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NewRoad Capital Partners, LLC

Venture capitaloperating company · company profile

Bentonville · Growth · 32 people tracked

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Investment thesis

NewRoad is an operator-led firm whose perspective is shaped by the team's own experience building and running businesses. It backs proven and innovative technologies, products, and services that address existing and unmet market needs, viewing demonstrable demand as a key validation of a company's business model. Beyond capital, the firm offers operational knowledge, sector-specific expertise, and industry connectivity drawn from its investment professionals, operating partners, and strategic advisors. NewRoad emphasizes close collaboration with entrepreneurs and aims to help companies with proven, quantifiable demand accelerate into their next stage of growth, concentrating on supply chain, logistics, retail, and marketing technology.

Source: firm website, verified Sep 29, 2026.

Stage
Growth
Check
$5M – $25M
HQ
Bentonville, Arkansas, US
Instruments
Equity
Founded
2012
Last 12 months
3 investments
AUM
$584.4M
Tracked investments
47
Unicorns
1
Acquisitions
2

Team · 32 people

from the firm's website & public directories
Vincent Love· Partnerin
Alex Cummings· Analystin
Gary Adams· Operating Partnerin
Jana Corey· Associate Accountantin
Rick Webb· Strategic Advisor
Stan Jacot· Strategic Advisorin
Wade Johnston· Senior Associate

Founder mafia

2 people who came through NewRoad Capital Partners, LLC went on to found or lead other companies.

What they invest in

from 28 of 47 portfolio companies

SaaS ×16AI & Machine Learning ×14Enterprise Software ×10Logistics & Supply Chain ×8Marketing Tech ×8Data & Infrastructure ×5Retail Tech ×4AdTech ×3

HQs:United States×21

Who they back

founder profiles across 18 portfolio companies
50%
solo founders
9 of 18 mapped founding teams
52%
repeat founders
of 23 founders with career history

Founding team size:solo founder×92 founders×53 founders×34+ founders×1

Where their founders studiedfrom 22 founders with education data

University of Arkansas ×3Stanford University ×2Technical University of Munich ×2Tsinghua University ×2

What their founders studiedfrom 20 founders with field-of-study data

Engineering ×9Computer Science ×3Economics ×3Business & Management ×2Humanities ×2Life Sciences ×2

Where their founders worked beforefrom 23 founders with career history

Confirm ×2Recrue Media Digital Advertising ×2Saks OFF 5TH ×2Simply Measured, A Sprout Social Company ×2Sprout Social, Inc. ×2

2 founders hold a PhD · 2 hold an MBA (of 21 with degree data)

Investments · 47 tracked

founders shown can be your intro path

By year:2026 · 32025 · 22024 · 22023 · 42022 · 12021 · 12018 · 12015 · 12014 · 116 dated

NOWDiagnostics (NOWDx)nowdx.comin𝕏Feb 2015

NOWDiagnostics develops rapid, point-of-care and consumer diagnostic tests.

BiotechDigital HealthHealthtechMedical DevicesBentonville, US

Kevin Clark(Executive Officer, Director, Promoter)inLisa Nibauer(Chief Executive Officer)in

BoardDoug Degn(Director)John Harley(Director)

Board seatJeremy WilsonClete Brewer· per SEC Form D

Co-investorsDigitalDx VenturesPortfolia

4Screen4screen.comin

4screen operates an in-car marketing platform that connects brands and businesses with drivers by delivering real-time, location-based content directly on the car's dashboard screen.

AdTechMarketing TechMobility & Transportation

Christoph Mahlert(Founder)inFabian Beste(Founder)inSimon Hecker(Founder)in

Co-investorsBayBG Venture CapitalBosch VenturesS4S VenturesBayern Kapital

Bardavonbardavon.cominApr 2024

Bardavon Health Innovations provides clinical case management and care coordination services for injured workers in the workers' compensation space, guiding them through recovery and return-to-work processes.

Digital HealthEnterprise SoftwareHealthtechInsurTechOverland Park, US

Matthew Condon(CEO (until early 2024))inJeff Hogland(Executive Officer, Director)Paul Morris(Executive Officer, Director)in

BoardRobert K Green(Director)Matthew Ferguson(Director)

Co-investorsCobalt VenturesKCRise FundMatrix Capital Management

Blueingreenin

Fayetteville, US

Marty Matlock(Director)

BoardClete T Brewer(Executive Officer, Director, Promoter)inGregory Osborn(Director)Stephen Bova(Director)Ramsay Ball(Director)Steven Brooks(Director)

Boltbolt.comJan 2026

Bolt Financial is a San Francisco fintech providing merchants with one-click online checkout software.

San Francisco, US

Ryan Breslow(Founder)inRyan Loh(Executive Officer)

BoardSteve Sarracino(Director)Arjun Sethi(Director)Laurence Tosi(Director)in

Co-investors1435 CapitalActivant CapitalBallistic VenturesBollinger Investment GroupDigital HorizonDigital Horizon VC+30 more

Datarankdatarank.comin𝕏acquired by Sprout Social · Oct 2015

DataRank offers a social intelligence platform that converts real-time social signals into insights for marketing and cross-functional teams, covering influencer marketing, employee advocacy, and media monitoring.

AI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaSSocialSeattle, US

Ryan Frazier(CEO)inKenny Cason(Founder)inChuong Nguyen(COO)Aaron Rankin(Founder)Gil Lara(Founder)Justyn Howard(Founder)

Co-investors500 GlobalFundersClubGravity VenturesY CombinatorLin, Bill | A10 VenturesVenture Investment Associates

Engage3engage3.comin𝕏Dec 2021 · $35M

Engage3 provides retail price optimization software that uses data science and predictive modeling to help retailers understand and manage their Price Image and enable personalized pricing.

AI & Machine LearningMarketing TechRetail TechSaaS

Ken OuimetinTim Ouimetin

Co-investorsWells Fargo AdvisorsArrowroot CapitalMoneta VenturesPereg VenturesThe March GroupBlack Diamond Ventures+1 more

Insite AIinsite.aiMay 2023

Insite AI provides AI-driven solutions for large consumer packaged goods (CPG) brands, supporting pricing, assortment, trade, and revenue growth management.

AI & Machine LearningRetail TechSaaS

Co-investorsAfterWork VenturesAngel HQEnterprise AngelsMainland Angel InvestorsNZ Growth Capital PartnersWNT Ventures

Kevins Natural Foodskevinsnaturalfoods.comin

Kevin's makes ceramic non-stick cookware free from harmful chemicals like PFAS and PFOA for health-conscious home cooks.

ConsumerFoodTechWellness & Fitness

Co-investorsTowerBrook

Logiwalogiwa.cominJul 2022 · $16.4M

Logiwa IO is a cloud-native warehouse management system designed for third-party logistics providers and fulfillment networks that process high volumes of orders.

AI & Machine LearningEnterprise SoftwareLogistics & Supply ChainSaaSChicago, US

Erhan Musaoglu(CEO)inGreg Halko(COO)inPatrick Bouchard(CRO)in

BoardAnna Garcia(Director)Cenk Bayrakdar(Director)in

Co-investorsLaunchCapitalRunway Venture PartnersSpider CapitalValor Equity PartnersBAM ElevateLaunch Capital+2 more

MFourmfour.com

M/Four provides consumer research and product intelligence through validated survey data combined with location and behavioral analytics.

AI & Machine LearningConsumerData & InfrastructureMarketing TechRetail Tech

Co-investorsNextEquity Partners

Mycarriermycarrier.ioin𝕏

MyCarrier is a software platform that connects shippers directly to carriers for less-than-truckload (LTL) freight shipping.

Logistics & Supply ChainSaaS

Chris Scheid(Founder)Michael Bookout(Founder)

Co-investorsBAM VenturesDefy PartnersGreycroftLerer Hippeau

New Engennewengen.comin

New Engen is a digital marketing agency that uses data and analytics to drive brand growth for its clients, offering services across advertising channels and platforms such as Instagram and TikTok.

AdTechMarketing TechSeattle, US

David Atchison(Executive Officer, Director, Promoter)inJustin Hayashi(CEO)in

BoardGus Tai(Director)in

Co-investorsAugust CapitalInsignia Capital GroupTrinity Ventures

NYSHEXnyshex.comin𝕏

NYSHEX provides a platform for shippers to manage ocean freight, offering market intelligence, rate and volume management, cost tracking, benchmarking, and risk management tools that connect market signals to planning and execution.

B2B MarketplacesLogistics & Supply ChainSaaS

Gordon Downes(Co-Founder and CEO)

Co-investorsAlpine MeridianBlumberg CapitalCommunity Access FundSaints CapitalTribeca Early Stage PartnersGE Ventures+1 more

Openmethodsopenmethods.comMay 2023

OpenMethods provides integration and workflow automation software for contact centers, enabling seamless connections between CRM systems, communication tools, and third-party applications without requiring custom development.

AI & Machine LearningCloud ComputingEnterprise SoftwareSaaSLos Angeles, US

Gerrit V. Lydecker Jr.(Founder & CEO)inGerrit Lydecker(Executive Officer, Director)in

Optilogicoptilogic.comApr 2025 · $40M

Optilogic is a supply chain design software company that provides modeling, optimization, and analytics solutions for enterprises.

AI & Machine LearningCloud ComputingEnterprise SoftwareLogistics & Supply ChainSaaS

Donald A. Hicks(CEO & Founder)

Co-investorsAugment VenturesBeringeaID VenturesMK CapitalMultiverse Investment

Orderfulorderful.comin𝕏

Orderful provides technology for instant electronic data interchange (EDI) connectivity between trading partners, replacing traditional one-by-one connection setups with immediate, always-current integrations for any transaction type.

Data & InfrastructureEnterprise SoftwareLogistics & Supply ChainSaaSSan Francisco, US

Erik Kiser(Founder)inJohn McCarthy(Executive Officer, Director)Kevin McGee(Founder)

BoardGregoire Lehmann(Director)inDaniel Ward(Director)David Ulevitch(Director)in

Co-investorsAndreessen HorowitzElefundPathbreaker VenturesAnorak VenturesCalm VenturesGaingels+8 more

Platform Scienceplatformscience.comin𝕏

Platform Science provides fleet management software that integrates commercial vehicles and mobile applications into a single connected platform for transportation companies.

Enterprise SoftwareIoTLogistics & Supply ChainSaaSSan Diego, US

Jack Kennedy(Founder)inJOHN C KENNEDY III(Executive Officer, Director)SMOLEK ANTHONY(Executive Officer)

BoardCHRIS SULTEMEIER(Director)WILL O'DONNELL(Director)inJACOB MEDWELL(Director)

Co-investors8VCActivant CapitalManhattan Venture PartnersNext Legacy PartnersSchematic VenturesSoftBank Vision Fund+1 more

Quinnquinnsnacks.com

Quinn makes filled pretzel snacks, including nuggets made with regenerative farming methods, focused on cleaner ingredients.

ConsumerDirect to ConsumerFoodTechBoulder, US

Kristy Lewis(Executive Officer, Director)in

BoardBen Fenton(Director)Ken Pucker(Director)Justin Lewis(Director)

Co-investorsBFG PartnersConsumer VenturesHarbinger Ventures

ReFiBuyrefibuy.aiin𝕏May 2026 · $13.6M

ReFiBuy provides a platform for optimizing product data and visibility across AI-driven shopping environments and agents.

AI & Machine LearningE-commerceEnterprise SoftwareMarketing TechRaleigh, US

M. Scot Wingo(Executive Officer, Director)inDerek Lee Conlin(Executive Officer, Director)

BoardStefan Sterns(Director)in

Co-investorsAtento CapitalFlyover CapitalG20 VenturesIncubate USKnoll VenturesVela Partners+4 more

Shiftboardshiftboard.comin𝕏Jan 2018 · $11.5M

Shiftboard provides cloud-based employee scheduling software that uses data intelligence and configurable automation to build shift schedules and maximize coverage for shift-based operations.

Future of WorkHR TechSaaSSeattle, US

Wilson Sterling(Executive Officer, Director)Tamara Turner(Executive Officer)inBryan Lhuillier(Executive Officer, Director)inJarrod Kleweno(Executive Officer)in

BoardErik Benson(Director)inCarl Albrecht(Director)

Co-investorsVoyager Capital

Spangle AIspangle.aiin𝕏Jan 2026 · $15M

Spangle delivers adaptive commerce experiences powered by AI agents that leverage discovery context from social and agentic platforms to improve conversion and ROI for retail brands and direct-to-consumer companies.

AI & Machine LearningE-commerceRetail TechSaaS

Maju Kuruvilla(Founder)inFei Wang(Co-Founder, Chief AI Scientist & CTO)inYufeng Gou(Co-Founder & Head of Engineering)inKaren Moon(CCO)in

Co-investorsMadrona Venture GroupStreamlined VenturesDnx Ventures

Thetruckerthetrucker.comin𝕏

The Trucker Media Group provides trucking industry news, job listings for drivers and mechanics, and advertising services targeting trucking companies and CDL holders across the United States.

HR TechLogistics & Supply ChainMarketing TechMarketplacesMedia & EntertainmentAlexandria, US

Tracertracer.aiin𝕏Nov 2024

Tracer is an AI-based brand protection platform that monitors digital channels, removes infringing content, and maps brand abuse networks using patented graph technology and machine vision.

AI & Machine LearningCybersecuritySaaSMiddleburg, US

Peter Hayes(Executive Officer, Director)

Co-investorsEPIC VENTURESMultiplier CapitalOrigin VenturesS4S VenturesBDMIProgress Ventures+1 more

Tracertracer.techin

Tracer is an enterprise analytics platform that consolidates data from multiple sources and automates reporting workflows.

AI & Machine LearningCloud ComputingData & InfrastructureEnterprise SoftwareSaaS

Jeffrey Nicholson(Founder)inLeighton Welch(Founder)inGary Vaynerchuk(Founder)inVincent Hus(Founder)

Co-investorsA-Rod CorpProgress VenturesRSE VenturesS4S VenturesService Provider CapitalBDMI+3 more

Tracertracerml.aiin𝕏

Tracer is a research lab building Echo, an inference system that coordinates open-weight models behind a single OpenAI-compatible endpoint for chat, code, and agent workloads.

AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSan Francisco, US

Adam Rida(CEO)

Co-investorsY CombinatorVela PartnersBDMIProgress VenturesS4S VenturesThirty Five Ventures

Truckingtrucking.orgin𝕏

America's Road Team is a program by the American Trucking Associations that uses a mobile classroom to promote the trucking industry's commitment to safety, sustainability, and professionalism.

GovTechLogistics & Supply ChainMobility & TransportationArlington, US

tvScientifictvscientific.cominFeb 2025 · $25.5M

tvScientific offers a connected TV (CTV) advertising platform with real-time reporting that integrates with Google Analytics to track traffic, conversions, and return on investment from CTV ad campaigns.

AdTechAI & Machine LearningMarketing TechSaaS

Jason Fairchild(Founder)inDavid Koye(Founder)inBill H. Gross(Founder)in

Co-investorsNorwest Venture PartnersProgress VenturesS4S VenturesSecond Alpha PartnersUnanimous CapitalAperiam Ventures+5 more

Urgent Care for Kidsurgentcarekids.comin𝕏May 2023

Care for Kids (formerly Urgent Care for Kids) operates pediatric-focused urgent care clinics offering after-hours care in kid-friendly settings with extended hours and no appointment required.

Digital HealthHealthtechDallas, US

James Sackett(Director)Brian White(Executive Officer, Director)William Hutchison(Director)Jason Dodd(Director)Kevin Pearce(Executive Officer, Director)

WaveBLreefknotinvestments.cominJun 2023 · $26M

Digital platform using proprietary blockchain technology for instant, encrypted, authenticated transfer of trade documents.

Co-investorsContour Venture PartnersReefknot InvestmentsThirdstream PartnersTechstars

Workstepworkstep.comin𝕏acquired by Learning Pool · Apr 2026

WorkStep, a Learning Pool company, is a software platform for employee engagement and retention of frontline workers, using automated surveys, predictive analytics, and coaching tools to help HR and operations leaders reduce turnover and improve productivity.

AI & Machine LearningFuture of WorkHR TechSaaS

Dan Johnston(Founder)inJustin(Co-founder & CTO)in

Co-investorsFirstMark CapitalLevel EquityTech Square Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

2961Acorn InfluenceBig ElkDrinksEmergeEpoch HealthGood EatsGrowthwiseOverdrive BrandsPickupRevunitSpotrightTaxa OutdoorsTruckpartsandserviceVoxel

Exits · 2

2 acquisitions

Datarankacq. by Sprout SocialWorkstepacq. by Learning Pool

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has NewRoad Capital Partners, LLC made?
NewRoad Capital Partners, LLC has 47 tracked investments, 2 of which have exited, including 6 dated in the last 24 months.
What stage does NewRoad Capital Partners, LLC invest at?
NewRoad Capital Partners, LLC invests at the Growth stage.
What is NewRoad Capital Partners, LLC's typical check size?
NewRoad Capital Partners, LLC typically writes checks of $5M – $25M.
What sectors does NewRoad Capital Partners, LLC focus on?
NewRoad Capital Partners, LLC focuses on Advanced Manufacturing, AI & Machine Learning, Cleantech, Consumer, E-commerce, Healthtech, Logistics & Supply Chain, Marketing Tech, Media & Entertainment, Mobility & Transportation, Retail Tech, SaaS.
Where is NewRoad Capital Partners, LLC located?
NewRoad Capital Partners, LLC is headquartered in Bentonville, US.
Does NewRoad Capital Partners, LLC lead rounds?
NewRoad Capital Partners, LLC has led 9 of the 11 rounds where its role is on record.
Who does NewRoad Capital Partners, LLC co-invest with?
NewRoad Capital Partners, LLC most often shares deals with S4S Ventures, 8VC, Andreessen Horowitz, among 73 tracked co-investors.

Images

NewRoad Capital Partners, LLC photoNewRoad Capital Partners, LLC photoNewRoad Capital Partners, LLC photoNewRoad Capital Partners, LLC photoNewRoad Capital Partners, LLC photoNewRoad Capital Partners, LLC photo

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