Birchbox
New York, US · Delaware corporation · 7 known investors
Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items. The company operates a direct-to-consumer subscription model centered on personalized product selection and inclusivity.
Founders & leadership
KB
KATIA BEAUCHAMPFounder
MM
MICHAEL MUTONEExecutive
Board
MS
MARK SHULMANBoard director
JP
JESSE PUJJIBoard director
CH
CLAIRE HOUGHBoard director
Investors · 7
Reported raises · per SEC filings
Form D private placements$13.8M disclosed across 2 rounds · 2020–2021
▶$3.5MraisedApr 2021 · 1 investors · RetailingRule 506(b)
▶$3.5MraisedApr 2021 · 1 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- MICHAEL MUTONEExecutive Officer
- MARK SHULMANDirector
- KATIA BEAUCHAMPExecutive Officer, Director
- JESSE PUJJIDirector
- CLAIRE HOUGHDirector
- Offering amount
- $6M
- Amount sold
- $3.5M
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10.3MraisedMay 2020 · 1 investors · RetailingRule 506(b)
▶$10.3MraisedMay 2020 · 1 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Katia BeauchampExecutive Officer, Director
- Michael MutoneExecutive Officer
- Claire HoughDirector
- Jesse PujjiDirector
- Mark ShulmanDirector
- Offering amount
- $15M
- Amount sold
- $10.3M
- First sale
- Apr 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlapAllure1546 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Gq1527 shared keywordsGQ is a men's lifestyle and culture publication covering style, grooming, watches, wellness, sports, and entertainment. It produces editorial features, celebrity profiles, and a print magazine available by subscription.
Ulta Salon Cosmetics Fragrance1284 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Menshealth1276 shared keywordsMen's Health is a media publication producing editorial content on fitness, health, nutrition, and wellness aimed at a male audience, covering topics such as workouts, weight loss, and medical trends. It also offers a daily email newsletter with workouts, weight loss advice, and meal plans.
Refinery291104 shared keywordsRefinery29 is a digital media publication producing lifestyle content for a primarily female audience, covering topics such as fashion, shopping, wellness, and horoscopes.
Ipsy1007 shared keywordsIPSY is a subscription-based beauty membership that delivers monthly boxes of curated cosmetics and beauty products to consumers. It operates a community-driven, personalized beauty discovery service for individual beauty enthusiasts.
Elle891 shared keywordsELLE is an online women's magazine publishing articles on fashion, beauty, celebrity news, culture, and lifestyle. It offers editorial content, shopping guides, and a newsletter for readers interested in style and culture.
Dermstore856 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.
Companies competing with Birchbox for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Birchbox do?
- Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items. The company operates a direct-to-consumer subscription model centered on personalized product selection and inclusivity.
- Who founded Birchbox?
- Birchbox was founded by KATIA BEAUCHAMP.
- Who are Birchbox's investors?
- Birchbox's investors include Elizabeth Street Ventures, Glynn Capital Management, Grace Beauty Capital, Lerer Hippeau, Red Swan Ventures, Slow Ventures, Bullish.
- How much funding has Birchbox raised?
- Birchbox has disclosed $13.8M raised across 2 rounds.
- Where is Birchbox headquartered?
- Birchbox is headquartered in New York, US.