Valyuu

Valyuu operates a circular commerce platform for pre-owned consumer electronics, including smartphones, tablets and other devices. The platform connects consumers directly with other consumers, positioning itself as a matching platform rather than a reseller chain, with the stated aim of removing intermediaries from the resale process. Sellers can list used devices without handling photography, data deletion or price negotiation themselves, while buyers receive assurances about device condition.

Every device listed is validated using software and tested for functionality, and receives a "product passport" documenting its condition with unique photographs and access to test reports. Valyuu only accepts devices that have not been repaired; when a device requires a new screen, battery or other repair, it is routed to a refurbishment partner instead. Valyuu also assumes the warranty on products sold through the platform.

The company has also been described as offering recommerce services to brands, including trade-in programmes and full-stack recommerce solutions intended to let businesses meet consumer demand for circular practices.

Founding story

The founders worked at T-Mobile for several years as students and observed how many phones and tablets consumers left unused in closets before buying new devices. The idea took shape while they were buying and selling iPhones through various channels; according to co-founder Ferhat Topuz, the operation literally began on the dining table of a partner's mother, then moved into a room in a garage, followed by a small office in Gorinchem and later a central location in Rotterdam. In 2021, before raising any funding, the team took part in Startup Roulette at the Upstream festival, building a network through Up!Rotterdam that led to later investment.

Business model

Valyuu runs a consumer-to-consumer marketplace for used electronics in which it handles testing, condition documentation and warranty, allowing buyers and sellers to transact without additional intermediaries. It has additionally been positioned as a provider of trade-in and recommerce infrastructure for brands.

Traction

Investor Slingshot Ventures stated that Valyuu had shown its proposition matches consumer needs, providing a basis for its growth plans. A third-party directory lists the company in the 11-20 employee range.

Latest developments

In 2023 Valyuu announced a €2.4M round led by Rubio Impact Ventures and Slingshot Ventures, with Techstars, Golden Egg Check Capital and angel investors participating. Proceeds were earmarked for platform development, new product features, catalogue expansion, pricing and matching technology, Benelux brand awareness and international expansion.