Sauce.vc
Venture capitalActively deployingNew Delhi · Pre-Seed–Series A · 14 people tracked
Also known as Sauce
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Investment thesis
Sauce.vc invests solely in the consumer sector, centering its strategy on India's domestic consumption thesis. The firm acts as a first-cheque investor and long-term partner to consumer brands, employing a concentrated portfolio and high-touch, high-engagement operating model. It backs brands at the idea stage across F&B, personal care, and apparel/lifestyle segments, providing hands-on guidance, industry advisors, and service partners to help founders scale toward profitability. The firm emphasizes evaluating strategies on merit and supporting founders through the full startup journey, citing a strong track record of scaling early brands to significant revenue with sound profitability metrics.
Source: firm website, verified Aug 3, 2026.
Team · 14 people
from the firm's website
What they invest in
from 32 of 40 portfolio companiesConsumer ×25Direct to Consumer ×20E-commerce ×14Wellness & Fitness ×9Healthtech ×6Hardware ×4FoodTech ×3Gaming ×3
HQs:India×22Indonesia×1South Korea×1United States×1
Who they back
founder profiles across 11 portfolio companiesFounding team size:solo founder×42 founders×43 founders×3
Where their founders studiedfrom 12 founders with education data
Indian Institute of Management Bangalore ×2
What their founders studiedfrom 15 founders with field-of-study data
Business & Management ×8Engineering ×4Design & Architecture ×3Finance & Accounting ×3Economics ×2
Where their founders worked beforefrom 15 founders with career history
Urbanladder ×2
Investments · 40 tracked
founders shown can be your intro pathBy year:2026 · 22025 · 42024 · 32022 · 110 dated
DPanda operates a commerce-and-credit rail in India that connects brands, publishers, retailers, lenders and EV dealers, offering EMI checkout, lender integrations and distribution.
E-commerceFintechRetail Tech
Co-investorsLightspeed Venture PartnersWhiteboard CapitalAccel
A MEV-powered staking protocol that allows users to stake $MON tokens and receive $aprMON for use in decentralized finance applications.
Crypto & Web3
Co-investorsPantera Capitalgumi Cryptos Capital (gCC)Manifold VenturesRainmatter
BabyOrgano makes natural roll-on products for infant and child care, including cold relief and digestive support formulations based on Ayurvedic ingredients.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Riddhi Sharma(Founder)inRipul Sharma(Co-Founder)
Co-investorsRPSG Capital Ventures
Cove & Lane creates versatile clothing and wardrobe pieces designed for everyday comfort and refined aesthetics.
ConsumerDirect to ConsumerE-commerce
A direct-to-consumer haircare brand offering scalp treatment and hair growth serums and ritual products formulated with active ingredients.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
EDT manufactures the LUMA air fryer oven, a kitchen appliance with a transparent borosilicate glass bowl designed for Indian consumers.
ConsumerDirect to ConsumerHardwareHealthtech
Vyasateja Rao(Founder)in
Haus operates an AI-powered incrementality measurement platform with data science tools and expert guidance to help companies evaluate and optimize their marketing and ad spend.
AI & Machine LearningMarketing TechSaaSSan Francisco, US
Zach Epstein(Founder)in
Co-investors01 AdvisorsHaystack
A design-led lifestyle brand creating home and lifestyle products for women who hold cultural influence.
ConsumerDirect to ConsumerE-commerce
Hoovu operates a supply chain platform for traditional flowers (jasmine, marigold, chrysanthemum) in India, partnering with farms to reduce harvest-to-customer time and extend shelf life through innovation in packaging.
AgTechB2B MarketplacesConsumerLogistics & Supply ChainWellness & FitnessBengaluru, IN
Yeshoda Karuturi(Co-founder & Executive Director)inRhea Karuturi(Co-founder)in
Co-investorsTechstars
HYPD lets social media creators set up online stores in which they curate and recommend products, making their content shoppable and earning commission on each purchase.
Creator EconomyE-commerceMarketplaces
Co-investorsJoyance Partners
Innovist offers personal care and wellness products, including hair care formulations made with ingredients such as fenugreek extract to address concerns like hair fall and hair growth.
ConsumerDirect to ConsumerWellness & Fitness
Sifat Khurana(Founder)in
Co-investorsAccelpeercheque
Home Hygiene sells cleaning products for household use, including a multi-purpose "magic eraser" sponge that uses high-density foam to remove marks with water and no chemicals.
CleantechConsumerDirect to ConsumerE-commerceHealthtech
Sumit Batra(Co-founder)inJatin Mahendru(Co-founder)in
Kreo designs and sells gaming peripherals and gear, including mechanical and Hall-effect gaming keyboards, wireless mice, controllers, monitors, and audio equipment such as microphones and boom arms.
ConsumerGamingHardwareBengaluru, IN
Himanshu Gupta(Founder)
Lafoli designs and sells handbags positioned as luxury accessories that combine aesthetic appeal with craftsmanship.
ConsumerDirect to ConsumerE-commerce
Co-investorsFirst Cheque
Loopie designs consumer products aimed at parents to simplify parenting and support child development.
ConsumerDirect to ConsumerFuture of WorkHardwareIndia, IN
MetaShot is a games company that develops connected embedded/hardware products built on Nordic Semiconductor MCUs, BLE, and sensors, alongside its game development work.
ConsumerGamingHardwareIoTSports TechBangalore, IN
Prince Jacob(Co-Founder & CEO)Ranjit Behera(Co-Founder & COO)inAjith Sunny(Co-Founder & CFO)in
Misters offers herbal wellness supplements for men, including a botanical capsule formulation aimed at supporting male performance, vitality, and reproductive wellness.
ConsumerDirect to ConsumerE-commerceHealthtechWellness & FitnessNew Delhi, IN
Mokobara designs and sells travel luggage and bags, including cabin luggage, backpacks, briefcases, totes, wallets, and trackers, with a focus on hardware and design details.
ConsumerDirect to ConsumerE-commerceBengaluru, IN
Navin Parwal(Founder)inSangeet Agrawal(Founder)in
Co-investorsAditya Birla VenturesPeak XV PartnersSaama CapitalAlteria CapitalGood Capital
MyMuse is an e-commerce retailer of intimate wellness products for men and couples, based in India.
ConsumerDirect to ConsumerE-commerceFemTechWellness & FitnessIndia, IN
Anushka(Co-founder)Sahil(Co-founder)
Co-investorsSaama CapitalTrifecta Capital AdvisorsWhiteboard Capital
Perfora sells oral care products including teeth whitening serums, strips, toothpaste, mouthwash, electric toothbrushes, and oral care kits.
ConsumerDirect to ConsumerWellness & FitnessGurgaon, IN
Tushar Khurana(Founder)
Co-investorsRPSG Capital Ventures
Rockit produces miniature, snack-sized apples that are washed and packed in premium recyclable packaging as a portable healthy snack for consumers.
ConsumerFoodTech
Co-investorsNZ Growth Capital PartnersOriens CapitalBDC Capital CorporationMKB
Sauceclip provides short-form video commerce tools that let online retailers embed shoppable clips in their own stores, with in-video add-to-cart, viewer rewards, and performance analytics.
AdTechE-commerceMarketing TechMedia & EntertainmentRetail TechSaaSSeoul, KR
David Yunhee Lee(Founder)in
Co-investorsKiwoom InvestmentSamsung Next
Sunscoop.com is an Indonesian news website publishing articles across categories such as trending topics, entertainment, politics, business, technology, health, lifestyle, and food.
GamingMedia & Entertainment
Co-investorsChaos VenturesEvolution VC PartnersICICI VentureTorch CapitalVibrant Ventures
Supertails is an online store for pets, offering products and services to pet parents in India, including prescription-based items requiring vet verification.
ConsumerDigital HealthDirect to ConsumerE-commerceBangalore, IN
Aman Tekriwal(Founder)inVarun Sadana(Founder)inVineet Khanna(Founder)in
Co-investorsFireside Ventures Advisory LlpRPSG Capital VenturesSaama CapitalWhiteboard CapitalVenturi Partners Pte. Ltd.
The Whole Truth Foods sells packaged food products such as hazelnut millet protein bars, positioning itself around transparent, additive-free ingredients.
ConsumerDirect to ConsumerFoodTechMumbai, IN
Shashank Mehta(Founder & CEO)in
Co-investorsTrifecta Capital AdvisorsZ47NorthzonePeak XV PartnersSequoia CapitalSofina
Uni makes refillable personal care products, including the Rain Body Serum, a lightweight body moisturizer formulated with marine and plant-derived active ingredients.
Circular EconomyConsumerDirect to ConsumerE-commerceWellness & Fitness
Alexandra Keating(Founder)in
Co-investorsBreak Trail VenturesMiroma Ventures
UniSeoul is an online store selling Korean-inspired lifestyle and homeware products such as tumblers, bento boxes, perfumes, and neck pillows.
ConsumerDirect to ConsumerE-commercePune, IN
Gaurav Karmani(Founder)in
XYXX sells men's innerwear and loungewear, including combed cotton pyjamas, through its online store and mobile app.
ConsumerDirect to ConsumerE-commerce
Co-investorsTrifecta Capital Advisors
You.com provides Web Search APIs that give AI agents and large language models access to real-time, cited web data, addressing training cutoffs and hallucinations.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise Software
Richard Socher(CEO & Founder)inAlex Triplett(Chief Operating Officer)inSaahil Jain(Chief Technology Officer)inSaurabh Sharma(Chief Product Officer)inAlper Tekin(President of Search)inJing Lee(Vice President of Finance and Operations)in
Co-investorsAIX VenturesChamaeleonDay One VenturesEvolution VC PartnersFusionNorwest Venture Partners+17 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AroleapBare AnatomyDRUMS FoodEpigamiaGobblyMabelQuikAFXYXX
Portfolio news
latest coverage across their companiesUni · globenewswire.com · Sep 9, 2026
Sauce · adgully.com · Sep 7, 2026
You · indianstartupnews.com · Aug 21, 2026
EDT · ts2.tech · Aug 20, 2026
supertails · indianretailer.com · Aug 20, 2026
Mokobara · indianretailer.com · Apr 28, 2026
Apr · entrackr.com · Apr 25, 2026
Rockit · chargedevs.com · Apr 17, 2026
Frequently asked questions
- How many investments has Sauce.vc made?
- Sauce.vc has 40 tracked investments, including 6 dated in the last 24 months.
- What stage does Sauce.vc invest at?
- Sauce.vc invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Sauce.vc focus on?
- Sauce.vc focuses on Consumer, Direct to Consumer, FoodTech.
- Where is Sauce.vc located?
- Sauce.vc is headquartered in New Delhi, IN.
- Does Sauce.vc lead rounds?
- Yes, Sauce.vc leads investment rounds.
- Who does Sauce.vc co-invest with?
- Sauce.vc most often shares deals with RPSG Capital Ventures, Saama Capital, Trifecta Capital Advisors, among 19 tracked co-investors.
- What size deals does Sauce.vc back?
- Across 6 deals with disclosed amounts, Sauce.vc has joined rounds of $790K – $51M (median $6.7M).
Media · Podcasts & interviews
featuring the teamSauce.vc Founder Manu Chandra Breaks Down Changing CONSUMER TRENDS in India
Barbershop with Shantanu Clips · Manu
SAUCE.VC Founder Manu Chandra on What Founders should be obsessed about?
Barbershop with Shantanu Clips · Manu
Images
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