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Birchbox
New York, US · Delaware corporation · 9 known investors
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Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items. The company operates a direct-to-consumer subscription model centered on personalized product selection and inclusivity.
Also known as Birchbox
Founders & leadership
Board
Investors · 9
How we know: Bullish's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: Glynn Capital Management's portfolio page · Not right? Tell us
How we know: Lerer Hippeau's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us
How we know: Slow Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$13.8M disclosed across 2 rounds · 2020–2021
▶$3.5MraisedApr 2021 · 1 investors · RetailingRule 506(b)
- MICHAEL MUTONEExecutive Officer
- MARK SHULMANDirector
- KATIA BEAUCHAMPExecutive Officer, Director
- JESSE PUJJIDirector
- CLAIRE HOUGHDirector
- Offering amount
- $6M
- Amount sold
- $3.5M
- First sale
- Apr 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10.3MraisedMay 2020 · 1 investors · RetailingRule 506(b)
- Katia BeauchampExecutive Officer, Director
- Michael MutoneExecutive Officer
- Claire HoughDirector
- Jesse PujjiDirector
- Mark ShulmanDirector
- Offering amount
- $15M
- Amount sold
- $10.3M
- First sale
- Apr 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Birchbox operates a consumer beauty subscription service delivered as a monthly box. New members complete a short questionnaire about their skin, hair and style preferences, which is used to match them with suitable products. Members can then select the specific items they want for each shipment or allow Birchbox to assemble a box on their behalf.
Product assortment spans sample, travel-size and full-size formats, drawn from both established beauty brands and newer entrants. Alongside the recurring box, Birchbox runs an online shop where members can purchase products they have discovered and liked. The company positions the offering around product discovery and member-level choice, contrasting it with beauty boxes that send identical assortments to all subscribers or restrict selection.
Business model
Direct-to-consumer monthly subscription for a box of beauty products, complemented by an e-commerce shop where members can buy featured products.
▸Full profile — market position, technology, go-to-market
Market position
Birchbox emphasizes member control over box contents: subscribers can choose each product, and across sample, travel-size and full-size options, rather than receiving a uniform, pre-set assortment.
Technology
An onboarding questionnaire captures each member's beauty goals and skin, hair and style attributes, which drives product matching and the option of an automatically assembled personalized box.
Go-to-market
Online self-service sign-up through the company's website, with a stepwise onboarding flow, member testimonials and a curated shop supporting conversion and repeat purchasing.
Individual consumers seeking to discover and try beauty, skin, hair and grooming products, including both sample and full-size formats.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Related companies · 9
Companies working in the same space as Birchbox.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Birchboxbirchbox.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Birchbox do?
- Birchbox is a monthly beauty subscription service that lets members choose sample and full-size beauty products.
- Who founded Birchbox?
- Birchbox was founded by KATIA BEAUCHAMP.
- Who are Birchbox's investors?
- Birchbox's investors include Bullish, Elizabeth Street Ventures, Glynn Capital Management, Grace Beauty Capital, Lerer Hippeau, Red Swan Ventures, Slow Ventures, Viking Global and 1 more.
- How much funding has Birchbox raised?
- Birchbox has disclosed $13.8M raised across 2 rounds.
- Where is Birchbox headquartered?
- Birchbox is headquartered in New York, US.