NewRoad Capital Partners, LLC

Co-Founder and Co-Managing Partner of NewRoad Capital Partners, overseeing strategic vision, capital allocation, fundraising, the investment process, and portfolio operations. He brings over 25 years of leadership experience across retail, advertising, and technology, including roles as COO/CAO of Rockfish (acquired by WPP) and Senior Director at Walmart's Financial Services team.

Tracy Black is a Partner at NewRoad Capital Partners and serves on the boards of MyCarrier, Emerge, and Platform Science. With experience in logistics and supply chain technology, Black has led large-scale custom development programs, digital transformations, and software deployments, with expertise in operations management, strategic planning, enterprise architecture, and business process improvement. Black holds a BS in Computer Science from the University of Arkansas at Fayetteville.

Chris Ladd is a Partner at NewRoad Capital Partners overseeing the investment process and post-investment operations of portfolio companies. He previously worked in Corporate Development and Strategy at Walmart (including as CFO & CIO of a Walmart-led investment fund) and held associate roles at TPG Capital and KSL Capital. He holds a BA in Economics from Cornell and an MBA from UT Austin's McCombs School of Business.

Gregoire Lehmann is a Partner at NewRoad Capital Partners who focuses on sourcing and analyzing investment opportunities and supports deal execution and portfolio management. He holds a BSBA in Finance and Economics and an MBA from the University of Arkansas' Walton College of Business.

Partner at NewRoad Capital Partners responsible for sourcing and analyzing investments, leading deal execution, and managing portfolio companies. Previously spent eight years at Barclays Investment Bank in New York, most recently as a Director in the Communications and Media coverage group. Holds a BA from the University of Pennsylvania and an MBA from Columbia Business School.

Alex Smith is a principal at NewRoad Capital Partners, focused on sourcing and analyzing investment opportunities, deal execution, and portfolio company management. He previously worked as a senior associate at Kingswood Capital Management, an associate at Comvest Partners, and an analyst at Barclays Investment Bank, and holds a BS in Finance and Economics from Boston College's Carroll School of Management.

Beckey Mwaba is an Executive Assistant at NewRoad Capital Partners with over 10 years of experience in international corporate affairs and executive administration. She manages complex executive agendas, leads projects, and oversees stakeholder engagement and corporate outreach initiatives. Mwaba is bilingual and has expertise in program management, relationship management, and standard office software applications.

Bob Arvin is a Strategic Advisor at NewRoad Capital Partners and former Divisional Vice President of Supply Chain at Walmart Stores, where he spent over 40 years in logistics and distribution operations. His experience encompasses forward and reverse logistics, transportation, fulfillment, and distribution center management, including oversight of Walmart's reverse logistics network and apparel distribution across Walmart and Sam's Club locations. He previously managed regional general merchandise and grocery distribution center operations.

Chris Sultemeier is a retired Executive Vice President of Logistics at Walmart Stores, Inc. He currently serves as an Operating Partner at NewRoad Capital Partners and holds board positions at multiple public and private companies.

Dave Finnegan is an Operating Partner and Chief Connection Officer at BlackFinn Partners with experience as a Customer Experience Officer focused on marketing, technology, and customer experience strategy. He holds board positions and memberships including the Explorers Club, and has been recognized as a top retail voice by the National Retail Federation and REthink Retail. His background spans private equity and brand storytelling, with an emphasis on relationship-building as a business scaling strategy.

Elise Mitchell is a three-time founder and CEO with over 25 years of experience in leadership and business advisory. She founded Mitchell Communications Group, a top 10 fastest-growing PR firm that achieved more than 500% growth in five years before its strategic sale to Dentsu, Inc., and subsequently launched Velocity Collective, an executive coaching and business consultancy. Mitchell currently chairs TIGER 21, serves as an independent board director, and advises business owners on growth and organizational challenges; she is also an author, keynote speaker, and adjunct professor at Syracuse University's Newhouse School.

George Abernathy is a founding board member and strategic advisor at Emerge, where he has focused on logistics and operations management. His experience includes work at NewRoad Capital Partners and warehouse operations, which he has applied to optimize supply chain processes and freight procurement strategies within the logistics sector.

John Sheehy is an Operating Partner at NewRoad Capital Partners and Strategic Advisor at Zeta Global, with current board membership at tvScientific. He previously held senior leadership positions at Publicis Media and Starcom Mediavest Group, where he oversaw global client operations and strategy across multiple markets. Sheehy spent two decades at Leo Burnett Company in executive roles and holds an undergraduate degree from the University of Notre Dame along with master's degrees from Purdue Krannert and Northwestern Kellogg.

Josh Jewett is an Operating Partner at NewRoad Capital Partners and former CIO of Dollar Tree and Family Dollar. He has led technology modernization, infrastructure transformation, and digital commerce initiatives across retail, supply chain, and services organizations. His current work focuses on applying AI, data platforms, and automation to enterprise operations and decision-making.

Lou Petrone is an analyst at NewRoad Capital Partners, where he identifies investment opportunities and supports companies in Series A through Series C stages. His focus areas include supply chain, retail, ecommerce, and marketing technology.

Matt Waller holds the William Dillard II Leadership Chair at the Sam M. Walton College of Business at the University of Arkansas, where he teaches leadership development, conducts research, and facilitates entrepreneurship programs. He previously served as Dean of the college, during which he expanded enrollment from 6,000 to nearly 10,000 students and helped build the top-ranked supply chain management program in North America. His academic work in supply chain and operations has generated over 14,000 citations, and he has authored four books for practitioners while serving on boards and advisory roles for Arkansas Blue Cross and Blue Shield, NewRoad Capital Partners, and Arkade Retail.

Michele Meyer serves as a non-executive director at Bark and holds board positions at Quinn, Pacha, Kevin's Natural Foods, Embark Trucks, and GNC, while also working as a private equity operating partner. She brings more than 30 years of P&L experience from her tenure at General Mills, where she held operating and brand leadership roles across multiple markets and retail channels. Her background spans general management, brand strategy, innovation, and consumer marketing in the food industry.

Scott Huff is President of North America at New Road Capital LLC, where he serves as Operating Partner. He has prior experience as an Executive Vice President in retail, with expertise in pricing strategy, inventory management, and team building. He holds a Bachelor of Science in Marketing from Missouri State University.

Tracy Rosser is Chief Supply Chain Officer at White Cap and serves as a board member at Covenant Logistics. With experience in supply chain and retail operations across Fortune 1 companies and multi-billion dollar private equity businesses, Rosser has held executive roles overseeing multi-facility operations and has worked on strategy development, process improvement, and enterprise transformation initiatives.

Associate at NewRoad Capital Partners focused on sourcing and analyzing investment opportunities, supporting deal execution and portfolio company management. He holds a BSBA in Finance and a BA in Computer Science from the University of Arkansas.

Joe Emmanuel is CFO at NewRoad Capital Partners, overseeing accounting and treasury operations. He previously spent over ten years at Tyson Foods, including as CFO of its subsidiary Cobb-Vantress, and began his career at Ernst & Young.

Satoko Kato leads legal and compliance at NewRoad Capital Partners. She previously served as Counsel at Shearman & Sterling in New York and Tokyo focusing on capital markets and SEC compliance, and was a visiting assistant professor at the University of Arkansas School of Law. She holds a JD from Georgetown and an LLB from Sophia University in Tokyo.