Sauce.vc
Venture capitalActively deployingNew Delhi · Pre-Seed–Series A · 17 people tracked
Also known as Sauce
Investment thesis
Sauce.vc invests solely in the consumer sector, centering its strategy on India's domestic consumption thesis. The firm acts as a first-cheque investor and long-term partner to consumer brands, employing a concentrated portfolio and high-touch, high-engagement operating model. It backs brands at the idea stage across F&B, personal care, and apparel/lifestyle segments, providing hands-on guidance, industry advisors, and service partners to help founders scale toward profitability. The firm emphasizes evaluating strategies on merit and supporting founders through the full startup journey, citing a strong track record of scaling early brands to significant revenue with sound profitability metrics.
Source: firm website, verified Aug 3, 2026.
Team · 17 people
from the firm's website
What they invest in
from 5 of 34 portfolio companiesConsumer ×2Direct to Consumer ×2Wellness & Fitness ×2AgTech ×1B2B Marketplaces ×1Crypto & Web3 ×1Digital Health ×1E-commerce ×1
HQs:India×3
Investments · 34 tracked
founders shown can be your intro pathConsumer food brand by DRUMS Food
Hoovu operates a supply chain platform for traditional flowers (jasmine, marigold, chrysanthemum) in India, partnering with farms to reduce harvest-to-customer time and extend shelf life through innovation in packaging.
AgTechB2B MarketplacesConsumerLogistics & Supply ChainWellness & FitnessBengaluru, IN
Yeshoda Karuturi(Co-founder & Executive Director)Rhea Karuturi(Co-founder)
Sammmm develops skincare products formulated specifically for young, hormonal skin, addressing faster water loss and higher oil production than adult skin.
ConsumerDirect to ConsumerWellness & Fitness
Frequently asked questions
- What stage does Sauce.vc invest at?
- Sauce.vc invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Sauce.vc focus on?
- Sauce.vc focuses on Consumer, Direct to Consumer, FoodTech.
- Where is Sauce.vc located?
- Sauce.vc is headquartered in New Delhi, IN.
- Does Sauce.vc lead rounds?
- Yes, Sauce.vc leads investment rounds.
Media · Podcasts & interviews
featuring the teamSauce.vc Founder Manu Chandra Breaks Down Changing CONSUMER TRENDS in India
Barbershop with Shantanu Clips · Manu
SAUCE.VC Founder Manu Chandra on What Founders should be obsessed about?
Barbershop with Shantanu Clips · Manu
Images
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