ToothFairy

Toothfairy operates a digital dental service that connects patients with licensed dentists through a mobile app and secure digital platform, positioning itself as an on-demand alternative to in-clinic access. Core patient offerings include virtual dental exams, chat and video consultations, same-day emergency dentist appointments for issues such as toothache, broken teeth, lost crowns, abscesses and swollen gums, and digitally delivered prescriptions issued by verified dentists. The company describes its service as health-regulated.

Alongside urgent and diagnostic care, Toothfairy sells cosmetic and preventive treatments delivered under dentist prescription and supervision, including clear aligners for teeth straightening with 24/7 dental supervision, custom-tray teeth whitening described as enamel-safe, and a toothbrush product listed as coming soon. Treatment journeys typically begin with a one-to-one consultation or free consult followed by dentist assessment. The platform also includes "Ora", an AI assistant the company says is trained by dentists to provide tailored recommendations and help users identify issues such as tooth decay, gum infection, alignment problems, surface staining and plaque build-up before they become chronic. A members area provides plan management, treatment tracking, dentist finder tools, referral options and member discounts.

A separate business line offers workplace dental benefits to employers and insurers, marketed as workforce-wide cover intended to improve oral health and wellbeing and reduce sickness absence and time away from work. The business proposition is supported by demos, case studies and downloadable resources, with group and per-employee plan structures referenced.

Business model

Toothfairy provides dental consultations and treatments directly to consumers via its app, and separately licenses or sells its service as an employee dental benefit to businesses, insurers and HR buyers through group and per-employee plans.

Revenue is generated from paid dental treatments and consultations (emergency consults, virtual exams, prescriptions, clear aligners, whitening) and from membership plans, plus business and insurer contracts for employee dental cover.

Traction

The company reports a 4.8 out of 5 Trustpilot rating, publishes patient testimonials, references press coverage, and cites inclusion in the Sifted (Financial Times) Top 100 companies in Europe for 2026.

Latest developments

The company promotes its selection for the Sifted (Financial Times) Top 100 companies in Europe 2026, the Ora AI dental assistant, and a toothbrush product listed as coming soon.