.
Geography
Headquartered in Irvine, California, with products used in over 60 countries. US retail try-on locations for the Hyperboot include a Nike store in Los Angeles and Dick's Sporting Goods stores in Illinois, Georgia, New Jersey, California, Texas, Minnesota, Massachusetts, Pennsylvania and Florida; the site references separate US and Canada sale collections, and the Westin partnership spans more than 230 properties worldwide.
History
After launching with ice-compression wraps, Hyperice ran a Kickstarter campaign in 2014 and mass produced the Vyper 1 vibrating roller in 2015, the same year it released the Hypersphere, with Blake Griffin and Lindsey Vonn as ambassadors. Venom, a heat-and-vibration wearable back device, entered production in 2016, followed by Venom Leg and Venom Shoulder in 2017. The Hypervolt 1 percussion massage gun launched in 2018, and the Hypersphere Mini and Hypervolt Plus followed in 2019. In 2020 the company acquired Normatec, introduced Bluetooth Hypervolt models, the Hypervolt Go and the Hyperice app, signed league deals with the NBA and NFL, and raised $48 million at a $700 million valuation. In 2021 it acquired Recoverx and Core, rebranded with a new logo and vision, and launched the Hyperice X, Hypervolt 2 Pro, Hypervolt 2, Vyper 3 and Vyper Go; 2022 brought Normatec 3, Normatec Go, Venom Go and Venom 2. Partnerships with WHOOP and Westin Hotels & Resorts followed in 2023, and the Nike x Hyperice Hyperboot launched in 2025.
Risks & controversies
The Wikipedia entry on the company carries maintenance notices stating that a major contributor appears to have a close connection with the subject and that the article may require cleanup for neutrality and citation quality. Publicly stated founding dates are inconsistent: Wikipedia gives 2010 while the company's own about page states 2011.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 16
launches, deals, and filingsThe company cites recognition as one of Fast Company's World's Most Innovative Companies, a TIME Best Inventions honoree, and inclusion on the Inc. 5000 Fastest-Growing Companies list.
Hyperice and Nike launched compression boots combining Normatec air compression and three levels of heat, controllable per boot manually or via the app; Sha'Carri Richardson and Jayden Daniels were involved in development.
Hyperice partnered with WHOOP so that users can track recovery levels in the WHOOP app when using Hypervolt percussion devices and Normatec air compression systems.
Hyperice compression and massage products were incorporated into the WestinWORKOUT Gear Lending program at more than 230 Westin properties worldwide.
Hyperice approved the purchase of Recoverx, a San Diego-based technology company specializing in intelligent contrast technologies.
Alongside the launches, Hyperice rebranded as a high-performance wellness brand with a new logo and vision.
Following its NBA sponsorship agreement, Hyperice signed a deal with the National Football League, becoming the league's first official recovery technology partner.
Hyperice signed a deal with the NBA a season ahead of the brand's original timeline, driven by advantages afforded by the NBA Bubble.
Hyperice acquired Normatec, developer of a recovery compression system used by professional athletes.
Hyperice raised $48 million from the NBA, the NFL's investment arm 32 Equity and a group of professional athletes, valuing the company at $700 million. Main Street Advisors led the round with SC.Holdings and Eastbridge Group; SC.Holdings founder Jason Stein joined the board. Proceeds were earmarked for growth, artificial intelligence capabilities and the HyperSmart connected fitness effort.
$48M source β
Through its partnership with the PGA TOUR, Hyperice changed on-course rules to allow players access to percussion massage during competitive play.
Hyperice launched its first Kickstarter campaign, driven by athlete backers, to introduce the VYPER fitness and recovery device; the Vyper 1 was mass produced a year later.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Hypericehyperice.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Hyperice do?
- Hyperice is an Irvine, California maker of percussion, compression, heat and contrast devices for warm up and recovery.
- Who are Hyperice's investors?
- Hyperice's investors include LDR Ventures, Miroma Ventures, Rosecliff Ventures, V1 VC.