Confido
YC S21New York City, US · Founded 2020 · Washington corporation · 65 employees · Hiring · 14 known investors
Confido provides AI-powered automation for cash application, deduction management, and dispute resolution on a single platform, designed specifically for accounting teams at consumer packaged goods (CPG) brands.
Also known as OutFit
AI & Machine LearningEnterprise SoftwareFintechSaaSB2BAnalyticsAIUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (S21)
Confido was founded in 2020 by Kara Holinski, Justin Hunter, Trevor Hanus, and Emery Wager.
KH
Kara HolinskiinCo-founder · CTOKara Holinski was an Associate Product Manager at Schmidt Futures and studied engineering at MIT.
JH
Justin HunterinFounderJustin Hunter previously worked as a Senior Corporate Strategy Associate at Capital One and studied sociology at Harvard, where he also played football.
TH
Trevor HanusCo-founder
EW
Emery WagerCo-founder
SW
Stephanie WatanabeNamed on SEC filing
AH
AJ HanusNamed on SEC filing
Board
Investors · 14
Barrel VenturesEvanston
Together FundBangalore · $1M – $10M
Watchfire VenturesMontecito
Y CombinatorSan Francisco · $500K
Blume VenturesreportedMumbai · $650K – $36M
Breakwater Venturesreported · 2 sourcesSeattle
Context Venturesreported · 3 sourcesAuburnvia Tim Hsia · board
DeVCreportedBengaluru · $50K – $500K
FootworkreportedSan Francisco · $1M – $15M
LegalTechreportedFort Lauderdale
MedMountain Venturesreported · 2 sourcesSalt Lake City · $500K – $5M
Momentum CapitalreportedNewark
The Fintech FundreportedNew York · $150K – $200K
Vicus VenturesreportedNew York
Reported raises · per SEC filings
Form D private placements$6M disclosed across 2 of 3 rounds · 2024–2025
▶$4.5MraisedDec 2025 · 10 investors · OtherRule 506(b)
▶$4.5MraisedDec 2025 · 10 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Wayne WagerDirector
- Tim HsiaDirector
- Dante La RuffaDirector
- Emery WagerExecutive Officer, Director
- Stephanie WatanabeExecutive Officer
- Trevor HanusExecutive Officer, Director
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- First sale
- Nov 2025
- Incorporated
- Corporation, Washington, 2023
- Federal exemptions
- 06b
▶$1.5MraisedJul 2024 · 7 investors · OtherRule 506(b)
▶$1.5MraisedJul 2024 · 7 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Tim HsiaDirector
- Stephanie WatanabeExecutive Officer
- AJ HanusExecutive Officer
- Tammi KrollDirector
- Trevor HanusExecutive Officer, Director
- Emery WagerExecutive Officer, Director
- Wayne WagerDirector
- Offering amount
- $1.8M
- Amount sold
- $1.5M
- First sale
- Jun 2024
- Incorporated
- Corporation, Washington, 2023
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Confido went on to found or lead other companies.
Competitors · 4
by search overlapVIVIDLY20 shared keywordsVividly provides trade promotion management and trade deduction software for consumer brands, helping optimize spend strategy, forecast volume, and recover disputed deductions through AI-powered analytics and reconciliation.
Nielseniq13 shared keywordsNIQ provides consumer intelligence and market data analytics powered by AI, serving CPG manufacturers, retailers, and technology companies across 90+ countries. The platform processes trillions of data records weekly to deliver insights on consumer behavior, product performance, and market trends.
SPS Commerce13 shared keywords
Highradius11 shared keywordsHighRadius provides software for order-to-cash and treasury finance operations, including credit, collections, deductions, cash application, and invoicing and payments automation. It serves large enterprises and Fortune 1000 companies looking to improve financial performance metrics such as Days Sales Outstanding.
Companies competing with Confido for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Confido do?
- Confido provides AI-powered automation for cash application, deduction management, and dispute resolution on a single platform, designed specifically for accounting teams at consumer packaged goods (CPG) brands.
- Who founded Confido?
- Confido was founded by Kara Holinski, Justin Hunter, Trevor Hanus, Emery Wager in 2020.
- Who are Confido's investors?
- Confido's investors include Barrel Ventures, Together Fund, Watchfire Ventures, Y Combinator, Blume Ventures, Breakwater Ventures, Context Ventures, DeVC and 6 more.
- How much funding has Confido raised?
- Confido has disclosed $6M raised across 2 of its 3 known rounds.
- Where is Confido headquartered?
- Confido is headquartered in New York City, US.