What does Birchbox do?

Birchbox is a monthly beauty subscription service that lets members choose sample and full-size beauty products.

Who founded Birchbox?

Birchbox was founded by KATIA BEAUCHAMP.

Who are Birchbox's investors?

Birchbox's investors include Elizabeth Street Ventures, Glynn Capital Management, Grace Beauty Capital, Lerer Hippeau, Red Swan Ventures, Slow Ventures, Bullish.

How much funding has Birchbox raised?

Birchbox has disclosed $13.8M raised across 2 rounds.

Where is Birchbox headquartered?

Birchbox is headquartered in New York, US.

Birchbox

New York, US · Delaware corporation · 7 known investors

Find your way into Birchbox

Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items. The company operates a direct-to-consumer subscription model centered on personalized product selection and inclusivity.

Also known as Birchbox

Consumer Direct to Consumer E-commerce Wellness & Fitness

Founders & leadership

KATIA BEAUCHAMPFounder

MICHAEL MUTONEinExecutive

Board

MARK SHULMANBoard director

JESSE PUJJIBoard director

CLAIRE HOUGHBoard director

Investors · 7

Elizabeth Street VenturesNew York · $500K – $750K

Glynn Capital ManagementMenlo Park

Grace Beauty CapitalEdison

Lerer HippeauNew York · $500K – $2M

Red Swan VenturesNew York · $500K – $1M

Slow VenturesSan Francisco · $50K – $1M

BullishreportedNew York · $500K – $3M

Reported raises · per SEC filings

Form D private placements

$13.8M disclosed across 2 rounds · 2020–2021

▶$3.5MraisedApr 2021 · 1 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

MICHAEL MUTONEExecutive Officer
MARK SHULMANDirector
KATIA BEAUCHAMPExecutive Officer, Director
JESSE PUJJIDirector
CLAIRE HOUGHDirector

Offering amount: $6M
Amount sold: $3.5M
First sale: Apr 2021
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$10.3MraisedMay 2020 · 1 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Katia BeauchampExecutive Officer, Director
Michael MutoneExecutive Officer
Claire HoughDirector
Jesse PujjiDirector
Mark ShulmanDirector

Offering amount: $15M
Amount sold: $10.3M
First sale: Apr 2020
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Birchbox operates a consumer beauty subscription service delivered as a monthly box. New members complete a short questionnaire about their skin, hair and style preferences, which is used to match them with suitable products. Members can then select the specific items they want for each shipment or allow Birchbox to assemble a box on their behalf.

Product assortment spans sample, travel-size and full-size formats, drawn from both established beauty brands and newer entrants. Alongside the recurring box, Birchbox runs an online shop where members can purchase products they have discovered and liked. The company positions the offering around product discovery and member-level choice, contrasting it with beauty boxes that send identical assortments to all subscribers or restrict selection.

Business model

Direct-to-consumer monthly subscription for a box of beauty products, complemented by an e-commerce shop where members can buy featured products.

▸Full profile — market position, technology, go-to-market

Market position

Birchbox emphasizes member control over box contents: subscribers can choose each product, and across sample, travel-size and full-size options, rather than receiving a uniform, pre-set assortment.

Technology

An onboarding questionnaire captures each member's beauty goals and skin, hair and style attributes, which drives product matching and the option of an automatically assembled personalized box.

Go-to-market

Online self-service sign-up through the company's website, with a stepwise onboarding flow, member testimonials and a curated shop supporting conversion and repeat purchasing.

Individual consumers seeking to discover and try beauty, skin, hair and grooming products, including both sample and full-size formats.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Competitors · 8

by search overlap

Allure1546 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.

Gq1527 shared keywordsGQ is a global men's fashion and lifestyle media brand that publishes award-winning journalism, photography, and cultural commentary across print, digital, video, and social platforms. The publication serves culturally curious, globally aware consumers interested in fashion, style, grooming, wellness, and culture across 21 markets and six continents.

Ulta Salon Cosmetics Fragrance1284 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.

Menshealth1276 shared keywordsMen's Health is a media publication producing editorial content on fitness, health, nutrition, and wellness aimed at a male audience, covering topics such as workouts, weight loss, and medical trends. It also offers a daily email newsletter with workouts, weight loss advice, and meal plans.

Refinery 291104 shared keywordsRefinery29 is a digital media publication producing lifestyle content for a primarily female audience, covering topics such as fashion, shopping, wellness, and horoscopes.

Ipsy1007 shared keywordsIPSY is a subscription-based beauty membership that delivers monthly boxes of curated cosmetics and beauty products to consumers. It operates a community-driven, personalized beauty discovery service for individual beauty enthusiasts.

Elle891 shared keywordsHearst Magazines operates a portfolio of fashion, lifestyle, food, home, health, and wellness media brands. The company offers advertising solutions across digital, social, video, print, OTT, and experiential platforms.

Dermstore856 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.

Companies competing with Birchbox for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure

BirchboxDelaware

In the news

Birchbox, a Pioneer in Subscription Beauty Sales, Scales Backwsj.com · Jun 2016

Samwer Glossybox funding sucess will anger Birchboxtechcrunch.com · Dec 2012

▸Research sources · 1

primary sources listed

Birchboxbirchbox.com · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Birchbox do?: Birchbox is a monthly beauty subscription service that lets members choose sample and full-size beauty products.
Who founded Birchbox?: Birchbox was founded by KATIA BEAUCHAMP.
Who are Birchbox's investors?: Birchbox's investors include Elizabeth Street Ventures, Glynn Capital Management, Grace Beauty Capital, Lerer Hippeau, Red Swan Ventures, Slow Ventures, Bullish.
How much funding has Birchbox raised?: Birchbox has disclosed $13.8M raised across 2 rounds.
Where is Birchbox headquartered?: Birchbox is headquartered in New York, US.