Casper

Casper is a sleep products company that designs, engineers and tests mattresses intended to address specific sleep needs, alongside a broader assortment of pillows, bedding, furniture and accessories. Its mattress range is organized into three tiers: foam models (marketed as The One and Cloud One), hybrid foam-and-spring models (Dream, Snow, and Dream with a QuickCool cover), and higher-support "Max" models (Dream Max, Snow Max, and Dream Max with QuickCool cover), with published starting prices of $699, $1,130 and $1,900 respectively. The company also merchandises bundles that pair mattresses with foundations, mattress protectors, sheet sets, duvet covers and pillows, including a cooling-focused Snow product family.

Purchases are supported by a set of standardized consumer guarantees: a 100-night risk-free trial that begins on delivery and includes a 30-night adjustment period, free courier-managed returns, and a 10-year limited warranty covering manufacturing defects (five years on clearance items). Mattresses ship free to the customer's door via UPS, with paid in-home and white-glove delivery available at checkout and additional fees for Alaska and Hawaii. Consumer financing is offered through Affirm, with terms of three to 24 months and rates as low as 0% APR subject to eligibility, and through Katapult as a lease-to-own option requiring no credit.

The website guides shoppers with short mattress and pillow quizzes, a store locator for physical locations, and site-wide promotional discounting. Casper cites more than 110,000 five-star reviews, states that nine out of ten customers report improved sleep quality and that four out of five would recommend the brand, and references coverage of its products by Consumer Reports and CNET.

Business model

Casper sells sleep products directly to consumers through its e-commerce site and physical store locations, using bundles and site-wide promotions to raise order value and third-party financing partners (Affirm, Katapult) to spread customer payments over time.

Revenue comes from product sales of mattresses, bundles, pillows, bedding, furniture and accessories, with paid upgrades such as in-home and white-glove delivery, sold at published prices net of promotional discounts.

Traction

Casper reports more than 110,000 five-star reviews, states that nine out of ten customers report improved sleep quality and four out of five would recommend the brand, and maintains a multi-category product line spanning mattresses, bedding, furniture and accessories sold online and through retail stores.

Latest developments

Casper is marketing a refreshed foam mattress line, with the Cloud One described as an upgrade to its most popular mattress and CNET noting that the Casper One is a significant departure from the earlier Casper Original in firmness and feel; cooling QuickCool cover variants of the Dream and Dream Max are also offered.