Sauce.vc
Venture capitalActively deployingNew Delhi · Pre-Seed–Series A · 15 people tracked
Also known as Sauce
Investment thesis
Sauce.vc invests solely in the consumer sector, centering its strategy on India's domestic consumption thesis. The firm acts as a first-cheque investor and long-term partner to consumer brands, employing a concentrated portfolio and high-touch, high-engagement operating model. It backs brands at the idea stage across F&B, personal care, and apparel/lifestyle segments, providing hands-on guidance, industry advisors, and service partners to help founders scale toward profitability. The firm emphasizes evaluating strategies on merit and supporting founders through the full startup journey, citing a strong track record of scaling early brands to significant revenue with sound profitability metrics.
Source: firm website, verified Aug 3, 2026.
Team · 15 people
from the firm's website
What they invest in
from 27 of 35 portfolio companiesConsumer ×19Direct to Consumer ×19E-commerce ×12Wellness & Fitness ×8Hardware ×4FoodTech ×2Gaming ×2AgTech ×1
HQs:India×18
Investments · 35 tracked
founders shown can be your intro pathBy year:2026 · 22025 · 22024 · 26 dated
DPanda operates a commerce and fintech rail in India that lets brands distribute catalogs across ONDC, banking apps and white-label marketplaces while offering EMI financing at checkout through a network of NBFC and fintech lenders.
E-commerceFintechRetail Tech
Co-investorsLightspeed Venture PartnersWhiteboard CapitalAccel
A MEV-powered staking protocol that allows users to stake $MON tokens and receive $aprMON for use in decentralized finance applications.
Crypto & Web3
Co-investorsPantera Capitalgumi Cryptos Capital (gCC)Manifold VenturesRainmatter
Co-investorsChiratae Ventures
BabyOrgano sells Ayurvedic baby and kids care products, including immunity drops, cough syrups, roll-ons, milk mixes, and gummies for children from newborns to age 15.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsRPSG Capital Ventures
Cove & Lane is a fashion and apparel brand offering curated clothing collections that combine Indian craftsmanship with modern, versatile styles for work and leisure.
ConsumerDirect to ConsumerE-commerce
DaysAhead sells clinical-grade haircare products such as hair growth serums, pre-wash reset serums, and roll-on ampoules designed to reduce hairfall and promote regrowth through quick daily routines.
ConsumerDirect to ConsumerWellness & Fitness
EDT (Everyday Design & Technology) is a consumer brand that designs everyday products and appliances with a focus on usability, safety, and playful, anime-styled packaging.
ConsumerDirect to ConsumerHardware
Consumer food brand by DRUMS Food
Co-investorsAnicut CapitalDanone Manifesto VentureVerlinvest
Haus & Kinder is a home textiles brand offering cotton bedsheets, dohars, blankets, bath towels, cushion covers, and curtains for the Indian consumer market.
ConsumerDirect to ConsumerE-commerce
Hoovu operates a supply chain platform for traditional flowers (jasmine, marigold, chrysanthemum) in India, partnering with farms to reduce harvest-to-customer time and extend shelf life through innovation in packaging.
AgTechB2B MarketplacesConsumerLogistics & Supply ChainWellness & FitnessBengaluru, IN
Yeshoda Karuturi(Co-founder & Executive Director)Rhea Karuturi(Co-founder)
Co-investorsTechstars
HYPD lets social media creators set up online stores in which they curate and recommend products, making their content shoppable and earning commission on each purchase.
Creator EconomyE-commerceMarketplaces
Co-investorsJoyance Partners
Innovist offers personal care and wellness products, including hair care formulations made with ingredients such as fenugreek extract to address concerns like hair fall and hair growth.
ConsumerDirect to ConsumerWellness & Fitness
Sifat Khurana(Founder)in
Co-investorsAccelpeercheque
Kleenest sells home cleaning products, including multi-purpose cleaners, floor and bathroom cleaners, washing machine descalers, dishwash liquid, and air fresheners, sold in single units, combos, and bulk packs.
ConsumerDirect to ConsumerE-commerce
Kreo designs and sells gaming peripherals and gear, including mechanical and Hall-effect gaming keyboards, wireless mice, controllers, monitors, and audio equipment such as microphones and boom arms.
ConsumerGamingHardwareBengaluru, IN
Himanshu Gupta(Founder)
Lafoli designs and sells fashion accessories, including bags and totems, produced with global manufacturers from its in-house designs.
ConsumerDirect to ConsumerE-commerce
Co-investorsFirst Cheque
Loopie designs baby gear including strollers, car seats, and diaper bags focused on style, safety, and everyday use for parents.
ConsumerDirect to ConsumerHardware
Misters sells Ayurvedic health supplements for Indian men focused on sexual health, stamina, and vitality, using herbal blends such as Ashwagandha, Shilajit, Safed Musli, and Gokshura.
Direct to ConsumerE-commerceWellness & Fitness
Mokobara designs and sells travel luggage and bags, including cabin luggage, backpacks, briefcases, totes, wallets, and trackers, with a focus on hardware and design details.
ConsumerDirect to ConsumerE-commerceBengaluru, IN
Navin Parwal(Founder)inSangeet Agrawal(Founder)in
Co-investorsAditya Birla VenturesPeak XV PartnersSaama CapitalAlteria Capital
MyMuse sells intimate wellness products for individuals and couples, including app-controlled and remote-controlled personal massagers, strokers, kits, and lubricants sold directly to consumers online.
Direct to ConsumerE-commerceWellness & Fitness
Co-investorsSaama CapitalTrifecta Capital AdvisorsWhiteboard Capital
Perfora sells oral care products including teeth whitening serums, strips, toothpaste, mouthwash, electric toothbrushes, and oral care kits.
ConsumerDirect to ConsumerWellness & FitnessGurgaon, IN
Tushar Khurana(Founder)
Co-investorsRPSG Capital Ventures
Supertails is an online platform for pet parents in India offering pet food, supplies, grooming, and accessories for dogs, cats, and exotic pets, along with an online pet pharmacy for prescription medicines.
Digital HealthDirect to ConsumerE-commerceBangalore, IN
Aman Tekriwal(Founder)Varun Sadana(Founder)Vineet Khanna(Founder)in
Co-investorsFireside Ventures Advisory LlpRPSG Capital VenturesSaama CapitalWhiteboard CapitalVenturi Partners Pte. Ltd.
The Whole Truth Foods is an Indian food brand that makes clean-label products with no hidden ingredients, produced in an FSSC-certified facility.
ConsumerDirect to ConsumerFoodTechMumbai, IN
Shashank Mehta(Founder)
Co-investorsTrifecta Capital AdvisorsZ47Peak XV PartnersSofina
XYXX is a direct-to-consumer apparel brand selling innerwear and comfort clothing styles through its online store and mobile app, with a customer rewards program (ClubX Coins).
ConsumerDirect to ConsumerE-commerce
Co-investorsTrifecta Capital Advisors
You.com provides Web Search APIs that give AI agents and large language models access to real-time, cited web data, addressing training cutoffs and hallucinations.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise Software
Richard Socher(CEO & Founder)inAlex Triplett(Chief Operating Officer)Saahil Jain(Chief Technology Officer)Saurabh Sharma(Chief Product Officer)Alper Tekin(President of Search)Jing Lee(Vice President of Finance and Operations)
Co-investorsAIX VenturesChamaeleonDay One VenturesEvolution VC PartnersFusionNorwest Venture Partners+17 more
Portfolio news
latest coverage across their companies
You · indianstartupnews.com · Aug 21, 2026
EDT · ts2.tech · Aug 20, 2026
supertails · indianretailer.com · Aug 20, 2026
Mokobara · indianretailer.com · Apr 28, 2026
Apr · entrackr.com · Apr 25, 2026
The Whole Truth · m.economictimes.com · Feb 4, 2026
Sammmm · siliconindia.com · Feb 3, 2026
Metashot · invezz.com · Mar 17, 2025
Frequently asked questions
- How many investments has Sauce.vc made?
- Sauce.vc has 33 tracked investments, including 3 dated in the last 24 months.
- What stage does Sauce.vc invest at?
- Sauce.vc invests at the Pre-Seed, Seed, Series A stages.
- What sectors does Sauce.vc focus on?
- Sauce.vc focuses on Consumer, Direct to Consumer, FoodTech.
- Where is Sauce.vc located?
- Sauce.vc is headquartered in New Delhi, IN.
- Does Sauce.vc lead rounds?
- Yes, Sauce.vc leads investment rounds.
- Who does Sauce.vc co-invest with?
- Sauce.vc most often shares deals with RPSG Capital Ventures, Saama Capital, Trifecta Capital Advisors, among 18 tracked co-investors.
- What size deals does Sauce.vc back?
- Across 5 deals with disclosed amounts, Sauce.vc has joined rounds of $1.1M – $51M (median $12M).
Media · Podcasts & interviews
featuring the teamSauce.vc Founder Manu Chandra Breaks Down Changing CONSUMER TRENDS in India
Barbershop with Shantanu Clips · Manu
SAUCE.VC Founder Manu Chandra on What Founders should be obsessed about?
Barbershop with Shantanu Clips · Manu
Images
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