Colter
Family officeChicago · 1 people tracked
Find your way into Colter
45 people in our graph share verified history with the Colter team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Colter Ventures is a single-decision-maker vehicle led by Sam McBride that deliberately makes few investments, avoiding fund-clock and deployment pressure so it can go deep with each team and stay for the long term. It targets consumer brands where McBride can add operator-level value across go-to-market, retail strategy, and exit planning, drawing on his experience building and selling RXBAR and LiveWatch and his board/operating work with brands like Kettle & Fire, Olipop, and MUSH. It is often a fit when a PE firm seeks liquidity before a company has maximized value, offering institutional connectivity alongside hands-on operating support.
Source: firm website, verified Sep 6, 2026.
Team · 1 people
from the firm's websiteWhat they invest in
from 3 of 8 portfolio companiesConsumer ×2FoodTech ×2AI & Machine Learning ×1Deep Tech ×1Direct to Consumer ×1Hardware ×1Healthtech ×1Medical Devices ×1
HQs:United States×2
Investments · 8 tracked
founders shown can be your intro pathFour Sigmatic creates functional mushroom and adaptogen-based beverages, including coffees, elixirs, and other blends designed to support physical and mental wellness.
ConsumerDirect to ConsumerFoodTechWellness & FitnessVenice, US
Tero Isokauppila(Founder)
Co-investorsAble PartnersACCELFOODSAF Ventures
Minor Figures produces plant-based oat milk beverages, including everyday and barista-focused formulations fortified with vitamins and minerals.
ConsumerFoodTech
Co-investorsDanone Manifesto Venture
Openwater develops an imaging platform using two optical modalities designed to diagnose and monitor diseases at the size and cost of a smartphone.
AI & Machine LearningDeep TechHardwareHealthtechMedical DevicesSan Francisco, US
Dr. Mary Lou Jepsen(Executive Chairman & Founder)in
Co-investorsAIR CapitalBold Capital PartnersCleveland AvenueCollaborative FundExcel Venture ManagementLauder Partners+5 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Kettle & FireLiveWatchMUSHOlipopRXBAR
Frequently asked questions
- How many investments has Colter made?
- Colter has 8 tracked investments.
- What sectors does Colter focus on?
- Colter focuses on Consumer, Direct to Consumer, FoodTech.
- Where is Colter located?
- Colter is headquartered in Chicago, US.
- Does Colter lead rounds?
- Yes, Colter leads investment rounds.
- Who does Colter co-invest with?
- Colter most often shares deals with Bold Capital Partners, Collaborative Fund, Lauder Partners, among 15 tracked co-investors.
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