MUD\WTR
Venice, US · Founded 2018 · 58 employees on LinkedIn · 8 known investors
MUD\WTR produces a functional tea-based beverage containing mushrooms, spices, and adaptogens designed as an alternative to coffee for sustained alertness and overall wellness. The product targets consumers seeking improved mental and physical performance without caffeine dependency.
Also known as Mud Water · MUD WTR
Founders & leadership
MUD\WTR was founded in 2018 by Shane Heath.
Investors · 8
Company profile
researched Aug 2026MUD\WTR is a direct-to-consumer functional beverage brand selling powdered drink blends built around functional mushrooms, cacao, spices and adaptogens, positioned as no- to low-caffeine alternatives to coffee. Its product line is organized into three categories: energy and focus blends (Coffee, Original with cacao and chai, Matcha, and caffeine-free Turmeric), protein blends containing 25 grams of organic complete protein combined with nootropic ingredients in chocolate and vanilla flavors, and calm blends (Rest and Hot Chocolate) formulated with calming adaptogens for unwinding and sleep. The company also runs limited-time seasonal products such as a Pumpkin Spice Latte blend made with real pumpkin and adaptogens.
The blends are described as USDA Certified Organic across the range, using organic, USA-grown mushrooms — lion's mane, reishi, chaga, turkey tail and cordyceps — with mushrooms grown in California, plus prebiotic fiber for gut support. The company states its formulations use no fillers, no synthetic pesticides or herbicides, no seed oils, no added sugar bombs and no artificial flavors, and that ingredients are third-party tested. Stated caffeine content varies by blend: 45 mg for Coffee, 55 mg for Matcha, 35 mg for Original, minimal caffeine in Hot Chocolate, and zero caffeine in Turmeric and Rest.
Founding story
MUD\WTR was founded by Shane Heath, who created the product after a period of heavy caffeine consumption and sought a calmer, more functional morning ritual as an alternative to coffee.
Business model
The company sells packaged powdered beverage blends and accessories such as coconut and vanilla creamers directly to consumers through its own online store, with both one-time purchases and a recurring subscription option. Purchases are backed by a 30-day money-back guarantee, and starter kits are used as an entry offer, often discounted (for example, promotions advertising 43% off and bundled free full-size creamer).
Consumer product sales of drink powders and add-ons via e-commerce, including repeat revenue from subscriptions.
Traction
Company-reported figures include more than 240 million cups served and over 60,000 verified five-star customer reviews. Customer testimonials cited on the site reference multi-year use of the product dating back roughly six years.
Latest developments
The product range has been expanded with newly labeled Coffee and Matcha energy blends and chocolate and vanilla protein blends, alongside a limited-time Pumpkin Spice Latte blend and a Labor Day promotion bundling a free full-size coconut creamer with an OG Starter Kit.
▸Full profile — market position, technology, go-to-market, geography
Market position
Operates in the mushroom coffee and functional beverage category, marketing itself against conventional coffee and energy drinks; the company cites more than 240 million cups served and over 60,000 verified five-star reviews.
Technology
Proprietary blend formulations combining high-dose functional mushroom extracts (lion's mane, reishi, chaga, turkey tail, cordyceps) with cacao, chai and other spices, rooibos, prebiotic fiber, adaptogens and, in the protein line, organic complete protein and nootropics; products are certified organic and third-party tested.
Go-to-market
Direct-to-consumer e-commerce on mudwtr.com, supported by promotional discount codes tied to creator and fan audiences, seasonal sale campaigns, subscription enrollment, customer review volume as social proof, a telephone ordering line, and endorsements from practitioners and performers.
Consumers looking to reduce or replace coffee and high-caffeine energy drinks while seeking sustained energy, focus, gut health, immune support and better sleep; marketing also references practitioners and performance-oriented users.
Geography
Headquartered in Venice, California, United States, selling online; mushrooms are sourced from USA growers, with mushroom cultivation in California.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlapCompanies competing with MUD\WTR for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsCompany website lists newly introduced Coffee and Matcha energy and focus blends, plus chocolate and vanilla protein blends containing 25g organic complete protein with nootropics.
Seasonal, limited-time blend made with real pumpkin and adaptogens.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- MUD\WTRmudwtr.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does MUD\WTR do?
- MUD\WTR sells USDA-organic mushroom-based coffee alternatives and functional blends for energy, focus and rest.
- Who founded MUD\WTR?
- MUD\WTR was founded by Shane Heath in 2018.
- Who are MUD\WTR's investors?
- MUD\WTR's investors include Able Partners, Costella Kirsch, Flucas Ventures, Melitas Ventures Llc, PROOF, Pure Ventures, Selva Ventures, Siddhi Capital.
- Where is MUD\WTR headquartered?
- MUD\WTR is headquartered in Venice, US.