Pure View
3 known investors
PureWow is a multimedia lifestyle brand producing original content and experiences across beauty, fashion, wellness, family, and food, distributed via website, social, video, email, and events. It targets a US audience of primarily women aged 25 to 45 and is part of the Gallery Media Group portfolio within VaynerX.
Also known as PureWow · Wow Media Products, Inc.
Founders & leadership
Investors · 3
Company profile
researched Aug 2026PureWow, operated by Wow Media Products, Inc., is a digital lifestyle media property publishing editorial content across style (fashion, beauty, reviews, shopping), food and recipes, family, wellness, entertainment, news, home, travel, pets, horoscopes, gift guides, weddings, money, books and tech. The site organizes coverage into recurring formats including editors' picks, most-popular lists, trend pieces, product reviews, shopping round-ups, weekly horoscopes and seasonal awards features such as an annual sleep awards package.
Editorial output is produced by a named in-house staff, including an editor-in-chief, a vice president of editorial content who oversees lifestyle features (primarily home and food) as well as the commerce team and special projects, and a vice president for news and entertainment, alongside a roster of staff and freelance writers. The site also lists external subject-matter experts credited on wellness content, including an OB/GYN medical expert, a registered dietitian nutritionist, a licensed clinical social worker and a psychologist.
The site offers a subscription (email) sign-up, maintains an advertising function, and publishes sponsored branded content alongside editorial articles.
Business model
PureWow operates as an ad- and commerce-supported digital publisher: it maintains an "Advertise" function, runs sponsored articles produced with brand partners, and operates a commerce team overseen by its VP of editorial content, with shopping and product-review content throughout the site. [0]
Monetization indicated on the site includes advertising, sponsored content and shopping/commerce-oriented editorial. [0]
Latest developments
Recent content on the site includes seasonal editorial packages such as summer fashion trend collections, an annual "Best Sleep Ever Awards" for 2026, gut-health series, and ongoing entertainment and celebrity news coverage. [0]
▸Full profile — go-to-market, geography, history
Go-to-market
Distribution is through the purewow.com website, an email subscription sign-up, and social channels including an Instagram portfolio referenced in the site footer. Content is organized by vertical and by city-specific sections for New York and Los Angeles. [0]
Consumer readers of lifestyle content spanning fashion, beauty, food, family, wellness, entertainment, home and travel, plus advertisers and brand partners buying sponsorships and advertising on the site. [0]
Geography
The site publishes US-oriented coverage and maintains dedicated New York and Los Angeles sections. [0]
History
The site's copyright notice runs from 2010 and is held by Wow Media Products, Inc., doing business as PureWow. [0]
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 5
primary sources listed
- Pure Viewpurewow.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pure View do?
- PureWow is a digital lifestyle publisher covering style, beauty, food, family, wellness, entertainment, home and travel.
- Who founded Pure View?
- Pure View was founded by Joni Evans.
- Who are Pure View's investors?
- Pure View's investors include Miroma Ventures, New York Venture Partners, Upslope Ventures.