Pure Ventures
Venture capitalOakland · Pre-Seed–Series A · 9 people tracked
Investment thesis
Pure Ventures invests in early-stage companies while emphasizing the personal growth and wellbeing of founders. Through its founder support program, Heartwood Collective, the firm helps entrepreneurs address people-related challenges and grow into effective leaders as their companies scale — an approach it describes as 'Building Without Burnout.' The firm seeks to evolve the traditional investor/founder relationship, combining capital with hands-on support. Its partners bring backgrounds in entrepreneurship, operations, and finance, with particular expertise in consumer and CPG/food and beverage sectors.
Source: firm website, verified Aug 3, 2026.
Team · 9 people
from the firm's website & public directoriesWhat they invest in
from 12 of 33 portfolio companiesConsumer ×7Wellness & Fitness ×3Cleantech ×2Crypto & Web3 ×2Deep Tech ×2Direct to Consumer ×2Energy ×2FoodTech ×2
HQs:United States×7
Investments · 33 tracked
founders shown can be your intro pathBy year:2025 · 12019 · 12015 · 13 dated
Space tugs in orbit enabling rapid, cost-effective last-mile services.
Denver, US
Better-for-you, better-for-planet wet wipes.
Biom makes plastic-free cleaning and personal-care wipes—including disinfecting, flushable, all-purpose, body, hand sanitizing, and baby wipes—using 100% plant-based fibers, along with refillable dispensers and shippable refills to reduce plastic waste.
Circular EconomyConsumerDirect to Consumer
Social-impact company helping kids discover career passions.
White-label producer of plant-based meats serving top US grocers.
Juna offers a weight loss program that includes medication and supporting ingredients, marketing results based on customer weight loss outcomes.
ConsumerDigital HealthWellness & Fitness
Lunasonde develops aerial georadiotomography (aGRT) technology that uses low-frequency radar to create 3D compositional images of the subsurface from aircraft, helicopters, drones, and balloons.
AgTechCleantechClimate TechDeep TechEnergyCortaro, US
Jeremiah Pate(Executive Officer, Director, Promoter)HILLARY PATE(Executive Officer)
Oats Overnight makes ready-to-mix, spoon-free overnight oats in customizable flavor bundles, using whole grains and protein sources like whey and pea protein.
ConsumerDirect to ConsumerFoodTechTempe, US
Brian Tate(Executive Officer, Director)
BoardManpreet Singh(Director)Mark Leavitt(Director)Dave Ritterbush(Director)
Proto develops holographic display hardware and software that turn physical or existing digital displays into interactive AI agents.
AI & Machine LearningDeep TechHardware
Plant-based egg substitute that scrambles and bakes like real egg.
Modern CPG retail platform for identifying opportunities and building food brands.
Culver City, US
William Fay(Executive Officer, Director)
BoardDieter Gable(Director)Steven Goldstein(Director)Eric Bergerson(Director)
Non-alcoholic wine made from real California grapes.
Telly builds a television platform designed as a central hub for home entertainment, information, fitness, and social connection.
AdTechConsumerHardwareMedia & EntertainmentSan Francisco, US
Cameron Lester(Director)Nasser Al-Sabah(Director)Mohammed El Saadi(Director)Mohammad Al Adham(Executive Officer, Director)
Designer of functional electric scooters.
Unagi offers electric scooters available through a monthly membership model, providing an alternative to traditional scooter ownership or ride-sharing services in urban mobility.
ConsumerMobility & Transportation
Consumer-friendly porta-potties that upcycle human waste.
Webacy provides risk intelligence for crypto assets, wallets, and transactions, offering products to screen tokens (KYA), wallets (KYW), and transactions (KYT).
Crypto & Web3CybersecurityFintech
Z Biotic develops genetically engineered probiotics designed to improve daily health and wellbeing.
BiotechConsumerHealthtechWellness & FitnessSan Francisco, US
Stephen Lamb(Founder)inZack Abbott(CEO)
Portfolio news
latest coverage across their companiesTelly · arstechnica.com · Jan 23, 2026
Frequently asked questions
- What stage does Pure Ventures invest at?
- Pure Ventures invests at the Pre-Seed, Seed, Series A stages.
- What is Pure Ventures's typical check size?
- Pure Ventures typically writes checks of $500K – $1M.
- What sectors does Pure Ventures focus on?
- Pure Ventures focuses on Cleantech, Consumer, Crypto & Web3, Deep Tech, FoodTech, Retail Tech, SaaS, Space Tech.
- Where is Pure Ventures located?
- Pure Ventures is headquartered in Oakland, US.
Media · Podcasts & interviews
featuring the teamThe Untold Story of VC Success | Howie Diamond — Pure Ventures
VC Unfiltered Podcast · Howie Diamond
A Focus On Founder Mental Health & Wellness Helped Him Raise A VC Fund: Howie Diamond, Pure Ventures
Foundersuite: Fundraising For Startups · Howie Diamond
Howie Diamond of Pure Ventures: How to Work Smarter
DrinksWithAVC · Howie Diamond
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