Fundraising FoxRite Ventures
Venture capitalStockholm · Series A–Growth · 14 people tracked
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Investment thesis
Rite Ventures backs potential category leaders in software and commerce across the Nordics, focusing on Sweden and Finland. It works with B2C and B2B commerce players—retailers, brands, and ecosystem participants—leveraging technology, AI, and data to enhance offerings and enable scalable growth. In software it draws on deep experience across horizontal and vertical companies, including software compounders, hosting, payments, ERP, data providers, and AI platforms. Investing its own funds keeps it independent, and it typically takes minority stakes to align incentives with founders. As an active partner with a proven value-creation process, it emphasizes sustainable, ethically sound growth and avoids quick flips, heavy debt, and financial engineering.
Source: firm website, verified Sep 27, 2026.
Team · 14 people
from the firm's website & public directories
What they invest in
from 28 of 45 portfolio companiesConsumer ×15E-commerce ×14SaaS ×8Direct to Consumer ×6Retail Tech ×6Enterprise Software ×5Hardware ×4Wellness & Fitness ×3
HQs:Finland×11Sweden×11United States×2United Kingdom×1
Investments · 45 tracked
founders shown can be your intro path
Modular Finance builds software platforms and data services for investor relations and capital markets professionals.
Data & InfrastructureEnterprise SoftwareFintechSaaSLondon, GB
Måns Flodberg(Co-founder)inPetter Hedborg(Co-founder)in
Co-investorsSprints Capital
1080 Squat is a belt squat training machine that combines motorized resistance with real-time performance data, generating up to 350 kg of resistance and metrics like velocity, force, and power on each rep.
HardwareIoTRoboticsSports TechWellness & Fitness
Rolf Öhman(Co-founder)Ole Olsen(Co-founder)Christoffer Bergkvist(Co-founder & CTO)inAnna-Carin Månsson(Executive Chairman)inPer Nohlert(CEO)inPeter Holmertz(President, 1080 Motion Inc.)in
Swedish smart technology and software company helping seniors live safer, more independent lives; distributed to shareholders in 2023.
Custobar provides a customer data and marketing platform for retail and ecommerce businesses, including an email marketing editor for creating and sending email campaigns.
Marketing TechRetail TechSaaS
Juha Törönen(CTO & Founder)inTatu Kuivalahti(Co-founder, Executive Advisor & Board Member)inLaura Ek(CEO)in
Co-investorsSuperhero Capital
Frank Dandy is an online retailer selling underwear and apparel for women and men, offering direct-to-consumer sales with delivery across Europe.
ConsumerDirect to ConsumerE-commerceStockholm, SE
G5 Games is a platform offering free-to-play casual games — including match-3, hidden object, mahjong, and puzzle titles — playable across browsers, mobile, and desktop app stores.
ConsumerGaming
Gronska offers pre-seeded crop trays for automated indoor growing cabinets that operate without pesticides.
AgTechClimate TechFoodTech
Co-investorsGLD Invest AB
Finago (formerly Heeros) provides software solutions for small and medium-sized businesses, including PSA (Professional Services Automation), HR management, payroll, and financial accounting tools.
Enterprise SoftwareHR TechSaaSHelsinki, FI
Co-investorsInvesdorViking Growth
Lemonsoft develops an ERP system that combines CRM, financial management, payroll and HR, project management, inventory, logistics, production control, and reporting/BI into one platform.
Cloud ComputingEnterprise SoftwareSaaS
LEONÍ is a womenswear brand that combines couture precision with Nordic craftsmanship, creating garments designed for everyday wear.
ConsumerStockholm, SE
Nathalie Schuterman(Founder)Filippa Fuxe(Founder)
Mathem is an online grocery retailer offering food and household products for home delivery to consumers in Sweden.
ConsumerE-commerceFoodTech
Co-investorsAggregate MediaCNISalica InvestmentsSoftBank Vision Fund
Norm Ai builds AI agents that automate legal and compliance tasks for large institutions, along with a verification layer for AI agents and an affiliated AI-native law firm.
AI & Machine LearningEnterprise SoftwareLegalTechNew York, US
John Nay(Founder)inMike Schmidtberger(Chairman and Partner, Norm Law)in
Co-investorsBain Capital VenturesCoatue ManagementCraft VenturesKhosla VenturesBain CapitalBlackstone+11 more
Paradox Interactive develops and publishes strategy and management games for PC and consoles, operating through several studios and reaching several million monthly active players.
GamingMedia & Entertainment
Puhdistamo sells dietary supplements, including Tripla Kalsium, a vegan calcium supplement combining three forms of calcium (calcium carbonate, malate, and bisglycinate) to support bone, teeth, and muscle function.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Sportamore is an online retailer selling sportswear, shoes, and sporting goods from brands such as FILA, Adidas, and Isbjörn of Sweden, offering free shipping and returns.
ConsumerE-commerceRetail Tech
Sportfiskeprylar (Söder Sportfiske) is a Swedish sport fishing retailer selling rods, reels, lines, lures, and fishing apparel through an online store and a physical shop in Stockholm.
ConsumerE-commerceRetail TechStockholm, SE
Takomo is a golf brand that designs and sells golf equipment — including iron sets, wedges, woods, driving irons, drivers, and apparel — directly to consumers at prices below traditional country-club gear.
Direct to ConsumerE-commerceSports Tech
Seb(Founder)
Tekve is a cybersecurity partner that designs and implements risk-based security, offering security architecture, compliance management (via its Gover GRC platform), and 24/7 security monitoring (SOC) using tools like Microsoft Sentinel and EDR.
CybersecurityGovTechSaaS
Valtteri Kinnunen(CEO (Toimitusjohtaja))Petter Kauppi(CTO (Teknologiajohtaja))
Verkkokauppa.com is an online retailer selling consumer electronics and home appliances, including TVs and refrigeration equipment, offering free delivery on selected products.
ConsumerE-commerceRetail Tech
Samuli Seppälä(Founder)
Vitvaruexperten is a Swedish online retailer of home appliances, selling ovens, refrigerators, dishwashers, washers and dryers, and other household and personal-care products, plus professional-grade appliances for kitchens and laundries.
ConsumerE-commerceRetail TechStockholm, SE
WP SEO AI offers an AI-powered article writing feature that generates SEO-optimized blog posts, landing pages, and knowledge base content from user-defined content ideas and outlines.
AI & Machine LearningMarketing TechSaaSHelsinki, FI
MikaelHendrikPontus
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
20NINEBaestyleDGCDIBSDoroDuellKLIKKINebulaNyheter 24Nyheter24-GruppenOmni PartnersOrange SkySkincitySoder SportfiskeSöder SportfiskeUnibet
Portfolio news
latest coverage across their companies
Norm Ai · fintech.global · Jul 8, 2026
Verkkokauppa · investing.com · Feb 12, 2026
Careium · careium.com · May 8, 2025
Frequently asked questions
- How many investments has Rite Ventures made?
- Rite Ventures has 45 tracked investments.
- What stage does Rite Ventures invest at?
- Rite Ventures invests at the Series A, Growth stages.
- What sectors does Rite Ventures focus on?
- Rite Ventures focuses on AI & Machine Learning, B2B Marketplaces, Cloud Computing, Consumer, Cybersecurity, Data & Infrastructure, Direct to Consumer, E-commerce, Enterprise Software, Fintech, Gaming, Healthtech, Marketplaces, Media & Entertainment, SaaS, Sports Tech, Wellness & Fitness.
- Where is Rite Ventures located?
- Rite Ventures is headquartered in Stockholm, SE.
- Who does Rite Ventures co-invest with?
- Rite Ventures most often shares deals with Bain Capital Ventures, Coatue Management, Craft Ventures, among 18 tracked co-investors.
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