/Investors

Colter

Family office

Chicago · 1 people tracked

Find your way into Colter

45 people in our graph share verified history with the Colter team — schools, employers, funds. One of them is your warm intro.

Mike Veithunlockedknows Sam McBride · together at Nature's Willow (overlapped)
knows the team · via Nature's Willow
×4knows the team · via RXBAR
knows the team · via MUSH
×5knows the team · via Ariel Investments
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Investment thesis

Colter Ventures is a single-decision-maker vehicle led by Sam McBride that deliberately makes few investments, avoiding fund-clock and deployment pressure so it can go deep with each team and stay for the long term. It targets consumer brands where McBride can add operator-level value across go-to-market, retail strategy, and exit planning, drawing on his experience building and selling RXBAR and LiveWatch and his board/operating work with brands like Kettle & Fire, Olipop, and MUSH. It is often a fit when a PE firm seeks liquidity before a company has maximized value, offering institutional connectivity alongside hands-on operating support.

Source: firm website, verified Sep 6, 2026.

HQ
Chicago, US
Leads rounds
Leads
Instruments
Equity
Founded
2024
Tracked investments
8

Team · 1 people

from the firm's website

What they invest in

from 3 of 8 portfolio companies

Consumer ×2FoodTech ×2AI & Machine Learning ×1Deep Tech ×1Direct to Consumer ×1Hardware ×1Healthtech ×1Medical Devices ×1

HQs:United States×2

Investments · 8 tracked

founders shown can be your intro path
Four Sigmaticfoursigmatic.comin

Four Sigmatic creates functional mushroom and adaptogen-based beverages, including coffees, elixirs, and other blends designed to support physical and mental wellness.

ConsumerDirect to ConsumerFoodTechWellness & FitnessVenice, US

Tero Isokauppila(Founder)

Co-investorsAble PartnersACCELFOODSAF Ventures

Minor Figuresminorfigures.com

Minor Figures produces plant-based oat milk beverages, including everyday and barista-focused formulations fortified with vitamins and minerals.

ConsumerFoodTech

Co-investorsDanone Manifesto Venture

Open Wateropenwater.healthin𝕏

Openwater develops an imaging platform using two optical modalities designed to diagnose and monitor diseases at the size and cost of a smartphone.

AI & Machine LearningDeep TechHardwareHealthtechMedical DevicesSan Francisco, US

Dr. Mary Lou Jepsen(Executive Chairman & Founder)in

Co-investorsAIR CapitalBold Capital PartnersCleveland AvenueCollaborative FundExcel Venture ManagementLauder Partners+5 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Kettle & FireLiveWatchMUSHOlipopRXBAR

Frequently asked questions

How many investments has Colter made?
Colter has 8 tracked investments.
What sectors does Colter focus on?
Colter focuses on Consumer, Direct to Consumer, FoodTech.
Where is Colter located?
Colter is headquartered in Chicago, US.
Does Colter lead rounds?
Yes, Colter leads investment rounds.
Who does Colter co-invest with?
Colter most often shares deals with Bold Capital Partners, Collaborative Fund, Lauder Partners, among 15 tracked co-investors.

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