Rite Ventures
Venture capitalStockholm · Series A–Growth · 11 people tracked
Investment thesis
Rite Ventures invests in potential category leaders across software and commerce, supporting early-stage Nordic growth companies from Sweden and Finland on their path to long-term market leadership. In commerce, it partners with B2C and B2B retailers, brands and ecosystem players that have distinctive product propositions, leveraging technology, AI and data to strengthen offerings and enable scalability. In software and tech infrastructure, it draws on experience across horizontal and vertical software, software compounders, hosting, payments, ERP systems, data providers and AI platforms. Rite emphasizes an active partnership role, a proven value-creation process and a strong network to help entrepreneurs realize their companies' full potential.
Source: firm website, verified Aug 3, 2026.
Team · 11 people
from the firm's website & public directories
What they invest in
from 20 of 22 portfolio companiesE-commerce ×10Consumer ×9SaaS ×8Direct to Consumer ×6Retail Tech ×4Marketing Tech ×3Enterprise Software ×2Fintech ×2
HQs:Finland×8Sweden×3United Kingdom×1
Investments · 22 tracked
founders shown can be your intro path
1080 Motion builds motorized resistance training equipment—including sprint, cable, squat, and Quantum systems—that provide resisted and overspeed training plus performance data for strength, power, and velocity work.
HardwareSports TechWellness & Fitness
Custobar provides a customer data and marketing platform for retail and e-commerce businesses, including an email marketing tool with a drag-and-drop email editor for creating and sending campaigns.
Marketing TechRetail TechSaaS
Co-investorsSuperhero Capital
Frank Dandy is an online retailer selling underwear and apparel for women and men, offering direct-to-consumer sales with delivery across Europe.
ConsumerDirect to ConsumerE-commerce
Lemonsoft develops an ERP system that combines CRM, financial management, payroll and HR, project management, inventory, logistics, production control, and reporting/BI into one platform.
Cloud ComputingEnterprise SoftwareSaaS
Modular Finance builds SaaS products enriched with proprietary ownership and shareholder data for investor relations, PR, banking, and finance professionals.
Data & InfrastructureFintechSaaSLondon, GB
A market-leading provider of cloud services, IT infrastructure and network services to small and medium-sized companies in the Finnish market.
Puhdistamo sells dietary supplements, protein powders, natural energy drinks, kombucha, and snack bars direct to consumers through its online store.
Direct to ConsumerE-commerceWellness & Fitness
Sportfiskeprylar (Söder Sportfiske) is a Swedish sport fishing retailer selling rods, reels, lines, lures, and fishing apparel through an online store and a physical shop in Stockholm.
ConsumerE-commerceRetail TechStockholm, SE
Takomo Golf sells golf clubs, including award-winning irons, direct to consumers.
Direct to ConsumerE-commerceSports Tech
Tekve is a cybersecurity partner that designs and implements risk-based security, offering security architecture, compliance management (via its Gover GRC platform), and 24/7 security monitoring (SOC) using tools like Microsoft Sentinel and EDR.
CybersecurityGovTechSaaS
Valtteri Kinnunen(CEO (Toimitusjohtaja))Petter Kauppi(CTO (Teknologiajohtaja))
Verkkokauppa.com is an online retailer selling consumer electronics and home appliances, including TVs and refrigeration equipment, offering free delivery on selected products.
ConsumerE-commerceRetail Tech
WP SEO AI provides an AI-powered SEO and generative engine optimization (GEO) service built as a WordPress plugin, combining automated content research, generation, publishing, and performance tracking with human SEO specialists.
AI & Machine LearningMarketing TechSaaS
Portfolio news
latest coverage across their companiesVerkkokauppa · investing.com · Feb 12, 2026
Frequently asked questions
- How many investments has Rite Ventures made?
- Rite Ventures has 21 tracked investments.
- What stage does Rite Ventures invest at?
- Rite Ventures invests at the Series A, Series B, Growth stages.
- What sectors does Rite Ventures focus on?
- Rite Ventures focuses on AI & Machine Learning, B2B Marketplaces, Cloud Computing, Consumer, Data & Infrastructure, E-commerce, Enterprise Software, Fintech, SaaS.
- Where is Rite Ventures located?
- Rite Ventures is headquartered in Stockholm, SE.
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