Pure Ventures
Venture capitalOakland · Pre-Seed–Series A · 6 people tracked
Investment thesis
Pure Ventures invests in early-stage companies while emphasizing the personal growth and wellbeing of founders. Through its founder support program, Heartwood Collective, the firm helps entrepreneurs address people-related challenges and grow into effective leaders as their companies scale — an approach it describes as 'Building Without Burnout.' The firm seeks to evolve the traditional investor/founder relationship, combining capital with hands-on support. Its partners bring backgrounds in entrepreneurship, operations, and finance, with particular expertise in consumer and CPG/food and beverage sectors.
Source: firm website, verified Aug 3, 2026.
Team · 6 people
from the firm's website & public directories
What they invest in
from 16 of 31 portfolio companiesConsumer ×10Direct to Consumer ×5FoodTech ×4AgTech ×3Hardware ×3Wellness & Fitness ×3AI & Machine Learning ×2Cleantech ×2
HQs:United States×8
Who they back
founder profiles across 8 portfolio companiesFounding team size:solo founder×72 founders×1
Accelerator rootsportfolio companies that came through a program
Investments · 31 tracked
founders shown can be your intro pathBy year:2025 · 12019 · 12015 · 13 dated
Space tugs in orbit enabling rapid, cost-effective last-mile services.
Denver, US
Co-investorsMatchstick VenturesTechstarsUrania VenturesCantos VenturesDolby Family VenturesStout Street Capital
Better-for-you, better-for-planet wet wipes.
Biom makes plastic-free cleaning and personal-care wipes—including disinfecting, flushable, all-purpose, body, hand sanitizing, and baby wipes—using 100% plant-based fibers, along with refillable dispensers and shippable refills to reduce plastic waste.
Circular EconomyConsumerDirect to Consumer
Co-investorsBehind Genius VenturesCapital A PartnersSuperAngel.Fund
Social-impact company helping kids discover career passions.
White-label producer of plant-based meats serving top US grocers.
Juna offers a weight loss program that includes medication and supporting ingredients, marketing results based on customer weight loss outcomes.
ConsumerDigital HealthWellness & Fitness
JuneShine produces ready-to-drink alcoholic beverages made with real fruit and simple, low-sugar ingredients.
ConsumerDirect to ConsumerFoodTech
Co-investorsAMBERSTONEAssembled BrandsInvestBevMana Ventures
Lunasonde develops aerial georadiotomography (aGRT) technology that uses low-frequency radar to create 3D compositional images of the subsurface from aircraft, helicopters, drones, and balloons.
AgTechCleantechClimate TechDeep TechEnergyCortaro, US
Jeremiah Pate(Executive Officer, Director, Promoter)HILLARY PATE(Executive Officer)
Co-investorsActuate VenturesBantam GroupDrive CapitalKluz VenturesTechstarsLockheed Martin Ventures+1 more
MUD\WTR produces a functional tea-based beverage containing mushrooms, spices, and adaptogens designed as an alternative to coffee for sustained alertness and overall wellness.
ConsumerFoodTechWellness & FitnessVenice, US
Shane Heath(Founder & CEO)
Co-investorsAble PartnersCostella KirschFlucas VenturesMelitas Ventures LlcPROOFSelva Ventures+1 more
Oats Overnight makes ready-to-mix, spoon-free overnight oats in customizable flavor bundles, using whole grains and protein sources like whey and pea protein.
ConsumerDirect to ConsumerFoodTechTempe, US
Brian Tate(Executive Officer, Director)
BoardManpreet Singh(Director)Mark Leavitt(Director)Dave Ritterbush(Director)
Co-investorsAntiCostella KirschSonoma Brands CapitalTouch CapitalWatchfire VenturesEnlightened Hospitality Investments
Optivolt designs intelligent home solar systems that optimize energy generation in real time, claiming up to 50% more usable energy than traditional systems.
CleantechEnergyIoT
Rohit Kalyanpur(Founder)in
Co-investorsStreamlined Ventures
Proto develops holographic display hardware and software that turn physical or existing digital displays into interactive AI agents.
AI & Machine LearningDeep TechHardware
Rosy Soil makes carbon-negative, eco-friendly soil blends for gardening.
AgTechClimate TechConsumerDirect to ConsumerChicago, US
Chad(Founder)
Co-investorsAP VenturesDraper AssociatesGATHER VENTURESPath VenturesRodeo Partners
Plant-based egg substitute that scrambles and bakes like real egg.
Starday is an AI-enabled innovation partner for food and beverage companies, helping teams prioritize, develop, and launch new products through expert guidance, defined processes, and internal technology.
AI & Machine LearningConsumerFoodTech
Lily Burtis(Founder)in
Co-investorsAZ Venture Capital Inc.City LightEqual VenturesHannah Grey VenturesVU Venture PartnersSlow Ventures
Steric develops proprietary electromagnetic field technology that enhances wine and spirits production in seconds without altering the product's character, serving both craft and large-scale producers seeking simplified operations and reduced costs.
Advanced ManufacturingAgTechCulver City, US
Bill(Founder)Steve(Founder)Britney(Founder)Kevin(Founder)William Fay(Executive Officer, Director)
BoardDieter Gable(Director)
Co-investorsSelva VenturesSpacecadet Ventures
Telly builds a television platform designed as a central hub for home entertainment, information, fitness, and social connection.
AdTechConsumerHardwareMedia & EntertainmentSan Francisco, US
Ilya Pozin(Founder)inMohammad Al Adham(Executive Officer, Director)
BoardCameron Lester(Director)Nasser Al-Sabah(Director)Mohammed El Saadi(Director)
Co-investorsEverybody VenturesFourward VenturesGreat Oaks Venture CapitalHawke VenturesLightShed VenturesMech Ventures+3 more
Designer of functional electric scooters.
Unagi sells electric scooters, including refurbished Model One units, and offers a scooter membership subscription program as an alternative to ownership or ride-sharing.
ConsumerDirect to ConsumerHardwareMobility & Transportation
Co-investorsStructural CapitalThe Perkins FundMenlo Ventures
Consumer-friendly porta-potties that upcycle human waste.
Webacy provides risk intelligence for crypto assets, wallets, and transactions, offering products to screen tokens (KYA), wallets (KYW), and transactions (KYT).
Crypto & Web3CybersecurityFintech
Co-investorsBrainstorm Ventures
Z Biotic develops genetically engineered probiotics designed to improve daily health and wellbeing.
BiotechConsumerHealthtechWellness & FitnessSan Francisco, US
Stephen Lamb(Founder)inZack Abbott(CEO)
Co-investorsAble PartnersBabel VenturesChampion Hill VenturesFundamental VenturesGoat Rodeo CapitalHyperguap+6 more
Portfolio news
latest coverage across their companiesRosy Soil · hgtv.com · Jun 8, 2026
Telly · arstechnica.com · Jan 23, 2026
Atomos Space · castleplacement.com · May 6, 2025
Starday · foodbusinessnews.net · Apr 15, 2025
Frequently asked questions
- How many investments has Pure Ventures made?
- Pure Ventures has 31 tracked investments, including 1 dated in the last 24 months.
- What stage does Pure Ventures invest at?
- Pure Ventures invests at the Pre-Seed, Seed, Series A stages.
- What is Pure Ventures's typical check size?
- Pure Ventures typically writes checks of $500K – $1M.
- What sectors does Pure Ventures focus on?
- Pure Ventures focuses on Cleantech, Consumer, Crypto & Web3, Deep Tech, FoodTech, Retail Tech, SaaS, Space Tech.
- Where is Pure Ventures located?
- Pure Ventures is headquartered in Oakland, US.
- Who does Pure Ventures co-invest with?
- Pure Ventures most often shares deals with Selva Ventures, Able Partners, Costella Kirsch, among 56 tracked co-investors.
Media · Podcasts & interviews
featuring the teamThe Untold Story of VC Success | Howie Diamond — Pure Ventures
VC Unfiltered Podcast · Howie Diamond
A Focus On Founder Mental Health & Wellness Helped Him Raise A VC Fund: Howie Diamond, Pure Ventures
Foundersuite: Fundraising For Startups · Howie Diamond
Howie Diamond of Pure Ventures: How to Work Smarter
DrinksWithAVC · Howie Diamond
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