Wilde
6 known investors
WILDE makes high-protein snack crackers made with antibiotic-free chicken, chicken bone broth, and real cheddar cheese, offering 12g of protein per serving. Its Protein Crackers come in flavors including Cheddar Cheese, Smoked Gouda, Hot Honey, and Buffalo Cheddar, and it also sells chips.
Also known as WILDE · Wilde Brands · Wilde Brands, Inc.
Founders & leadership
Investors · 6
Also in the syndicate · 3
Company profile
researched Aug 2026Wilde Brands, Inc. (marketed as WILDE) is a US snack manufacturer that makes salty snacks whose base is chicken breast rather than potato or grain. Its core product is a chip made from chicken breast, egg whites, bone broth and custom seasoning blends, which the company describes as the world's first chip of its kind. The chip line spans flavors including Buffalo, Barbeque, Chicken & Waffles, Himalayan Pink Salt, Sea Salt & Vinegar, Spicy Queso, Korean Sweet & Spicy, Buttermilk Ranch and, as listed at the time of its 2024 funding announcement, Nashville Hot.
The company has since extended into a cracker line combining chicken breast with real cheese, sold in Classic Cheddar, Smoked Gouda, Buffalo Cheddar and Hot Honey varieties. Products are sold in multipacks and variety packs through the company's direct e-commerce store, which offers subscriptions and free shipping over $40, and through retail stores, with many SKUs listed as in-store only online.
Wilde owns and operates its own manufacturing facility in Kentucky, which the company describes as the only USDA chip manufacturing facility in the world; the plant was expanded around 2024 to support growth.
Founding story
Founder Jason Wright wanted to eat better but could not give up salty, crunchy potato chips, so he set out to make a high-protein chip without the potato. Working from his kitchen, he combined chicken breast, egg whites, bone broth and custom seasonings, and after roughly three years of development the first WILDE protein chip reached the market.
Business model
Consumer packaged goods: Wilde manufactures branded protein snacks in its own facility and sells them through national retail distribution and a direct-to-consumer online store offering single bags, 12-packs, variety packs and subscription options.
Product sales of chips and crackers via retail channels and direct-to-consumer e-commerce, including subscribe-and-save purchases.
Traction
By April 2024 the brand reported availability in over 20,000 retail doors nationwide, seven chip varieties, an expanded Kentucky plant, and a stated goal of doubling the business in 2024. The assortment has since grown to eight chip flavors plus a cracker line.
Latest developments
Introduction of WILDE protein crackers in Classic Cheddar, Smoked Gouda, Buffalo Cheddar and Hot Honey, positioned alongside the eight-flavor chip range on the company's storefront.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in the high-protein salty snack segment as the originator of the chicken-breast chip category, with distribution reported in more than 20,000 doors nationwide including Target, Whole Foods, Walmart, Costco and Kroger as of April 2024.
Uses whole-food animal protein (chicken breast) as the structural base of a crunchy snack rather than potato, grain or plant protein isolates, and controls production through company-owned USDA manufacturing capacity.
Technology
A proprietary formulation and production process that turns chicken breast, egg whites and bone broth into a crisp chip and cracker format, produced in a USDA-inspected manufacturing plant.
Go-to-market
Distribution through large national retail chains alongside a Shopify-based direct-to-consumer site with a store locator; the 2024 funding round was designated in part for retail expansion and marketing initiatives, and the brand has enlisted musician investors Jack Harlow and MGK.
Nutrition-conscious consumers seeking high-protein alternatives to conventional salty snacks, including families buying snacks for children.
Geography
United States; manufacturing in Kentucky and nationwide retail distribution, with online orders shipped domestically.
History
Jason Wright began developing the product in 2018 with the aim of creating a nutrient-dense protein chip from real ingredients. After about three years of development the first chip launched, and the company later established and expanded its own USDA manufacturing facility in Kentucky. In April 2024 Wilde announced a $20 million growth round led by KarpReilly. The company subsequently introduced a cheese-and-chicken-breast cracker line.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsThe company added a cracker line made with chicken breast and cheese, marketed in Classic Cheddar, Smoked Gouda, Buffalo Cheddar and Hot Honey varieties, alongside its existing chip range.
Wilde Brands, Inc. announced $20 million in growth funding led by private equity growth investor KarpReilly, with participation from musicians Jack Harlow and MGK, The Family Fund, Grey Space Group and other existing strategic investors. Proceeds are earmarked for retail expansion, marketing and product innovation.
$20M source ↗
The company's own USDA manufacturing facility in Kentucky was recently expanded to support business growth, as reported at the time of the April 2024 funding announcement.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Wildewildebrands.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Wilde do?
- Wilde Brands makes high-protein chips and crackers built from chicken breast, egg whites and bone broth.
- Who founded Wilde?
- Wilde was founded by Jason Wright.
- Who are Wilde's investors?
- Wilde's investors include KarpReilly, Miroma Ventures, The Family Fund.