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Zitcha
Founded 2022 · 57 employees on LinkedIn · 3 known investors
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Zitcha builds a retail media platform for retailers operating retail media networks (RMNs), connecting onsite, offsite, and in-store advertising channels into one system for planning, activation, billing, and reporting. Its AI recommendation engine ties ad spend to product margin, inventory, and sell-through data so retailers, brands, and agencies can measure incremental sales and category profit.
Founders & leadership
Zitcha was founded in 2022 by Troy Townsend and Jack Byrne.
Investors · 3
How we know: OIF Ventures's portfolio page · funding news · afr.com · Not right? Tell us
How we know: a partner's Signal profile · funding news · bandt.com.au · Not right? Tell us
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AOct 2024
VMG Partners (lead), OIF Ventures
Source ↗ - Undisclosed amountSeedNov 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Zitcha do?
- Zitcha builds a retail media platform for retailers operating retail media networks (RMNs), connecting onsite, offsite, and in-store advertising channels into one system for planning, activation, billing, and reporting. Its AI recommendation engine ties ad spend to product margin, inventory, and sell-through data so retailers, brands, and agencies can measure incremental sales and category profit.
- Who founded Zitcha?
- Zitcha was founded by Troy Townsend, Jack Byrne in 2022.
- Who are Zitcha's investors?
- Zitcha's investors include OIF Ventures, Our Innovation Fund, VMG Partners.