Katkin

KatKin is a London-based fresh cat food and pet health company that produces gently cooked, frozen meals made from human-quality meat and sells them direct to consumers via an online subscription. Recipes are formulated by a Board-Certified Veterinary Nutritionist to be complete and balanced, contain no grains, fillers or preservatives, and are portioned so that one pouch covers a cat's daily calorie and nutritional needs. Named recipes include Cluck (chicken), Mooo (beef), Gobble (turkey and chicken), Baaa (lamb), Splash (whitefish, salmon and turkey liver), Oink and Quack, with published composition, calorie and analytical constituent data for each.

The company describes itself as the creator of the fresh cat food category in the UK and Europe, positioning fresh-cooked food against wet, dry and raw alternatives. Beyond food, it has stated plans for adjacent cat products including tofu-based and health-indicating litters, worming and flea treatments, and longer-term smart tech, toys and insurance. It also offers treats and litter alongside its core meal plans, and runs a customer support operation ("Cat Experts") reachable seven days a week, plus a blog, The Scratching Post, covering veterinary and nutrition topics.

Manufacturing is carried out in-house at production sites in London and Suffolk, where most of its staff of over 150 people are based. The business reports having delivered more than 100 million fresh meals since founding and accounting for around 2% of the UK cat food market.

Founding story

According to the company, KatKin began when siblings Brett and Nikki O'Farrell questioned what they were feeding their own cats, Molly, Kiki and Columbus, and were dissatisfied with what they found in mainstream cat food, leading them to assemble a team to build a fresh-cooked alternative.

Business model

KatKin sells fresh, frozen cat food direct to consumers on a subscription basis. Customers enter details about their cat and receive a personalised meal plan and price, with boxes of portioned pouches delivered to the door; subscriptions can be updated, paused or cancelled at any time. The company operates a vertically integrated model spanning in-house production and scientific research, and has begun adding a retail channel through specialist pet stores.

Recurring revenue from subscription meal plans priced per cat according to a personalised portioning algorithm, plus sales of treats, litter and other cat products, and emerging wholesale/retail distribution.

Traction

The company reported around 80,000 cats fed in the UK and roughly doubling in size and customer base every six months as of its 2022 Series A announcement. By December 2025 it reported more than 100 million fresh meals delivered, about 2% of the UK cat food market and over 150 employees. Its website cites a 4.6/5 Trustpilot rating from 13,786 reviews and customer-reported health improvements, including 95% of cat parents seeing their cat's health improve and, per the Series A release, more than 90% reporting real-life improvements such as greater playfulness (62%) and coat condition (65%).

Latest developments

In December 2025 KatKin announced $50m in Series C equity and debt funding to expand in the UK, extend its product ranges, grow through specialist pet retailers and direct-to-consumer, enter new markets and accelerate product innovation and its vertically integrated production and research model. It also reported a retail partnership with Jollyes, over 100 million fresh meals delivered and roughly 2% share of the UK cat food market.