Humm Kombucha
Bend, US · Founded 2011 · Oregon LLC · 73 employees on LinkedIn · 3 known investors
Humm Kombucha produces canned, USDA Certified Organic kombucha drinks featuring probiotics, vitamin B12, and no added sugars. The brand sells its beverages direct to consumers via variety packs and a subscription service.
Founders & leadership
Humm Kombucha was founded in 2011 by Michelle Lynn Mitchell and Jamie Beth Danek.
ML

Michelle Lynn MitchellCo-founder
JB
Jamie Beth DanekCo-founder
BJ
Brian Jay GrossmanExecutive
ET
Eric Thomas PlantenbergExecutive
Investors · 3
Also in the syndicate · 1
Naturally Gerber Finance
Funding
SEC filings, press & company announcements$23M disclosed across 4 of 5 rounds · 2014–2021
- $8MraisedOct 2021 · 2 sources
Naturally Gerber Finance
Source ↗
▶$8.1MraisedJun 2017 · 25 investors · ManufacturingRule 506(b)
▶$8.1MraisedJun 2017 · 25 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Remarkable LLCDirector
- William OwensDirector
- Jamie Beth DanekExecutive Officer, Director
- Jonathan MarshallDirector
- Eric PlantenbergExecutive Officer
- James SchellDirector
- Martha BejarDirector
- Michelle Lynn MitchellExecutive Officer, Director
- Gary FishDirector
- Kara Cissell-RoellDirector
- Brian GrossmanExecutive Officer
- Samuel J CamarataDirector
- Offering amount
- $10M
- Amount sold
- $8.1M
- Sales commissions
- $270K
- Placement agents
- Cascadia Capital, Inc.
- First sale
- May 2017
- Incorporated
- Limited Liability Company, Oregon
- Federal exemptions
- 06b
▶$3.9MraisedApr 2017 · 31 investors · ManufacturingRule 506(b)
▶$3.9MraisedApr 2017 · 31 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Jamie Beth DanekExecutive Officer, Promoter
- Michelle Lynn MitchellExecutive Officer, Promoter
- Eric Thomas PlantenbergExecutive Officer, Promoter
- Brian Jay GrossmanExecutive Officer, Promoter
- Offering amount
- $4.8M
- Amount sold
- $3.9M
- Minimum investment
- $50K
- First sale
- Apr 2014
- Incorporated
- Limited Liability Company, Oregon
- Federal exemptions
- 06b
▶$3MraisedDec 2016 · 24 investors · OtherRule 506(b)
▶$3MraisedDec 2016 · 24 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Brian Jay GrossmanExecutive Officer, Promoter
- Michelle Lynn MitchellDirector, Promoter
- Jamie Beth DanekExecutive Officer, Director, Promoter
- Eric Thomas PlantenbergExecutive Officer
- Offering amount
- $4M
- Amount sold
- $3M
- Minimum investment
- $50K
- First sale
- Dec 2014
- Incorporated
- Limited Liability Company, Oregon
- Federal exemptions
- 06b
▶$1MofferedDec 2014 · OtherRule 506(b)
▶$1MofferedDec 2014 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Michelle Lynn MitchellExecutive Officer, Promoter
- Jamie Beth DanekExecutive Officer, Promoter
- Offering amount
- $1M
- Minimum investment
- $25K
- Incorporated
- Limited Liability Company, Oregon, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapInstacart469 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Health-Ade263 shared keywordsHealth-Ade produces kombucha, a fermented tea containing probiotics and gut-healthy acids marketed for digestive and gut health. Its products are organic, non-GMO, gluten-free, and vegan, and sold directly to consumers in variety packs.
DoorDash207 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Better Booch176 shared keywordsBetter Booch produces kombucha with fruit and botanical flavors, sold in recyclable cans as single flavors and variety packs. The direct-to-consumer beverage brand offers Native+ Synbiotics kombucha shipped refrigerated to customers.
Drinkwalkerbrothers164 shared keywordsWalker Brothers makes craft kombucha beverages designed to replicate the complexity of craft beer while being gentler on digestion and aligned with healthy lifestyles. The company is based in Nashville, TN.
Uber Eats138 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
Companies competing with Humm Kombucha for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Humm Kombucha do?
- Humm Kombucha produces canned, USDA Certified Organic kombucha drinks featuring probiotics, vitamin B12, and no added sugars. The brand sells its beverages direct to consumers via variety packs and a subscription service.
- Who founded Humm Kombucha?
- Humm Kombucha was founded by Michelle Lynn Mitchell, Jamie Beth Danek in 2011.
- Who are Humm Kombucha's investors?
- Humm Kombucha's investors include GroundForce Capital, VMG Partners.
- How much funding has Humm Kombucha raised?
- Humm Kombucha has disclosed $23M raised across 4 of its 5 known rounds.
- Where is Humm Kombucha headquartered?
- Humm Kombucha is headquartered in Bend, US.



