Boat
London, GB · 2 known investors
A yacht-for-sale listing on BOAT International presenting BAD COMPANY, a 144-foot Trinity Yachts motor yacht offered on the brokerage market. The page details the sportfishing and cruising vessel's specifications, refit history, and accommodations for prospective buyers.
Also known as BOAT International · Boat International Media
Investors · 2
Company profile
researched Aug 2026BOAT International is a superyacht-focused media and data company headquartered in London. Its digital property, boatinternational.com, publishes yacht news, brokerage news, yacht reports, design and interiors features, owners' experiences, charter guides and luxury lifestyle content, alongside searchable directories of builders, designers and sale brokers. The site carries marketplace sections for yachts for sale and yachts for charter, with filters for yacht type, length, price, year of build, guests, cabins, broker and builder, plus sponsored brokerage listings such as a 43.89m Trinity Yachts motor yacht listed at $8,900,000 and a 95.2m Lurssen listed at €149,000,000.
The business spans print, events, digital media and data. It publishes superyacht magazines and luxury books, runs an events portfolio including the World Superyacht Awards, Design and Innovation Awards, Young Designer of the Year Award, Superyacht Design Festival, Explorer Yachts Summit, Ocean Talks and The Ocean Awards, and operates BOATPro, a subscription product covering business news, superyacht insight, the Global Order Book, premium content and a mobile app. The company states it owns a comprehensive database of superyachts and operates dockwalk.com, a social and business networking tool for superyacht captains and crew.
Business model
The company combines paid print and digital subscriptions, advertising and sponsored/partner content (BOAT Showcase, BOAT Presents, sponsored brokerage listings), sponsorship and attendance at its own events, a retail shop, and subscription data services through BOATPro, which is sold on published pricing plans to owners and industry professionals.
Revenue is drawn from magazine and book publishing, advertising and mixed-media solutions sold to builders, brokers and marine service companies, event programmes, and paid access to digital data products such as BOATPro and the superyacht database.
Traction
The company reports producing over 1.2 million magazines a year, sold in 60 countries and published in three languages, and organising 10 annual events. It also operates dockwalk.com for superyacht captains and crew.
Latest developments
Recent editorial output covers the Monaco Yacht Show 2026 and Cannes Yachting Festival 2026, new build and launch news (including Bilgin Yachts' 82m Project Bond, the first Viper 130 and the 42m GX42 Merinos), and brokerage market moves such as the sale of the 65m Benetti Seanna and the 39m Tansu Moonshot, plus price reductions on several listed yachts. BOATPro business news items include Koç Holding raising its stake in RMK Marine to 88%, Lloyd Werft securing a 30-year lease in Bremerhaven, and Voly acquiring Oceanskies.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company positions itself as an authority in superyachting media, producing magazines, books, events and data covering the global superyacht market, including coverage of major industry shows such as the Monaco Yacht Show, Cannes Yachting Festival, Palm Beach Boat Show and FLIBS.
Technology
The site operates a searchable superyacht database and directories, filterable yachts-for-sale and charter marketplaces, subscriber-gated BOATPro content including the Global Order Book and market reports, a mobile app, newsletters and podcasts.
Go-to-market
Distribution runs through the boatinternational.com website and newsletters, print magazines sold internationally, a subscriber login and pricing plans for BOATPro, and a calendar of owner- and industry-facing events; advertisers and partners reach the audience through media-kit-based mixed media packages and sponsored listings.
Superyacht owners and prospective buyers, charter clients, and industry professionals including shipyards, designers, brokers and service companies, as well as captains and crew served via dockwalk.com.
Geography
Headquartered at First Floor, 41-47 Hartfield Road, London SW19 3RQ, UK, and registered in England. Magazines are sold in 60 countries in three languages, and its events are held in London, Monaco, Ft Lauderdale, Palm Beach, Porto Cervo and the British Virgin Islands. Editorial coverage spans the Mediterranean, Caribbean, Americas, South Pacific and rest of the world.
History
BOAT International is registered in England under company number 2650007 and is part of the Informa Group. Its operations have grown to cover print magazines and books, a digital publication, an events portfolio and the BOATPro data service.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 8
primary sources listed
- Boatboatinternational.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Boat do?
- BOAT International is a London-based superyacht media business publishing magazines, yacht listings, data services and industry events.
- Who are Boat's investors?
- Boat's investors include Miroma Ventures, Blackbird Ventures.
- Where is Boat headquartered?
- Boat is headquartered in London, GB.