Daisy

Market position

The company describes itself as the first national brand unifying a fragmented custom-integration market, which it sized at approximately $29 billion served by about 20,000 integrators, citing manufacturer and distributor interviews, a CEDIA survey of integrators and internal pipeline data. In June 2024 it said it was operating at a $20 million run rate and on track to become a top 10 player in the market within months, expecting profitability within two years.

Daisy emphasizes a national brand and standardized support layer over locally operated integration branches, proactive and recurring service (free assessments, quarterly check-ups, on-demand support, 24/7 call center) rather than one-off installation, and investment in front-line staff including benefits, training, career paths and equity for company-owned employees.

Technology

Daisy integrates third-party smart home and building technology — control systems, multi-room and surround audio, home theater and video, streaming integration, motorized shades, smart lighting, climate control, robotics, surveillance and alarm systems, and Wi-Fi networking — controlled via mobile apps, touchscreens and voice assistants. Internally it has built a branch support center and an operating tech stack, along with recruiting, retention, marketing and sales support platforms.

Go-to-market

Daisy grows primarily by acquiring and converting existing custom integration companies into branded branches and by selling franchises, then supports demand with free consultations, local branch marketing, trade-partner relationships with builders, architects and designers, and a national brand identity across markets.

Homeowners and small business owners, including owners of large residences (for example a 7,500-square-foot coastal estate and a 4,500-square-foot new build in Orange County, California), as well as commercial workplaces, government/education and rental properties. Daisy also works with builders, architects, designers and other trade partners.

Geography

United States, headquartered in Costa Mesa, California. As of March 2025 the company reported leading market positions in California and Florida with additional locations in Connecticut, Colorado, Virginia and Arizona. Branch and general-manager listings cover markets including Orange County, Silicon Valley, Northern California/San Francisco, Morgan Hill, Palm Desert, Boulder, Denver, Central Mountains, Scottsdale and North Phoenix, Katy (Texas), North Jersey, Northern Virginia, Fairfield County, Portsmouth, Kalamazoo, South Charlotte, and Florida markets including Ocala, Orlando, Sarasota, South Florida and the Florida Atlantic Coast. Expansion has also been announced into Louisville (Kentucky), Miami Beach, Wayzata (Minnesota) and Nashville.

History

Daisy launched in 2024 and announced franchising availability that year, converting Brilliant AV (established 2005) in Southern California into its flagship Orange County operation and Digital Homes in the Tampa Bay area, while acquiring integration companies serving Connecticut, Northern California and South Florida. It raised an $11 million Series A in June 2024, bringing total funding to $13.3 million, and stated plans to reach at least 16 markets that year with nationwide coverage targeted for 2025. In March 2025 it announced a $15 million Series C, bringing total funding to $35 million, alongside its 10th acquisition and seventh franchise location. Subsequent announcements covered new franchise locations in Miami Beach, Wayzata (Minnesota) and Nashville, and a first location in Louisville, Kentucky.