Shogun
YC W18San Francisco, US · Founded 2015 · 90 employees · 4 known investors
Shogun provides software tools for ecommerce store optimization and management, integrating with platforms like Shopify and BigCommerce. The product is designed to help merchants build and optimize their online stores through an intuitive interface.
Developer ToolsE-commerceEnterprise SoftwareMarketing TechSaaSB2BUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (W18)
Shogun was founded in 2015 by Finbarr Taylor and Nick Raushenbush.
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Finbarr Taylorin𝕏Founder & Board DirectorFinbarr Taylor previously worked as CEO and CTO at Shogun, a Y Combinator W18 company, and as a software engineer at Y Combinator. He is currently a visiting partner at Y Combinator.
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Nick Raushenbushin𝕏Co-Founder, COO, Board Director2015–2025Nick Raushenbush cofounded Shogun, where he served as CEO and COO, and previously cofounded and was COO of creative agency Glass + Marker. He is also an active angel investor.
Investors · 4
The YC application· Winter 2018 batch
Founder mafia
2 people who came through Shogun went on to found or lead other companies.
Competitors · 4
by search overlapWix534 shared keywordsWix is a website builder and domain registrar that enables users to create professional websites and online presence. The platform serves businesses, creators, agencies, and enterprises with design tools, business management features, and AI-powered capabilities.
BigCommerce (NASDAQ:CMRC)502 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
Omnisend435 shared keywordsOmnisend is a marketing automation platform that provides email, SMS, and push notification campaigns for ecommerce brands. It offers features including AI-powered copy generation, workflow automation, audience segmentation, and integrations with other marketing tools.
Webflow365 shared keywordsWebflow is a visual content management system and web design platform that enables creative teams to build, design, and publish brand-forward websites without heavy reliance on developers. The platform serves creative agencies, marketing teams, and enterprises seeking to maintain brand consistency while executing complex web experiences at scale.
Companies competing with Shogun for the same Google search keywords, organic and paid, via search-intersection analysis.
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Frequently asked questions
- What does Shogun do?
- Shogun provides software tools for ecommerce store optimization and management, integrating with platforms like Shopify and BigCommerce. The product is designed to help merchants build and optimize their online stores through an intuitive interface.
- Who founded Shogun?
- Shogun was founded by Finbarr Taylor, Nick Raushenbush in 2015.
- Who are Shogun's investors?
- Shogun's investors include Accel, Insight Partners, Y Combinator, Initialized Capital.
- Where is Shogun headquartered?
- Shogun is headquartered in San Francisco, US.





