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Shogun

YC W18

San Francisco, US · Founded 2015 · 90 employees · 12 known investors

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Shogun offers an ecommerce experience platform with tools for building and optimizing online stores to improve conversions and revenue. It serves brands selling on ecommerce platforms such as Shopify and BigCommerce.

Also known as Shogun Labs, Inc.

Developer ToolsE-commerceEnterprise SoftwareMarketing TechRetail TechSaaSB2BUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (W18)

Shogun was founded in 2015 by Finbarr Taylor and Nick Raushenbush.

FTFinbarr Taylor
Finbarr TaylorFounder & Board DirectorFinbarr Taylor previously worked as CEO and CTO at Shogun, a Y Combinator W18 company, and as a software engineer at Y Combinator. He is currently a visiting partner at Y Combinator.
NRNick Raushenbush
Nick RaushenbushCo-Founder, COO, Board Director2015–2025Nick Raushenbush cofounded Shogun, where he served as CEO and COO, and previously cofounded and was COO of creative agency Glass + Marker. He is also an active angel investor.
DK
Damien KanFounder
JM
Jenna MlakerHead of People
PM
Phill MoormanCEO
ES
Ed SavoySenior Business Ops Manager
MM
Maura MacMahonSenior Marketing Manager
AB
Alexandre BiniCTOformer
RH
Rachael HarnishDirector of Operationsformer
CS
Cady SmolaRecruiterformer
JP
James ParkerDirector of Talent Acquisitionformer
AN
Anne NordlofRecruiterformer

Investors · 12

FundersClublisted by FundersClubSan Francisco · $290K

How we know: FundersClub's portfolio page · Y Combinator's founder network · Not right? Tell us

Initialized Capitallisted by Initialized CapitalSan Francisco · $1M – $5M

How we know: Initialized Capital's portfolio page · funding news · getshogun.com · initialized.com · open dataset · 5k.vc investor directory · Y Combinator's founder network · Not right? Tell us

Insight Partnerslisted by Insight PartnersNew York · $120M – $350M

How we know: a partner's Signal profile · funding news · getshogun.com · open dataset · 5k.vc investor directory · Y Combinator's founder network · Not right? Tell us

Pioneerlisted by PioneerToronto, Ontario

How we know: Y Combinator's founder network · pioneerfund.vc · open dataset · 5k.vc investor directory · Not right? Tell us

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · prnewswire.com · open dataset · 5k.vc investor directory · Not right? Tell us

Amplify PartnersreportedMenlo Park · $500K – $5M

How we know: a partner's Signal profile · Not right? Tell us

Base10 PartnersreportedSan Francisco · $100K – $5M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Hypersphere VenturesreportedMiami Beach

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Liquid VenturesreportedSan Francisco · $250K – $5M

How we know: Y Combinator's founder network · open dataset · 5k.vc investor directory · Not right? Tell us

Stanford UniversityreportedStanford

How we know: Y Combinator's founder network · Not right? Tell us

VMG PartnersreportedSan Francisco · $10M – $200M

How we know: getshogun.com · Y Combinator's founder network · Not right? Tell us

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

The YC application· Winter 2018 batch

▶ Demo Day video — watch on YC ↗

Images

Shogun photo

Founder mafia

2 people who came through Shogun went on to found or lead other companies.

Sobhan NejadSoftware Engineer 1Founded Bland AIVignesh SubbiahSoftware EngineerFounded Unbound

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Companies working in the same space as Shogun.

Legal entities · 1

corporate structure
Shogun Labs, Inc.

In the news

8 Headless Commerce Startups Using Tech First Used by Amazonbusinessinsider.com · Nov 2021Shogun Raises $67.5 Million in Series C Fundingprnewswire.com · Aug 2021Shogun Raises $67.5 Million in Series C Fundinggetshogun.com · Jun 2021Shogun, a front end e-commerce page builder, nabs $67.5M as retailers look for alternatives to marketplaces – TechCrunchtechcrunch.com · Jun 2021| BeautyMatterbeautymatter.com · Dec 2020Shogun Raises $35M to Scale Rapidly Growing E-Commerce Experience Platformprnewswire.com · Nov 2020Shogun raises $35M to help brands take on Amazon with faster and better sites of their own | TechCrunchtechcrunch.com · Oct 2020Shogun raises $10M to help e-commerce brands build faster websitestechcrunch.com · Feb 2020

Frequently asked questions

What does Shogun do?
Shogun offers an ecommerce experience platform with tools for building and optimizing online stores to improve conversions and revenue. It serves brands selling on ecommerce platforms such as Shopify and BigCommerce.
Who founded Shogun?
Shogun was founded by Finbarr Taylor, Nick Raushenbush in 2015.
Who are Shogun's investors?
Shogun's investors include Accel, FundersClub, Initialized Capital, Insight Partners, Pioneer, Y Combinator, Amplify Partners, Base10 Partners and 4 more.
Where is Shogun headquartered?
Shogun is headquartered in San Francisco, US.