Fundraising Fox
Bentonville · Growth · 32 people tracked
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Investment thesis
NewRoad is an operator-led firm whose perspective is shaped by the team's own experience building and running businesses. It backs proven and innovative technologies, products, and services that address existing and unmet market needs, viewing demonstrable demand as a key validation of a company's business model. Beyond capital, the firm offers operational knowledge, sector-specific expertise, and industry connectivity drawn from its investment professionals, operating partners, and strategic advisors. NewRoad emphasizes close collaboration with entrepreneurs and aims to help companies with proven, quantifiable demand accelerate into their next stage of growth, concentrating on supply chain, logistics, retail, and marketing technology.
Source: firm website, verified Oct 13, 2026.
Team · 32 people
from the firm's website & public directories
Co-Founder and Co-Managing Partner of NewRoad Capital Partners, overseeing strategic vision, capital allocation, fundraising, and portfolio operations. He has over 30 years of operating experience, previously serving as Chairman & CEO of BlueInGreen, President of Sport Clips, and Co-Founder, President & CEO of Staffmark, which he took public via IPO.
Tracy Black is a Partner at NewRoad Capital Partners and serves on the boards of MyCarrier, Emerge, and Platform Science. With experience in logistics and supply chain technology, Black has led large-scale custom development programs, digital transformations, and software deployments, with expertise in operations management, strategic planning, enterprise architecture, and business process improvement. Black holds a BS in Computer Science from the University of Arkansas at Fayetteville.
Chris Ladd is a Partner at NewRoad Capital Partners overseeing the investment process and post-investment operations of portfolio companies. He previously worked in Corporate Development and Strategy at Walmart (including as CFO & CIO of a Walmart-led investment fund) and held associate roles at TPG Capital and KSL Capital. He holds a BA in Economics from Cornell and an MBA from UT Austin's McCombs School of Business.
Gregoire Lehmann is a Partner at NewRoad Capital Partners who focuses on sourcing and analyzing investment opportunities and supports deal execution and portfolio management. He holds a BSBA in Finance and Economics and an MBA from the University of Arkansas' Walton College of Business.
Partner at NewRoad Capital Partners responsible for sourcing and analyzing investments, leading deal execution, and managing portfolio companies. Previously spent eight years at Barclays Investment Bank in New York, most recently as a Director in the Communications and Media coverage group. Holds a BA from the University of Pennsylvania and an MBA from Columbia Business School.
Alex Smith is a principal at NewRoad Capital Partners, focused on sourcing and analyzing investment opportunities, deal execution, and portfolio company management. He previously worked as a senior associate at Kingswood Capital Management, an associate at Comvest Partners, and an analyst at Barclays Investment Bank, and holds a BS in Finance and Economics from Boston College's Carroll School of Management.
Beckey Mwaba is an Executive Assistant at NewRoad Capital Partners with over 10 years of experience in international corporate affairs and executive administration. She manages complex executive agendas, leads projects, and oversees stakeholder engagement and corporate outreach initiatives. Mwaba is bilingual and has expertise in program management, relationship management, and standard office software applications.
Bob Arvin is a Strategic Advisor at NewRoad Capital Partners and former Divisional Vice President of Supply Chain at Walmart Stores, where he spent over 40 years in logistics and distribution operations. His experience encompasses forward and reverse logistics, transportation, fulfillment, and distribution center management, including oversight of Walmart's reverse logistics network and apparel distribution across Walmart and Sam's Club locations. He previously managed regional general merchandise and grocery distribution center operations.
Chris Sultemeier is a retired Executive Vice President of Logistics at Walmart Stores, Inc. He currently serves as an Operating Partner at NewRoad Capital Partners and holds board positions at multiple public and private companies.
Dave Finnegan is an Operating Partner and Chief Connection Officer at BlackFinn Partners with experience as a Customer Experience Officer focused on marketing, technology, and customer experience strategy. He holds board positions and memberships including the Explorers Club, and has been recognized as a top retail voice by the National Retail Federation and REthink Retail. His background spans private equity and brand storytelling, with an emphasis on relationship-building as a business scaling strategy.
Elise Mitchell is a three-time founder and CEO with over 25 years of experience in leadership and business advisory. She founded Mitchell Communications Group, a top 10 fastest-growing PR firm that achieved more than 500% growth in five years before its strategic sale to Dentsu, Inc., and subsequently launched Velocity Collective, an executive coaching and business consultancy. Mitchell currently chairs TIGER 21, serves as an independent board director, and advises business owners on growth and organizational challenges; she is also an author, keynote speaker, and adjunct professor at Syracuse University's Newhouse School.
George Abernathy is a founding board member and strategic advisor at Emerge, where he has focused on logistics and operations management. His experience includes work at NewRoad Capital Partners and warehouse operations, which he has applied to optimize supply chain processes and freight procurement strategies within the logistics sector.
John Sheehy is an Operating Partner at NewRoad Capital Partners and Strategic Advisor at Zeta Global, with current board membership at tvScientific. He previously held senior leadership positions at Publicis Media and Starcom Mediavest Group, where he oversaw global client operations and strategy across multiple markets. Sheehy spent two decades at Leo Burnett Company in executive roles and holds an undergraduate degree from the University of Notre Dame along with master's degrees from Purdue Krannert and Northwestern Kellogg.
Josh Jewett is an Operating Partner at NewRoad Capital Partners and former CIO of Dollar Tree and Family Dollar. He has led technology modernization, infrastructure transformation, and digital commerce initiatives across retail, supply chain, and services organizations. His current work focuses on applying AI, data platforms, and automation to enterprise operations and decision-making.
Lou Petrone is an analyst at NewRoad Capital Partners, where he identifies investment opportunities and supports companies in Series A through Series C stages. His focus areas include supply chain, retail, ecommerce, and marketing technology.
Matt Waller holds the William Dillard II Leadership Chair at the Sam M. Walton College of Business at the University of Arkansas, where he teaches leadership development, conducts research, and facilitates entrepreneurship programs. He previously served as Dean of the college, during which he expanded enrollment from 6,000 to nearly 10,000 students and helped build the top-ranked supply chain management program in North America. His academic work in supply chain and operations has generated over 14,000 citations, and he has authored four books for practitioners while serving on boards and advisory roles for Arkansas Blue Cross and Blue Shield, NewRoad Capital Partners, and Arkade Retail.
Michele Meyer serves as a non-executive director at Bark and holds board positions at Quinn, Pacha, Kevin's Natural Foods, Embark Trucks, and GNC, while also working as a private equity operating partner. She brings more than 30 years of P&L experience from her tenure at General Mills, where she held operating and brand leadership roles across multiple markets and retail channels. Her background spans general management, brand strategy, innovation, and consumer marketing in the food industry.
Scott Huff is President of North America at New Road Capital LLC, where he serves as Operating Partner. He has prior experience as an Executive Vice President in retail, with expertise in pricing strategy, inventory management, and team building. He holds a Bachelor of Science in Marketing from Missouri State University.
Tracy Rosser is Chief Supply Chain Officer at White Cap and serves as a board member at Covenant Logistics. With experience in supply chain and retail operations across Fortune 1 companies and multi-billion dollar private equity businesses, Rosser has held executive roles overseeing multi-facility operations and has worked on strategy development, process improvement, and enterprise transformation initiatives.
Associate at NewRoad Capital Partners focused on sourcing and analyzing investment opportunities, supporting deal execution and portfolio company management. He holds a BSBA in Finance and a BA in Computer Science from the University of Arkansas.
Co-Founder and Co-Managing Partner of NewRoad Capital Partners, overseeing strategic vision, capital allocation, fundraising, the investment process, and portfolio operations. He brings over 25 years of leadership experience across retail, advertising, and technology, including roles as COO/CAO of Rockfish (acquired by WPP) and Senior Director at Walmart's Financial Services team.
Joe Emmanuel is CFO at NewRoad Capital Partners, overseeing accounting and treasury operations. He previously spent over ten years at Tyson Foods, including as CFO of its subsidiary Cobb-Vantress, and began his career at Ernst & Young.
Satoko Kato leads legal and compliance at NewRoad Capital Partners. She previously served as Counsel at Shearman & Sterling in New York and Tokyo focusing on capital markets and SEC compliance, and was a visiting assistant professor at the University of Arkansas School of Law. She holds a JD from Georgetown and an LLB from Sophia University in Tokyo.
Founder mafia
2 people who came through NewRoad Capital Partners, LLC went on to found or lead other companies.
What they invest in
from 28 of 47 portfolio companiesSaaS ×16AI & Machine Learning ×14Enterprise Software ×11Logistics & Supply Chain ×8Marketing Tech ×8Data & Infrastructure ×6Retail Tech ×4AdTech ×3
HQs:United States×21
Who they back
founder profiles across 18 portfolio companiesFounding team size:solo founder×92 founders×53 founders×34+ founders×1
Where their founders studiedfrom 22 founders with education data
University of Arkansas ×3Stanford University ×2Technical University of Munich ×2Tsinghua University ×2
What their founders studiedfrom 20 founders with field-of-study data
Engineering ×9Computer Science ×3Economics ×3Business & Management ×2Humanities ×2Life Sciences ×2
Where their founders worked beforefrom 23 founders with career history
Confirm ×2Recrue Media Digital Advertising ×2Saks OFF 5TH ×2Simply Measured, A Sprout Social Company ×2Sprout Social, Inc. ×2
2 founders hold a PhD · 2 hold an MBA (of 21 with degree data)
Investments · 47 tracked
founders shown can be your intro pathBy year:2026 · 32025 · 22024 · 22023 · 42022 · 12021 · 12018 · 12015 · 12014 · 116 dated
NOWDiagnostics develops rapid, point-of-care and consumer diagnostic tests.
BiotechDigital HealthHealthtechMedical DevicesBentonville, US
Kevin Clark(Executive Officer, Director, Promoter)inLisa Nibauer(Chief Executive Officer)in
BoardDoug Degn(Director)John Harley(Director)
Board seatJeremy WilsonClete Brewer· per SEC Form D
Co-investorsDigitalDx VenturesPortfolia
4screen operates an in-car marketing platform that connects brands and businesses with drivers by delivering real-time, location-based content directly on the car's dashboard screen.
AdTechMarketing TechMobility & Transportation
Christoph Mahlert(Founder)inFabian Beste(Founder)inSimon Hecker(Founder)in
Co-investorsBayBG Venture CapitalBosch VenturesS4S VenturesBayern Kapital
Bardavon Health Innovations provides clinical case management and care coordination services for injured workers in the workers' compensation space, guiding them through recovery and return-to-work processes.
Digital HealthEnterprise SoftwareHealthtechInsurTechOverland Park, US
Matthew Condon(CEO (until early 2024))inJeff Hogland(Executive Officer, Director)Paul Morris(Executive Officer, Director)in
BoardRobert K Green(Director)Matthew Ferguson(Director)
Co-investorsCobalt VenturesKCRise FundMatrix Capital Management
Fayetteville, US
Marty Matlock(Director)
BoardClete T Brewer(Executive Officer, Director, Promoter)inGregory Osborn(Director)Stephen Bova(Director)Ramsay Ball(Director)Steven Brooks(Director)
Bolt Financial is a San Francisco fintech providing merchants with one-click online checkout software.
San Francisco, US
Ryan Breslow(Founder)inRyan Loh(Executive Officer)
BoardSteve Sarracino(Director)Arjun Sethi(Director)Laurence Tosi(Director)in
Co-investors1435 CapitalActivant CapitalBallistic VenturesBollinger Investment GroupDigital HorizonDigital Horizon VC+30 more
DataRank offers a social intelligence platform that converts real-time social signals into insights for marketing and cross-functional teams, covering influencer marketing, employee advocacy, and media monitoring.
AI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaSSocialSeattle, US
Ryan Frazier(CEO)inKenny Cason(Founder)inChuong Nguyen(COO)Aaron Rankin(Founder)Gil Lara(Founder)Justyn Howard(Founder)
Co-investors500 GlobalFundersClubGravity VenturesY CombinatorLin, Bill | A10 VenturesVenture Investment Associates
Engage3 provides retail price optimization software that uses data science and predictive modeling to help retailers understand and manage their Price Image and enable personalized pricing.
AI & Machine LearningMarketing TechRetail TechSaaSScottsdale, US
Ken OuimetinTim OuimetinAdi Gulati(Executive Officer)inEdris Bemanian(Executive Officer, Director)inDoug Degn(Director)Christian Hendricks(Director)
Co-investorsWells Fargo AdvisorsArrowroot CapitalMoneta VenturesPereg VenturesThe March GroupBlack Diamond Ventures+1 more
Insite AI provides AI-driven solutions for large consumer packaged goods (CPG) brands, supporting pricing, assortment, trade, and revenue growth management.
AI & Machine LearningRetail TechSaaS
Co-investorsAfterWork VenturesAngel HQEnterprise AngelsMainland Angel InvestorsNZ Growth Capital PartnersWNT Ventures
Kevin's makes ceramic non-stick cookware free from harmful chemicals like PFAS and PFOA for health-conscious home cooks.
ConsumerFoodTechWellness & Fitness
Co-investorsTowerBrook
Logiwa IO is a cloud-native warehouse management system designed for third-party logistics providers and fulfillment networks that process high volumes of orders.
AI & Machine LearningEnterprise SoftwareLogistics & Supply ChainSaaSChicago, US
Erhan Musaoglu(CEO)inGreg Halko(COO)inPatrick Bouchard(CRO)in
BoardAnna Garcia(Director)Cenk Bayrakdar(Director)in
Co-investorsLaunchCapitalRunway Venture PartnersSpider CapitalValor Equity PartnersBAM ElevateLaunch Capital+2 more
M/Four provides consumer research and product intelligence through validated survey data combined with location and behavioral analytics.
AI & Machine LearningConsumerData & InfrastructureMarketing TechRetail Tech
Co-investorsNextEquity Partners
MyCarrier is a software platform that connects shippers directly to carriers for less-than-truckload (LTL) freight shipping.
Logistics & Supply ChainSaaS
Chris Scheid(Founder)Michael Bookout(Founder)
Co-investorsBAM VenturesDefy PartnersGreycroftLerer Hippeau
New Engen is a digital marketing agency that uses data and analytics to drive brand growth for its clients, offering services across advertising channels and platforms such as Instagram and TikTok.
AdTechMarketing TechSeattle, US
David Atchison(Executive Officer, Director, Promoter)inJustin Hayashi(CEO)in
BoardGus Tai(Director)in
Co-investorsAugust CapitalInsignia Capital GroupTrinity Ventures
NYSHEX provides a platform for ocean freight management that tracks rate movements, capacity, carrier behavior, volumes, and costs to help shippers control cost, service, and risk across their ocean freight portfolios.
B2B MarketplacesData & InfrastructureEnterprise SoftwareLogistics & Supply ChainSaaS
Gordon Downes(Co-Founder and CEO)Mehru Anand(VP of Engineering)Karina Cooper(VP of Commercial)
Co-investorsAlpine MeridianBlumberg CapitalCommunity Access FundSaints CapitalTribeca Early Stage PartnersGE Ventures+1 more
OpenMethods provides integration and workflow automation software for contact centers, enabling seamless connections between CRM systems, communication tools, and third-party applications without requiring custom development.
AI & Machine LearningCloud ComputingEnterprise SoftwareSaaSLos Angeles, US
Gerrit V. Lydecker Jr.(Founder & CEO)inGerrit Lydecker(Executive Officer, Director)in
Optilogic is a supply chain design software company that provides modeling, optimization, and analytics solutions for enterprises.
AI & Machine LearningCloud ComputingEnterprise SoftwareLogistics & Supply ChainSaaS
Donald A. Hicks(CEO & Founder)
Co-investorsAugment VenturesBeringeaID VenturesMK CapitalMultiverse Investment
Orderful provides technology for instant electronic data interchange (EDI) connectivity between trading partners, replacing traditional one-by-one connection setups with immediate, always-current integrations for any transaction type.
Data & InfrastructureEnterprise SoftwareLogistics & Supply ChainSaaSSan Francisco, US
Erik Kiser(Founder)inJohn McCarthy(Executive Officer, Director)Kevin McGee(Founder)
BoardGregoire Lehmann(Director)inDaniel Ward(Director)David Ulevitch(Director)in
Co-investorsAndreessen HorowitzElefundGaingelsPathbreaker VenturesAnorak VenturesCalm Ventures+8 more
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Platform Science provides fleet management software that integrates commercial vehicles and mobile applications into a single connected platform for transportation companies.
Enterprise SoftwareIoTLogistics & Supply ChainSaaSSan Diego, US
Jack Kennedy(Founder)inJOHN C KENNEDY III(Executive Officer, Director)SMOLEK ANTHONY(Executive Officer)
BoardCHRIS SULTEMEIER(Director)WILL O'DONNELL(Director)inJACOB MEDWELL(Director)
Co-investors8VCActivant CapitalManhattan Venture PartnersNext Legacy PartnersSchematic VenturesSoftBank Vision Fund+2 more
Quinn makes filled pretzel snacks, including nuggets made with regenerative farming methods, focused on cleaner ingredients.
ConsumerDirect to ConsumerFoodTechBoulder, US
Kristy Lewis(Executive Officer, Director)in
BoardBen Fenton(Director)Ken Pucker(Director)Justin Lewis(Director)
Co-investorsBFG PartnersConsumer VenturesHarbinger Ventures
ReFiBuy provides a platform for optimizing product data and visibility across AI-driven shopping environments and agents.
AI & Machine LearningE-commerceEnterprise SoftwareMarketing TechRaleigh, US
M. Scot Wingo(Executive Officer, Director)inDerek Lee Conlin(Executive Officer, Director)
BoardStefan Sterns(Director)in
Co-investorsAtento CapitalFlyover CapitalG20 VenturesIncubate USKnoll VenturesVela Partners+4 more
Shiftboard provides cloud-based employee scheduling software that uses data intelligence and configurable automation to build shift schedules and maximize coverage for shift-based operations.
Future of WorkHR TechSaaSSeattle, US
Wilson Sterling(Executive Officer, Director)Tamara Turner(Executive Officer)inBryan Lhuillier(Executive Officer, Director)inJarrod Kleweno(Executive Officer)in
BoardErik Benson(Director)inCarl Albrecht(Director)
Co-investorsVoyager Capital
Spangle delivers adaptive commerce experiences powered by AI agents that leverage discovery context from social and agentic platforms to improve conversion and ROI for retail brands and direct-to-consumer companies.
AI & Machine LearningE-commerceRetail TechSaaS
Maju Kuruvilla(Founder)inFei Wang(Co-Founder, Chief AI Scientist & CTO)inYufeng Gou(Co-Founder & Head of Engineering)inKaren Moon(CCO)in
Co-investorsMadrona Venture GroupStreamlined VenturesDnx Ventures
The Trucker Media Group provides trucking industry news, job listings for drivers and mechanics, and advertising services targeting trucking companies and CDL holders across the United States.
HR TechLogistics & Supply ChainMarketing TechMarketplacesMedia & EntertainmentAlexandria, US
Tracer is an AI-based brand protection platform that monitors digital channels, removes infringing content, and maps brand abuse networks using patented graph technology and machine vision.
AI & Machine LearningCybersecuritySaaSMiddleburg, US
Peter Hayes(Executive Officer, Director)
Co-investorsEPIC VENTURESMultiplier CapitalOrigin VenturesS4S VenturesBDMIProgress Ventures+1 more
Tracer is an enterprise analytics platform that consolidates data from multiple sources and automates reporting workflows.
AI & Machine LearningCloud ComputingData & InfrastructureEnterprise SoftwareSaaS
Jeffrey Nicholson(Founder)inLeighton Welch(Founder)inGary Vaynerchuk(Founder)inVincent Hus(Founder)
Co-investorsA-Rod CorpProgress VenturesRSE VenturesS4S VenturesService Provider CapitalBDMI+3 more
Tracer is a research lab building Echo, an inference system that coordinates open-weight models behind a single OpenAI-compatible endpoint for chat, code, and agent workloads.
AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSan Francisco, US
Adam Rida(CEO)
Co-investorsY CombinatorVela PartnersBDMIProgress VenturesS4S VenturesThirty Five Ventures
tvScientific offers a connected TV (CTV) advertising platform with real-time reporting that integrates with Google Analytics to track traffic, conversions, and return on investment from CTV ad campaigns.
AdTechAI & Machine LearningMarketing TechSaaS
Jason Fairchild(Founder)inDavid Koye(Founder)inBill H. Gross(Founder)in
Co-investorsNorwest Venture PartnersProgress VenturesS4S VenturesSecond Alpha PartnersTom ChavezUnanimous Capital+6 more
Care for Kids (formerly Urgent Care for Kids) operates pediatric-focused urgent care clinics offering after-hours care in kid-friendly settings with extended hours and no appointment required.
Digital HealthHealthtechDallas, US
James Sackett(Director)Brian White(Executive Officer, Director)William Hutchison(Director)Jason Dodd(Director)Kevin Pearce(Executive Officer, Director)
Digital platform using proprietary blockchain technology for instant, encrypted, authenticated transfer of trade documents.
Co-investorsContour Venture PartnersReefknot InvestmentsThirdstream PartnersTechstars
WorkStep, a Learning Pool company, is a software platform for employee engagement and retention of frontline workers, using automated surveys, predictive analytics, and coaching tools to help HR and operations leaders reduce turnover and improve productivity.
AI & Machine LearningFuture of WorkHR TechSaaS
Dan Johnston(Founder)inJustin(Co-founder & CTO)in
Co-investorsFirstMark CapitalLevel EquityTech Square Ventures
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
2961Acorn InfluenceBig ElkDrinksEmergeEpoch HealthGood EatsGrowthwiseOverdrive BrandsPickupRevunitSpotrightTaxa OutdoorsTruckpartsandserviceVoxel
Exits · 2
2 acquisitionsPortfolio news
latest coverage across their companies
New Engen · manilatimes.net · Sep 1, 2026
Tracer · ycombinator.com · Jul 31, 2026
Spangle AI · startupintros.com · Jul 13, 2026
Orderful · usabusinessradio.com · Jul 8, 2026
ReFiBuy · refibuy.ai · May 5, 2026
Shiftboard · geekwire.com · Jun 2, 2025
Urgent Care for Kids · urgentcarekids.com · May 1, 2025
Frequently asked questions
- How many investments has NewRoad Capital Partners, LLC made?
- NewRoad Capital Partners, LLC has 47 tracked investments, 2 of which have exited, including 6 dated in the last 24 months.
- What stage does NewRoad Capital Partners, LLC invest at?
- NewRoad Capital Partners, LLC invests at the Growth stage.
- What is NewRoad Capital Partners, LLC's typical check size?
- NewRoad Capital Partners, LLC typically writes checks of $5M – $25M.
- What sectors does NewRoad Capital Partners, LLC focus on?
- NewRoad Capital Partners, LLC focuses on Advanced Manufacturing, AI & Machine Learning, Cleantech, Consumer, E-commerce, Healthtech, Logistics & Supply Chain, Marketing Tech, Media & Entertainment, Mobility & Transportation, Retail Tech, SaaS.
- Where is NewRoad Capital Partners, LLC located?
- NewRoad Capital Partners, LLC is headquartered in Bentonville, US.
- Does NewRoad Capital Partners, LLC lead rounds?
- NewRoad Capital Partners, LLC has led 9 of the 11 rounds where its role is on record.
- Who does NewRoad Capital Partners, LLC co-invest with?
- NewRoad Capital Partners, LLC most often shares deals with S4S Ventures, 8VC, Andreessen Horowitz, among 77 tracked co-investors.
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