Picknic Media
Founded 2017 · 36 employees on LinkedIn · 1 known investors
Picnic offers advertising solutions for brands, focusing on high-impact branding, performance campaigns, and curated inventory packages aimed at driving measurable outcomes rather than vanity metrics. It serves advertisers and premium brands in the digital advertising space.
Also known as Picnic
Founders & leadership
Picknic Media was founded in 2017 by Jack Rogers.
Investors · 1
Company profile
researched Aug 2026Picnic is an advertising technology company headquartered in London, UK, that positions itself around what it calls a user-first approach to the ad-funded web. Its stated mission is to address poor-quality and disruptive advertising experiences that, in the company's framing, waste advertiser spend and degrade publisher content quality. The company organises its offering around two principles: quality media and creative formats.
The product line comprises the PIQ data platform, which curates access to inventory the company describes as the highest quality available using PIQ intelligence, and a set of creative ad formats designed to attract audience attention without intrusive experiences. For advertisers, Picnic markets solutions grouped as high impact branding, brand performance and PIQ packages. For publishers, it operates a PIQ network that sites can apply to join, alongside a studio offering. The company also publishes blog and insight content on topics including ad-quality signalling, AI-generated content and open web video quality.
Business model
Picnic sells advertising solutions to advertisers and agencies, providing access to curated inventory through its PIQ data platform and proprietary creative formats, while recruiting publishers into its PIQ network to supply that inventory.
▸Full profile — market position, technology, go-to-market, geography
Market position
Picnic operates in digital advertising as a supplier of curated, quality-screened media inventory and attention-oriented ad formats, supported by its own YouGov survey research on user attitudes toward intrusive advertising.
Picnic frames its offering against open web delivery, citing a 31% reduction in ad waste, quality ad slot placement intended to increase creative visibility in less ad-dense environments, and an emphasis on brand outcomes rather than vanity metrics.
Technology
The PIQ data platform applies PIQ intelligence to curate ad inventory by quality, paired with in-house creative ad formats built around user-experience principles.
Go-to-market
The company markets directly to advertisers, agencies, publishers, press and investors through its website, publishes a ranking of top quality domains for advertisers, distributes survey research conducted with YouGov, and maintains a blog and newsletter.
Advertisers and agencies seeking full-funnel campaign outcomes, and web publishers eligible to join the PIQ network.
Geography
Headquartered in London, United Kingdom.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 6
primary sources listed
- Picknic Mediapicnic.io · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Picknic Media do?
- Picnic is a London-based advertising company offering curated quality media inventory and user-friendly ad formats.
- Who founded Picknic Media?
- Picknic Media was founded by Jack Rogers in 2017.
- Who are Picknic Media's investors?
- Picknic Media's investors include Miroma Ventures.