Confido was founded by Kara Holinski, Justin Hunter, Trevor Hanus, Emery Wager in 2020.

Who are Confido's investors?

Confido's investors include Barrel Ventures, Footwork, Ringbolt Capital, Together Fund, Watchfire Ventures, Y Combinator, BFG Partners, Blume Ventures and 12 more.

How much funding has Confido raised?

Confido has disclosed $61M raised across 3 of its 4 known rounds.

Where is Confido headquartered?

Confido is headquartered in New York City, US.

Confido

YC S21

New York City, US · Founded 2020 · Washington corporation · 65 employees · Hiring · 20 known investors

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Confido provides AI-powered automation for cash application, deduction management, and dispute resolution on a single platform, designed specifically for accounting teams at consumer packaged goods (CPG) brands.

Also known as OutFit Technologies, Inc. · OutFit

AI & Machine Learning Enterprise Software Fintech SaaS B2B Analytics AIUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (S21)

Confido was founded in 2020 by Kara Holinski, Justin Hunter, Trevor Hanus, and Emery Wager.

Kara Holinski Co-founder · CTOKara Holinski was an Associate Product Manager at Schmidt Futures and studied engineering at MIT.

Justin Hunter FounderJustin Hunter previously worked as a Senior Corporate Strategy Associate at Capital One and studied sociology at Harvard, where he also played football.

Trevor Hanus Co-founderTrevor Hanus is a full-stack engineer with expertise in JavaScript who co-founded Confido, an AI-powered platform for cash application and deduction management used by accounting teams at consumer packaged goods companies.

Emery WagerCo-founder

Stephanie WatanabeNamed on SEC filing

AJ HanusNamed on SEC filing

Keegan MylesRecruiter

Sarah FrauenChief of Staff

Connor SmithSenior Technical Recruiter

Annie ZhuSenior Vice President Finance

Board

Tim Hsia Board directorFounder at Context Ventures

Tammi KrollBoard director

Investors · 20

Barrel Ventureslisted by Barrel VenturesEvanston

How we know: Barrel Ventures's portfolio page · thesaasnews.com · Y Combinator's founder network · Not right? Tell us

Footworklisted by FootworkSan Francisco · $1M – $15M

How we know: Footwork's portfolio page · confidotech.com · open dataset · 5k.vc investor directory · Y Combinator's founder network · Not right? Tell us

Ringbolt Capitallisted by Ringbolt CapitalWashington

How we know: Ringbolt Capital's portfolio page · Not right? Tell us

Together Fundlisted by Together FundBangalore · $1M – $10M

How we know: Together Fund's portfolio page · funding news · press coverage · Not right? Tell us

Watchfire Ventureslisted by Watchfire VenturesMontecito

How we know: confidotech.com · Y Combinator's founder network · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · thesaasnews.com · open dataset · 5k.vc investor directory · Not right? Tell us

BFG PartnersreportedBoulder · $1M

How we know: Y Combinator's founder network · Not right? Tell us

Blume VenturesreportedMumbai · $50K – $300K

How we know: press coverage · Not right? Tell us

Breakwater VenturesreportedSeattle

How we know: funding news · press coverage · Not right? Tell us

Context VenturesreportedAuburnvia Tim Hsia · board

How we know: board seat on SEC Form D · funding news · press coverage · Not right? Tell us

DeVCreportedBengaluru · $50K – $500K

How we know: press coverage · Not right? Tell us

Insight PartnersreportedNew York · $120M – $350M

How we know: clairezau.substack.com · thesaasnews.com · Not right? Tell us

LegalTechreportedFort Lauderdale

How we know: press coverage · Not right? Tell us

Liquid VenturesreportedSan Francisco · $250K – $5M

How we know: Y Combinator's founder network · Not right? Tell us

MedMountain VenturesreportedSalt Lake City · $500K – $5M

How we know: funding news · press coverage · Not right? Tell us

Momentum CapitalreportedNewark

How we know: funding news · Not right? Tell us

Sandwith Ventures, LLCreported

How we know: Y Combinator's founder network · Not right? Tell us

The Fintech FundreportedNew York · $150K – $200K

How we know: the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

Trenches CapitalreportedLewes

How we know: thesaasnews.com · Not right? Tell us

Vicus VenturesreportedNew York

How we know: press coverage · Not right? Tell us

Funding

SEC filings, press & company announcements

$61M disclosed across 3 of 4 rounds · 2024–2026

$55MSeries BSep 2026 · 2 sources
Insight Partners (lead), Barrel Ventures, Footwork, Trenches Capital, Watchfire, Y Combinator
Source ↗

▶$4.5MraisedDec 2025 · 10 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Wayne WagerDirector
Tim HsiaDirector
Dante La RuffaDirector
Emery WagerExecutive Officer, Director
Stephanie WatanabeExecutive Officer
Trevor HanusExecutive Officer, Director

Offering amount: $4.5M
Amount sold: $4.5M
First sale: Nov 2025
Incorporated: Corporation, Washington, 2023
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$1.5MraisedJul 2024 · 7 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Tim HsiaDirector
Stephanie WatanabeExecutive Officer
AJ HanusExecutive Officer
Tammi KrollDirector
Trevor HanusExecutive Officer, Director
Emery WagerExecutive Officer, Director
Wayne WagerDirector

Offering amount: $1.8M
Amount sold: $1.5M
First sale: Jun 2024
Incorporated: Corporation, Washington, 2023
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

5 people who came through Confido went on to found or lead other companies.

Mike SmithSeries A Lead, Board MemberFounded Footwork Nikhil Basu TrivediSeries A Lead, Board MemberFounded Footwork Jake GolasSoftware EngineerFounded Propaya Robert HouFounding EngineerFounded Alchemize Trevor HanusExecutive Officer, DirectorFounded Confido Legal

Related companies · 9

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VIVIDLYVividly provides a trade promotion management platform designed for consumer packaged goods (CPG) companies to manage deductions, cash application, and trade spend reconciliation. The platform integrates with existing ERP systems and processes trade promotion data with typical implementations completed in 3 months on average.

BayeslineBayesline provides GPU-accelerated financial analytics software deployed on the cloud for hedge funds and institutional investors to develop customized market analysis and investment strategies. The platform reduces the time to build analytics models from weeks or months to seconds.

SwiftSkuSwiftSku provides a mobile app and hardware solution that automates pricebook management and point-of-sale integration for independent convenience stores, enabling real-time sales monitoring, customer loyalty programs, and business analytics.

NielseniqNIQ provides consumer intelligence and market data analytics powered by AI, serving CPG manufacturers, retailers, and technology companies across 90+ countries. The platform processes trillions of data records weekly to deliver insights on consumer behavior, product performance, and market trends.

SanifuSanifu provides a platform for automating manual data handling tasks like cleaning, validation, reconciliation, and report consolidation across finance, operations, and marketing functions. The system captures and repeats defined workflows to move data from various sources into dashboards and other systems without requiring spreadsheets, scripts, or custom coding.

SPS CommerceSPS Commerce is a supply chain and retail network software company that enables retailers, suppliers, and logistics partners to manage inventory, orders, and supply chain operations. The company serves retailers and their trading partners globally with technology solutions to optimize product distribution and fulfillment.

GaugeGauge provides tools and analytics for monitoring and measuring brand presence and performance within AI systems. The platform offers monitoring and optimization capabilities for brands affected by AI-driven content and recommendations.

HighradiusHighRadius provides software for order-to-cash and treasury finance operations, including credit, collections, deductions, cash application, and invoicing and payments automation. It serves large enterprises and Fortune 1000 companies looking to improve financial performance metrics such as Days Sales Outstanding.

Companies working in the same space as Confido.

Legal entities · 1

corporate structure

OutFit Technologies, Inc.

In the news

Confido Raises $55M Series Bthesaasnews.com · Sep 2026

Confido: Funding, Team & Investors | Startup Introsstartupintros.com · Jul 2026

Raising Our Series A to Build the Future of CPG Finance | The Confido Aisleconfidotech.com · Aug 2025

Frequently asked questions

What does Confido do?: Confido provides AI-powered automation for cash application, deduction management, and dispute resolution on a single platform, designed specifically for accounting teams at consumer packaged goods (CPG) brands.
Who founded Confido?: Confido was founded by Kara Holinski, Justin Hunter, Trevor Hanus, Emery Wager in 2020.
Who are Confido's investors?: Confido's investors include Barrel Ventures, Footwork, Ringbolt Capital, Together Fund, Watchfire Ventures, Y Combinator, BFG Partners, Blume Ventures and 12 more.
How much funding has Confido raised?: Confido has disclosed $61M raised across 3 of its 4 known rounds.
Where is Confido headquartered?: Confido is headquartered in New York City, US.