The FSE Group

Ann Marie McFadyen is Head of Fund, Midlands & North at The FSE Group. She works to provide businesses with resources to support growth across organizations of varying sizes.

Cheryl Weeks is Head of Funds (South East) at The FSE Group. She has experience across debt funding and provides business strategy advice and funding sourcing services to clients.

Danny Jones is Head of Debt at The FSE Group, bringing over 20 years of leadership experience in financial services and fund management. Throughout his career, he has led cross-functional teams in business development, sales, marketing, and strategy, managed P&L responsibility for high-value accounts, and worked with founders and C-suite executives across large corporations and scaling enterprises. His experience includes debt and equity financing advisory for growth companies, M&A and exit consulting for SMEs and corporates, and relationship management with financial institutions across EMEA, AMER, and APAC regions.

Norrie Cook is Head of Investment Fund for Scotland - Large Debt at The FSE Group, bringing 34 years of banking experience across retail and corporate divisions. He previously spent 25 years in business banking roles at Royal Bank of Scotland before transitioning to Scottish Enterprise in 2020, where he has supported small and medium-sized enterprises through business development and economic development initiatives. His expertise spans strategic leadership, commercial lending, partnership development, and knowledge of Scottish Government business support policy and regulation.

Amanda Sheppard is an Investment Manager at The FSE Group, where she covers Somerset within the South West region. She works with businesses seeking expansion funding, facilitating business loans and equity investment ranging from £25,000 to £5 million. She collaborates with organizations including the British Business Bank, Funding London, and Local Enterprise Partnerships to support regional economic development.

Anna Staevska is an Investment Manager at The FSE Group with over 25 years of experience in impact investing, organizational development, and strategic transformation. She has led complex organizations through growth and operational change, with expertise in governance strengthening, team development, and performance improvement across regulated investment, public sector, and development-focused environments. Her background includes translating strategy into execution while managing risk and stakeholder engagement across boards, investors, and executive leadership.

Chris Bailey is an Investment Manager at The FSE Group, which has provided funding to scale-up enterprises since 2002. The firm offers debt and equity financing options for regional businesses seeking growth capital.

David Young is an Investment Manager at The FSE Group who provides lending and advisory support to small and medium-sized enterprises across Scotland and northern England. With over 23 years of experience working with businesses in sectors including technology, energy, creative industries, agriculture, and healthcare, he assists entrepreneurs with funding options, growth planning, cash flow management, and business development. Young works with clients seeking business loans of up to £2 million, guidance on diversification and innovation, and support implementing growth strategies.

Jim Pritchard is an Investment Manager at The FSE Group's Investment Fund for Scotland. With over 15 years in lending management, he works with high-growth small and medium-sized businesses in Glasgow, focusing on business loans and local economic development.

Jonathan Day is an Investment Manager at The FSE Group, which manages over £300m in debt and equity funds across the UK, focusing on post-revenue businesses with scaling potential. With a background as a corporate solicitor specializing in venture capital transactions, he has spent over 15 years in investor director roles, advising founding teams and senior management across sectors including healthcare and luxury FMCG on strategic, operational, and legal matters. He works with businesses primarily in the South East and East of England.

Visiting Partner at True Wealth Ventures who works as a fractional Operating Partner with global funds and their portfolios. She has advised on $40M+ of funding across asset classes and worked with 800+ founders. A Newton Venture Programme Fellow, she is a graduate of UT Austin, the London School of Economics, and the Oxford Impact Finance Innovations Program at Saïd Business School.

Lorenzo Omar is an Investment Manager at The FSE Group with experience in direct and LP investments. He has deployed over £130 million into emerging fund managers and supported more than 50 early-stage venture deals.

Marco Cerrone is a Senior Investment Manager at The FSE Group who originates and structures venture debt and growth finance ranging from £1 million to £3 million. With experience in commercial, corporate, and large corporate banking, he specializes in structured cashflow lending to SMEs and larger businesses across technology, digital, consumer, and leisure and hospitality sectors, with a geographic focus on London.

Matt Browning is an Investment Manager at The FSE Group focused on early-stage and growth investments in the South West region. With a decade of experience investing in creative industries and a background in public policy, he oversees equity funds that have demonstrated consistent growth. At The FSE Group, he leads the South West Investment Fund, providing equity financing to early-stage businesses with investment tickets ranging from £250,000 to £5 million.

Matt Punter is an Investment Manager at The FSE Group, a community interest company that provides funding to small and medium-sized enterprises in the East of England. With over 20 years of experience in the commercial financial sector, he focuses on supporting businesses with growth potential while maintaining a socially responsible lending approach. He holds AICA accreditation in Financial Crime and Anti-Money Laundering.

Meg Salt is a Chartered Accountant and Senior Fund Investment and Portfolio Manager at The FSE Group, where she manages the South West Investment Fund and Cornwall & IoS Investment Fund. She serves as a board observer and director across 14 portfolio companies, working with management teams and investors on value creation, performance improvement, and governance matters. Her background spans equity investment, portfolio management, stakeholder reporting, banking, corporate finance, audit, and corporate recovery.

Mike Barber is an Investment Manager at The FSE Group who provides business loan funding to small and medium enterprises unable to access traditional debt financing. He brings over three decades of banking and finance experience, including 24 years in commercial banking at NatWest Group where he served as a Senior Relationship Manager overseeing client portfolios. His expertise encompasses business advisory services, strategy planning, and management coaching for businesses with revenues exceeding £2 million.

Mike Bowman is an Investment Manager at The FSE Group. He brings over 25 years of experience in software and telecommunications, along with 15 years of involvement in early-stage investment activities.

Paul Lyristis is a Senior Fund Manager at The FSE Group with over 25 years of investment experience spanning venture capital, family offices, private equity, and investment banking. He leads investment origination and portfolio oversight for venture funds backing scaling and technology-focused businesses, and advises management teams on strategy, governance, and financial matters. His career has included establishing a family investment office, advising on acquisitions and capital allocation for industrial shareholders, and scaling private equity operations at a European bank.

Rob Hillary is an Investment Manager at The FSE Group, where he supports funding for small and medium-sized enterprises in the South East of England with growth potential. He brings over 30 years of experience in the financial services industry to his role.

Simon Blackbourn is an Investment Manager at The FSE Group, where he supports established small and medium-sized enterprises in Hampshire and Surrey by providing funding for expansion initiatives.

Aamir Noordin is Chief Financial Officer at The FSE Group with over 20 years of experience in finance leadership across PE-backed and high-growth companies. His background includes financial restructuring and turnaround work, including a £1.1bn restructuring at Travelodge, as well as finance transformation initiatives that have reduced month-end close cycles and improved working capital management. He has also led post-merger integration across multiple jurisdictions and manages expertise in international operations, M&A, and strategic finance.

Basil Al-Ali is a Digital Marketing Executive at The FSE Group with over 10 years of experience in digital and offline marketing campaigns. He holds a BA in Business and Management from the University of Reading and an MA in Leadership for Sustainability from Malmö University. His work focuses on supporting SMEs through data-driven marketing strategies across areas including digital advertising, social media, content creation, SEO, and analytics.

Brent Treloar is a Business Development Manager at The FSE Group with experience in ERDF fund management and business support delivery. He advises small and medium-sized enterprises on operational issues, with particular focus on strategic development, finance, and marketing. Treloar is an accredited practitioner of the Forum 21 business development model and holds a Certificate in Professionalism in Innovation.

Charlotte Marsh is Head of Risk & Compliance at The FSE Group, where she leads the risk team and oversees debt approval processes and portfolio management. With over 12 years of financial services experience, including leadership of an FCA-regulated peer-to-peer lending business, she specializes in regulatory compliance and credit risk management. Her work focuses on maintaining governance frameworks and controls that support the organization's strategic objectives.

Donna Cooper is a Marketing Manager at The FSE Group with 25 years of experience in marketing and communications. She oversees company branding, stakeholder relations, PR, design, and messaging to execute the organization's marketing strategy and support customer engagement.

Keighley Jones is a data and business intelligence analyst with over three years of experience developing Power BI dashboards and KPI frameworks for commercial organizations. Previously serving as Business Performance Manager at Planet Mark, Jones designed dashboards for senior leadership, built DAX measures, consolidated multi-system data, and supported board-level reporting. Currently a Technical Sales Coordinator at LOMA Systems, Jones applies analytical expertise to reporting processes and data integration, with proficiency in Power BI, SQL, Excel, and CRM platforms.

Luke Handley is an AI consultant at The FSE Group who specializes in generative AI adoption, automation, and strategy implementation. He supports organizations with AI strategy initiatives, governance design, and workflow optimization, with prior experience developing digital maturity assessment frameworks for nonprofits and deploying AI-powered solutions including chatbots and computer vision applications. His technical background encompasses Python, deep learning, LLM-based systems, and API integration.

Mario Berti is a Non-Executive Director at FSE Group and Consultant at Triple Point Investment Management. He has served as an Executive and Non-Executive Director across multiple companies and previously held the role of CEO at Octopus Property, a £1.0bn property business. A qualified Chartered Accountant, he has investment experience across numerous businesses spanning multiple sectors.

Managing director and executive director of ET Capital who leads its venture index investing approach focused on Cambridge and Oxford science start-ups.

Patrick Burke is a Business Development Partnership Manager at The FSE Group, where he originates and delivers debt financing between £100,000 and £2 million to Scottish small and medium-sized enterprises through the Investment Fund for Scotland. With over 24 years of banking and lending experience at institutions including RBS, Lloyds, and CYBG, he manages the full lifecycle of investments from origination through credit approval, legal completion, and portfolio oversight. He represents the fund across Scotland to brokers, intermediaries, and public sector stakeholders.

Peter Wroe is Managing Director and Chief Financial Officer at Eliquo Hydrok, holding a chartered management accountant qualification. His experience spans PLC and SME leadership roles across water, engineering, technology, infrastructure, and other sectors, with expertise in financial oversight, M&A, corporate governance, and strategic planning. He serves in non-executive and trustee capacities, including Chair of Audit Committee roles, and maintains an extensive business network across the South West and UK.

Sam Bagnall is a Non Executive Director at Wave Community Bank with experience in business transformation, governance, and risk management. His background includes work with distressed organizations across regulated environments, with expertise in strategic planning, cultural change management, stakeholder engagement, and corporate compliance.

Vicky Newbould is a Team Leader at The FSE Group, a financial services organization that provides lending to small and medium-sized enterprises. She has experience in portfolio management, risk management, and lending within the financial services industry, and holds the Certificate in Retail Banking Conduct of Business.