Rite Ventures
Venture capitalStockholm · Series A–Growth · 11 people tracked
Find your way into Rite Ventures
858 people in our graph share verified history with the Rite Ventures team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Rite Ventures invests in potential category leaders across software and commerce, supporting early-stage Nordic growth companies from Sweden and Finland on their path to long-term market leadership. In commerce, it partners with B2C and B2B retailers, brands and ecosystem players that have distinctive product propositions, leveraging technology, AI and data to strengthen offerings and enable scalability. In software and tech infrastructure, it draws on experience across horizontal and vertical software, software compounders, hosting, payments, ERP systems, data providers and AI platforms. Rite emphasizes an active partnership role, a proven value-creation process and a strong network to help entrepreneurs realize their companies' full potential.
Source: firm website, verified Aug 3, 2026.
Team · 11 people
from the firm's website & public directories
What they invest in
from 23 of 24 portfolio companiesConsumer ×11E-commerce ×11SaaS ×9Direct to Consumer ×6Retail Tech ×5Hardware ×4Enterprise Software ×3Fintech ×3
HQs:Finland×10Sweden×8United Kingdom×2United States×1
Investments · 24 tracked
founders shown can be your intro path
Modular Finance builds software for investor relations and finance teams, covering news distribution, insider management, shareholder data analysis, and IR websites, backed by proprietary financial and shareholder data.
Data & InfrastructureFintechSaaSLondon, GB
Modular Finance builds software platforms and data services for investor relations and capital markets professionals.
Data & InfrastructureEnterprise SoftwareFintechSaaSLondon, GB
Måns Flodberg(Co-founder)inPetter Hedborg(Co-founder)in
Co-investorsSprints Capital
1080 Squat is a belt squat training machine that combines motorized resistance with real-time performance data, generating up to 350 kg of resistance and metrics like velocity, force, and power on each rep.
HardwareIoTRoboticsSports TechWellness & Fitness
Rolf Öhman(Co-founder)Ole Olsen(Co-founder)Christoffer Bergkvist(Co-founder & CTO)inAnna-Carin Månsson(Executive Chairman)inPer Nohlert(CEO)inPeter Holmertz(President, 1080 Motion Inc.)in
Custobar provides a customer data and marketing platform for retail and ecommerce businesses, including an email marketing editor for creating and sending email campaigns.
Marketing TechRetail TechSaaS
Juha Törönen(CTO & Founder)inTatu Kuivalahti(Co-founder, Executive Advisor & Board Member)inLaura Ek(CEO)in
Custobar offers a marketing automation platform with email marketing capabilities, including an advanced email editor for creating and managing customer campaigns.
Marketing TechRetail TechSaaS
Co-investorsSuperhero Capital
Frank Dandy is an online retailer selling underwear and apparel for women and men, offering direct-to-consumer sales with delivery across Europe.
ConsumerDirect to ConsumerE-commerceStockholm, SE
Gronska offers pre-seeded crop trays for automated indoor growing cabinets that operate without pesticides.
AgTechClimate TechFoodTech
Co-investorsGLD Invest AB
Lemonsoft develops an ERP system that combines CRM, financial management, payroll and HR, project management, inventory, logistics, production control, and reporting/BI into one platform.
Cloud ComputingEnterprise SoftwareSaaS
LEONÍ is a womenswear brand that combines couture precision with Nordic craftsmanship, creating garments designed for everyday wear.
ConsumerStockholm, SE
Nathalie Schuterman(Founder)Filippa Fuxe(Founder)
Puhdistamo sells dietary supplements, including Tripla Kalsium, a vegan calcium supplement combining three forms of calcium (calcium carbonate, malate, and bisglycinate) to support bone, teeth, and muscle function.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Sportfiskeprylar (Söder Sportfiske) is a Swedish sport fishing retailer selling rods, reels, lines, lures, and fishing apparel through an online store and a physical shop in Stockholm.
ConsumerE-commerceRetail TechStockholm, SE
Takomo is a golf brand that designs and sells golf equipment — including iron sets, wedges, woods, driving irons, drivers, and apparel — directly to consumers at prices below traditional country-club gear.
Direct to ConsumerE-commerceSports Tech
Seb(Founder)
Tekve is a cybersecurity partner that designs and implements risk-based security, offering security architecture, compliance management (via its Gover GRC platform), and 24/7 security monitoring (SOC) using tools like Microsoft Sentinel and EDR.
CybersecurityGovTechSaaS
Valtteri Kinnunen(CEO (Toimitusjohtaja))Petter Kauppi(CTO (Teknologiajohtaja))
Verkkokauppa.com is an online retailer selling consumer electronics and home appliances, including TVs and refrigeration equipment, offering free delivery on selected products.
ConsumerE-commerceRetail Tech
WP SEO AI offers an AI-powered article writing feature that generates SEO-optimized blog posts, landing pages, and knowledge base content from user-defined content ideas and outlines.
AI & Machine LearningMarketing TechSaaSHelsinki, FI
MikaelHendrikPontus
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Nebula
Portfolio news
latest coverage across their companiesVerkkokauppa · investing.com · Feb 12, 2026
Frequently asked questions
- How many investments has Rite Ventures made?
- Rite Ventures has 24 tracked investments.
- What stage does Rite Ventures invest at?
- Rite Ventures invests at the Series A, Series B, Growth stages.
- What sectors does Rite Ventures focus on?
- Rite Ventures focuses on AI & Machine Learning, B2B Marketplaces, Cloud Computing, Consumer, Data & Infrastructure, E-commerce, Enterprise Software, Fintech, SaaS.
- Where is Rite Ventures located?
- Rite Ventures is headquartered in Stockholm, SE.
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