How many investments has Pure Ventures made?

Pure Ventures has 31 tracked investments, including 1 dated in the last 24 months.

What stage does Pure Ventures invest at?

Pure Ventures invests at the Pre-Seed, Seed stages.

What is Pure Ventures's typical check size?

Pure Ventures typically writes checks of $500K – $1M.

Where is Pure Ventures located?

Pure Ventures is headquartered in Oakland, US.

Who does Pure Ventures co-invest with?

Pure Ventures most often shares deals with Gaingels, Selva Ventures, Techstars, among 74 tracked co-investors.

Pure Ventures

Venture capital

Oakland · Pre-Seed–Seed · 6 people tracked

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Investment thesis

Pure Ventures invests in early-stage companies while emphasizing the personal growth and wellbeing of founders. Through its founder support program, Heartwood Collective, the firm helps entrepreneurs address people-related challenges and grow into effective leaders as their companies scale — an approach it describes as 'Building Without Burnout.' The firm seeks to evolve the traditional investor/founder relationship, combining capital with hands-on support. Its partners bring backgrounds in entrepreneurship, operations, and finance, with particular expertise in consumer and CPG/food and beverage sectors.

Invests inCleantech Consumer Crypto & Web3 Deep Tech FoodTech Retail Tech SaaS Space Tech Oakland United States

Source: firm website, verified Aug 3, 2026.

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Stage

Pre-Seed–Seed

Check

$500K – $1M

Oakland, California, US

Instruments

Equity

Founded

2021

Tracked investments

Team · 6 people

from the firm's website & public directories

Douglas Abrams· General Partner

Douglas brings 25 years of investing and operational experience, having held senior roles at Credit Suisse First Boston, Axiom Capital, and Galliam Capital. He has an MBA from Columbia and sits on the boards of several CPG and food companies.

Kari Sulenes· Head of Platform, Co-Founder, Heartwood Collective

Kari holds a doctorate in clinical psychology and organizational behavior and has 10 years of experience in program development. She created the Heartwood Collective program in 2018 and has worked with hundreds of founders.

Howie Diamond· Managing Director / General Partner· West Palm Beach, Florida, United Statesin 𝕏

Howie has co-founded and managed three investment funds, including Alpha Bridge Ventures and Ranch Ventures, and brings over 14 years of entrepreneurship, investing, and operational experience with about a decade of working closely with startups.

howie@pureventuresvc.com

Jake Chapman· Venture Partner

Jake has over a decade in the VC ecosystem as an attorney, two-time founder, corporate executive, head of a corporate VC firm, and founder/managing director of Gelt VC, plus co-founder of Alpha Bridge Ventures.

Alicia Zeng· Director of Operations

Alicia has 10 years of strategic and operational experience focused on consumer brands. She was the second employee at YC-backed L. Fem Care and previously worked as a PM at Google and a McKinsey consultant.

alicia@pureventuresvc.com

Lisa Sulenes· Director of Human Experience, Heartwood Collective

Lisa is an integrative health coach and coach matchmaker with over 7 years in holistic wellbeing, supporting the emotional, physical, and leadership growth of startup leaders.

What they invest in

from 18 of 31 portfolio companies

Consumer ×11Direct to Consumer ×6FoodTech ×5Hardware ×4Wellness & Fitness ×4AgTech ×3AI & Machine Learning ×3Cleantech ×2

HQs:United States×11

Who they back

founder profiles across 12 portfolio companies

75%

solo founders

9 of 12 mapped founding teams

Founding team size:solo founder×93 founders×14+ founders×2

Accelerator rootsportfolio companies that came through a program

Techstars ×3

Investments · 31 tracked

founders shown can be your intro path

By year:2025 · 1 2023 · 1 2019 · 1 2015 · 14 dated

Atomos Spaceatomosspace.com in

Denver, US

Co-investorsMatchstick Ventures Techstars Urania Ventures Cantos Ventures Dolby Family Ventures Stout Street Capital +1 more

Biom Wellnessgetbiom.co

Biom makes plastic-free cleaning and personal-care wipes—including disinfecting, flushable, all-purpose, body, hand sanitizing, and baby wipes—using 100% plant-based fibers, along with refillable dispensers and shippable refills to reduce plastic waste.

Circular EconomyConsumerDirect to Consumer

Co-investorsBehind Genius Ventures Capital A Partners Picks and Shovels (Picks & Shovels)SuperAngel.Fund

Find Your Grindfindyourgrind.com in 𝕏

Find Your Grind is a platform for career education and self-discovery that helps students explore personalized career paths and earn workforce-aligned credentials.

Creator EconomyEdTechFuture of Work

Nick Gross(CEO & Founder)in

Co-investorsEcho Investment Capital

Heyjunaheyjuna.com

Juna offers a weight loss program that includes medication and supporting ingredients, marketing results based on customer weight loss outcomes.

ConsumerDigital HealthWellness & Fitness

HIFI Labshifilabs.co 𝕏

HIFI Labs presents itself as an innovation and artist lab, with a team page, job board, and newsletter.

Joe Barham(Founder)in

Co-investorsDAO Jones

Juneshinejuneshine.com in 𝕏

Juneshine produces hard kombucha beverages sold through retail, restaurant, and bar channels.

ConsumerDirect to ConsumerFoodTechWellness & FitnessSan Diego, US

Greg Serrao(Co-founder & CEO)

Co-investorsAMBERSTONE Assembled Brands InvestBev Mana Ventures Ehukai Investments

Lunasondelunasonde.com in 𝕏Jun 2019

Lunasonde develops aerial georadiotomography (aGRT) technology that uses low-frequency radar to create 3D compositional images of the subsurface from aircraft, helicopters, drones, and balloons.

AgTechCleantechClimate TechDeep TechEnergyCortaro, US

Jeremiah Pate(Executive Officer, Director, Promoter)inHILLARY PATE(Executive Officer)

Co-investorsActuate Ventures Bantam Group Drive Capital Kluz Ventures Techstars Thomas James +2 more

MUD\WTRmudwtr.com in 𝕏

MUD\WTR produces a functional tea-based beverage containing mushrooms, spices, and adaptogens designed as an alternative to coffee for sustained alertness and overall wellness.

ConsumerFoodTechWellness & FitnessVenice, US

Shane Heath(Founder & CEO)in

Co-investorsAble Partners Alumni Ventures BFG Partners Collaborative Fund Costella Kirsch Flucas Ventures +6 more

Oats Overnightoatsovernight.comMar 2023 · $20M

Oats Overnight makes ready-to-mix, spoon-free overnight oats in customizable flavor bundles, using whole grains and protein sources like whey and pea protein.

ConsumerDirect to ConsumerFoodTechTempe, US

Brian Tate(Executive Officer, Director)in

BoardManpreet Singh(Director)Mark Leavitt(Director)inDave Ritterbush(Director)

Co-investorsAnti BFG Partners Costella Kirsch Innova Capital Partners, LLC Sonoma Brands Capital Touch Capital +6 more

Optivolt Labsoptivolt.com in 𝕏

Optivolt designs intelligent home solar systems that optimize energy generation in real time, claiming up to 50% more usable energy than traditional systems.

CleantechEnergyHardwareIoTRoboticsBurlingame, US

Rohit Kalyanpur(Founder)in

Co-investorsCity Light Streamlined Ventures Techstars Matrix

Portlportlhologram.com 𝕏

Proto develops holographic display hardware and software that turn physical or existing digital displays into interactive AI agents.

AI & Machine LearningDeep TechHardware

Co-investorsA-Force Ventures

Rosy Soilrosysoil.com in

Rosy Soil makes carbon-negative, eco-friendly soil blends for gardening.

AgTechClimate TechConsumerDirect to ConsumerChicago, US

Chad(Founder)

Co-investorsAlumni Ventures AP Ventures Draper Associates GATHER VENTURES Path Ventures Rodeo Partners

Stardaystardayfoods.com

Starday is an AI-enabled innovation partner for food and beverage companies, helping teams prioritize, develop, and launch new products through expert guidance, defined processes, and internal technology.

AI & Machine LearningConsumerFoodTech

Lily Burtis(Founder)in

Co-investorsAZ Venture Capital Inc.City Light Equal Ventures Great Oaks Venture Capital Hannah Grey Ventures Revolution +3 more

Steric Systemsstericsystems.com inSep 2025

Steric develops proprietary electromagnetic field technology that enhances wine and spirits production in seconds without altering the product's character, serving both craft and large-scale producers seeking simplified operations and reduced costs.

Advanced ManufacturingAgTechCulver City, US

Bill(Founder)Steve(Founder)Britney(Founder)Kevin(Founder)William Fay(Executive Officer, Director)in

BoardDieter Gable(Director)

Surely Premier Non-Alcoholic Winesdrinksurely.com

Surely produces non-alcoholic wines made through fermentation and alcohol removal, including a sparkling rosé, sold direct to consumers.

ConsumerDirect to ConsumerFoodTech

Co-investorsA-Force Ventures Selva Ventures Spacecadet Ventures

Sweet Securitysweet.security in 𝕏

Sweet Security is a runtime security platform that detects and blocks threats as they happen across cloud workloads and AI agents, using a Learning Loop™ that continuously evolves defenses against zero-day threats.

AI & Machine LearningCloud ComputingCrypto & Web3CybersecurityGamingSports Tech

Orel Ben Ishay(Founder)in Tom Mizzone(Founder)inDror Kashti(Founder)Eyal Fisher(Founder)Orel Ben-Ishay(Founder)

Co-investorsEvolution Equity Partners Glilot Capital Partners LIP Ventures Boutique Inner Loop Capital Key1 Capital Munich Re Ventures +1 more

Tellytelly.com 𝕏May 2015

Telly builds a television platform designed as a central hub for home entertainment, information, fitness, and social connection.

AdTechConsumerHardwareMedia & EntertainmentSan Francisco, US

Ilya Pozin(Founder)inMohammad Al Adham(Executive Officer, Director)

BoardCameron Lester(Director)Nasser Al-Sabah(Director)Mohammed El Saadi(Director)

Co-investorsEverybody Ventures Fourward Ventures Great Oaks Venture Capital Hawke Ventures LightShed Ventures Mech Ventures +7 more

Unagiscootersunagiscooters.com in 𝕏

Unagi sells electric scooters, including refurbished Model One units, and offers a scooter membership subscription program as an alternative to ownership or ride-sharing.

ConsumerDirect to ConsumerHardwareMobility & Transportation

Co-investorsStructural Capital The Perkins Fund Menlo Ventures

Webacywebacy.co in 𝕏

Webacy provides risk intelligence for crypto assets, wallets, and transactions, offering products to screen tokens (KYA), wallets (KYW), and transactions (KYT).

Crypto & Web3CybersecurityFintech

Co-investorsBrainstorm Ventures DG Daiwa Ventures gmjp GSR MIRAISE Mozilla Ventures +2 more

ZBioticszbiotics.com in 𝕏Seed

Z Biotic develops genetically engineered probiotics designed to improve daily health and wellbeing.

BiotechConsumerHealthtechWellness & FitnessSan Francisco, US

Stephen Lamb(Founder)inZack Abbott(CEO)Zachary Abbott(Founder)inLouise Qi(Chief of Staff)Melissa Hines(Director of People Ops)Geneva Alewine(Recruiting Coordinator)

Co-investorsAble Partners Babel Ventures Champion Hill Ventures FJ Labs Fundamental Ventures Goat Rodeo Capital +18 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

AtomosBiomGreat American Plant CompanyGreatamericanplantcoJunaProtoSimply EgglessSurelyTrysimplyegglessUnagiWasted

Portfolio news

latest coverage across their companies

Find Your Grind Raises $5M in Series A Funding

Find Your Grind · finsmes.com · Dec 4, 2025

Sweet Security Raises $75M Series B and Unveils the First Unified Runtime CNAPP for Cloud and AI Security

Sweet Security · finance.yahoo.com · Nov 12, 2025

Starday Raises $11M in Series A Funding

Starday · finsmes.com · Apr 8, 2025

Frequently asked questions

How many investments has Pure Ventures made?: Pure Ventures has 31 tracked investments, including 1 dated in the last 24 months.
What stage does Pure Ventures invest at?: Pure Ventures invests at the Pre-Seed, Seed stages.
What is Pure Ventures's typical check size?: Pure Ventures typically writes checks of $500K – $1M.
What sectors does Pure Ventures focus on?: Pure Ventures focuses on Cleantech, Consumer, Crypto & Web3, Deep Tech, FoodTech, Retail Tech, SaaS, Space Tech.
Where is Pure Ventures located?: Pure Ventures is headquartered in Oakland, US.
Who does Pure Ventures co-invest with?: Pure Ventures most often shares deals with Gaingels, Selva Ventures, Techstars, among 74 tracked co-investors.

Media · Podcasts & interviews

featuring the team

The Untold Story of VC Success | Howie Diamond — Pure Ventures

VC Unfiltered Podcast · Howie Diamond

A Focus On Founder Mental Health & Wellness Helped Him Raise A VC Fund: Howie Diamond, Pure Ventures

Foundersuite: Fundraising For Startups · Howie Diamond

Howie Diamond of Pure Ventures: How to Work Smarter

DrinksWithAVC · Howie Diamond

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