Picfair
Founded 2013 Β· 54 employees on LinkedIn Β· 8 known investors
This is an editorial/educational content page from Picfair offering photography post-production tips, covering topics like working with raw files, colour, contrast and local adjustments. It provides tutorials and free Adobe presets for Lightroom and Photoshop aimed at photographers.
Also known as Picfair.com
Founders & leadership
Picfair was founded in 2013 by Benji Lanyado.
Investors Β· 8
Also in the syndicate Β· 7
Company profile
researched Aug 2026Picfair is an online photography brand and ecommerce platform that lets amateur and professional photographers sell their images through personal online stores and a central marketplace. Photographers upload images taken on cameras or phones to a customizable store, where each image can be bought as a range of printed products or as a digital download. Stores support public albums as well as password-protected private albums intended for events, commissions or family and friends galleries.
Picfair handles the operational side of selling: it produces and ships prints, delivers files for download sales, and manages licensing, image protection and payments globally. The company also publishes editorial and educational material through its Focus section β articles, guides, tips and tutorials on selling photos online, photo editing, photography by subject and beginner topics β and offers tools such as an Image Describer.
The platform began as an open-to-all marketplace after a 2013 beta and a 2014 official launch, and in 2018 added individual photographer stores alongside the central marketplace. Its stated positioning is to give a larger share of licensing revenue to photographers than traditional image libraries and to open licensing to semi-professional and amateur photographers who have not been represented by established agencies.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 6
launches, deals, and filingsPicfair partnered with non-profit The Photography Movement on a month-long exploration of the benefits of photography on mental health, culminating in Β£20,000 of mental health and photography grants.
Picfair partnered with The Guardian on a competition highlighting the work of female photographers; winning entries were exhibited at The Guardian's offices in Kings Place.
Picfair launched personalised stores in parallel to its central marketplace, giving photographers stand-alone stores to sell digital downloads and prints.
Picfair rolled out a new site and released a new iteration of its image search/curation algorithm, which helps high quality images appear at the top of image searches.
Picfair launched officially as an open-to-all marketplace allowing photographers to upload their images.
Benji Lanyado built the site himself and launched Picfair in beta.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Picfairpicfair.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Picfair do?
- Picfair is a UK photography ecommerce platform where photographers build personal online stores to sell prints and digital downloads.
- Who founded Picfair?
- Picfair was founded by Benji Lanyado in 2013.
- Who are Picfair's investors?
- Picfair's investors include Miroma Ventures.