MikMak
AcquiredFounded 2014 · 139 employees on LinkedIn · 12 known investors
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MikMak provides an AI-driven commerce intelligence platform that helps consumer brands measure, plan, and optimize sales and media across the full funnel, drawing on shopper and retailer data. Its tools support campaign creation, analytics, and enabling AI agents to act on real-time commerce data across many retailers.
Also known as MikMak Inc. · MikMak, a SPINS company
Founders & leadership
MikMak was founded in 2014 by Rachel Tipograph.
Investors · 12
Also in the syndicate · 6
Funding
SEC filings, press & company announcements$10M disclosed across 1 of 3 rounds · 2020
- $10MSeries AAug 2020 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026MikMak is a global software company that provides a commerce intelligence and orchestration platform for multichannel consumer brands. The platform is organized around three products: MikMak Commerce, which adds "where to buy" and checkout paths to brand websites, social and influencer content, search, video, programmatic, CTV, audio, QR codes, retailer-direct links, shoppable recipes and ad units via a headless commerce API; MikMak Insights, which measures cross-channel media and retailer performance, attributable sales, basket-level data, category benchmarks and pricing; and MikMak Aura, a planning and optimization system that connects full-funnel media spend to incremental retailer sales performance.
The company serves multichannel brands across categories including CPG, grocery, alcohol, beauty, personal care, pet care, home care, consumer electronics, home appliances and toys. Customer references and testimonials cited on its site include LVMH, Reckitt, Unilever, Colgate-Palmolive, Sabra, Hisense Australia, Welch's Fruit Snacks, BIC UK, Aperol UK, Monster and Glade. MikMak holds U.S. Patent No. 11,475,487 covering multi-retailer selection and checkout within online video marketing campaigns.
MikMak was founded by Rachel Tipograph, who previously served as Gap's Global Director of Digital and Social Media, and started the company in September 2014. After an initial business model that did not succeed, the company was restructured into an eCommerce enablement and analytics platform for brands. It expanded through acquisitions in 2023 and was acquired by SPINS in January 2026.
Founding story
Rachel Tipograph joined Gap as its youngest-ever Global Director of Digital and Social Media, then traveled for 100 days before founding MikMak in September 2014, receiving an early check from Gary Vaynerchuk in fall 2014.
Business model
MikMak sells enterprise software to consumer brands, packaging commerce enablement (where-to-buy and checkout experiences), omnichannel measurement and analytics, and media planning/optimization into a single platform, with self-service campaign tools, APIs and integrations to third-party systems.
The site presents MikMak as an enterprise software platform sold to brands, with demo-request based sales; specific pricing terms are not disclosed.
Traction
MikMak reports more than a decade of operating scale, citing aggregate GMV added to cart, global ad spend, store locations, shoppers, brands and retailers on its site, though the figures render as placeholders. At its 2020 Series A the company said business had grown over 1300% in the three years since the platform launched, that it had been cash flow positive since April 2018, and that COVID-19 drove roughly 50% overnight growth.
Latest developments
MikMak was acquired by SPINS in January 2026 and now operates as a SPINS company, combining commerce intelligence with SPINS' data and insights. Recent product emphasis includes MikMak Aura for planning and optimization, MikMak MCP for AI agent access to real-time commerce data, and AI assistants for building shoppable experiences and analyzing data.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
MikMak positions itself as a leading global platform for commerce intelligence and orchestration in the shoppable media and where-to-buy category, competing with providers such as Pear Commerce. It has been recognized as a "Fastest Growing Company in America" and "Best Place to Work" by Inc Magazine, "#10 Startup in the United States" by LinkedIn, "#1 Commerce Startup" by The Information, and a "Breakthrough Brand" by Interbrand, and has been cited by Forrester among technologies underpinning AI and analytics for retail.
The company emphasizes an end-to-end, real-time platform spanning commerce enablement, measurement, planning, optimization and AI model integrations, a large integrated retailer network with inventory and geolocation-based fulfillment options, closed-loop attribution through to retailer purchases, category benchmarking against competitors, and patented multi-retailer checkout technology.
Technology
The platform is built on a proprietary AI-powered operating system supporting human- and agent-driven omnichannel commerce. Components include AI-driven configuration for rapid deployment of shoppable experiences ("Build with Mak"), natural-language analysis ("Analyze with Mak"), predictive modeling for sales forecasting, incrementality measurement, a headless commerce API for websites and ad units, an Insights API feeding data lakes and BI tools such as Tableau, PowerBI and Google Looker Studio, and MikMak MCP, an infrastructure layer that lets AI agents act on real-time pricing, availability and product data. Integrations include PIM platforms Salsify and Syndigo, plus Salesforce and Google Data Studio. MikMak holds U.S. Patent No. 11,475,487.
Go-to-market
MikMak markets directly to brand marketing and eCommerce teams through demo requests, customer case studies, benchmark reports, playbooks and guides, and competitive switch studies; it also participates in the NielsenIQ Partner Network and integrates with third-party data and PIM platforms.
Multichannel and Fortune 1000 consumer brands and their agencies across CPG, grocery, alcohol, beauty, personal care, pet care, home care, consumer electronics, home appliances and toys, including named customers such as Colgate, Hershey, The J.M. Smucker Company, L'Oreal, P&G, Rémy Cointreau, William Grant and Sons, Unilever, Reckitt, LVMH and Sabra.
Geography
MikMak describes itself as a global platform serving brands worldwide, having expanded across EMEA, APAC and LATAM through the 2023 Swaven acquisition; customer examples include Hisense Australia, BIC UK and Aperol UK, and after the 2020 Series A the company hired remotely across the United States.
History
Founded in September 2014, MikMak restructured after its first business model failed, relaunching as an enterprise eCommerce marketing and insights platform roughly three years before its 2020 Series A. The company became cash flow positive in April 2018 and raised a $10 million Series A led by Wavecrest Growth Partners in 2020. In 2023 it acquired French eCommerce enablement company Swaven and the ChannelAdvisor Shoppable Media and Brand Analytics product lines from Rithum (formerly CommerceHub). In January 2026, MikMak was acquired by SPINS.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsMikMak was acquired by SPINS, combining MikMak's commerce intelligence platform with SPINS' data and insights to give brands a unified view of availability, point-of-sale performance, and consumer behavior.
MikMak states it is part of the NielsenIQ Partner Network.
MikMak acquired ChannelAdvisor's Shoppable Media and Brand Analytics product lines from Rithum (formerly CommerceHub) to deepen its commerce insights.
MikMak acquired French eCommerce enablement company Swaven, expanding its footprint across EMEA, APAC, and LATAM.
MikMak holds U.S. Patent No. 11,475,487 covering technologies for multi-retailer selection and checkout within online video marketing campaigns.
MikMak announced a $10 million Series A led by Wavecrest Growth Partners, to be used for market share growth, product roadmap, retail footprint expansion, international services, and its data and insights platform.
$10M source ↗
Rachel Tipograph started MikMak in September 2014; Gary Vaynerchuk invested in fall 2014.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- MikMakmikmak.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does MikMak do?
- MikMak, a SPINS company, runs a commerce intelligence and orchestration platform for multichannel consumer brands.
- Who founded MikMak?
- MikMak was founded by Rachel Tipograph in 2014.
- Who are MikMak's investors?
- MikMak's investors include Miroma Ventures, Waverley Capital, Luminari Capital, Lunch Partners, Madrona Venture Group, Wavecrest Growth Partners.
- How much funding has MikMak raised?
- MikMak has disclosed $10M raised across 1 of its 3 known rounds.