Fundraising Fox

Afresh Technologies

11 known investors

afresh.com

Afresh offers an AI platform for grocery retailers and distributors that uses data models of products, inventory, and operations to guide ordering and merchandising decisions. It aims to reduce shrink, improve margins, and balance availability, freshness, labor, and profitability across store departments.

Also known as Afresh · Afresh Technologies

Founders & leadership

MSMatt Schwartz
Matt SchwartzinFounderFounder at Afresh Technologies exit
NFNathan Fenner
Nathan FennerinFounderFounder at Afresh Technologies exit

Investors · 11

Company profile

researched Aug 2026

Afresh provides an artificial-intelligence platform aimed at grocery retailers, originally built for fresh departments and later extended across the rest of the store. The platform centers on data models that represent how products, inventory and operations relate to one another, so that ordering and merchandising recommendations start from a reconciled view of a retailer's business rather than idealized master data. The company positions this "fresh-first foundation" as a response to conditions specific to grocery: shifting assortments, multiple vendors, random-weight packs and fluctuating prices, which create persistent data gaps.

The product line spans store ordering (recommending what to order and when, by department), period ending inventory (closing accounting periods with accurate ending inventory), production planning (scheduling in-store production to balance freshness and waste), recipe management (a single source of truth for recipes) and DC buying (distribution-center purchasing driven by store-level demand). Rather than issuing recommendations alone, Afresh also markets software agents that automate routine tasks, coordinate workflows and escalate to store associates when human judgment is required. Stated outcomes on the company's site include roughly 25% shrink reduction, a 3% sales increase, 40% faster ordering versus computer-automated ordering, and deployment across more than 12,700 departments; the site also references SOC 2 compliance.

Business model

Afresh licenses its platform to grocery retailers and distributors, engaging prospective customers through demo requests and publishing customer stories as references.

Traction

The company's site cites deployment across more than 12,700 departments and references to nodes across 40 states, alongside outcome claims of 25% shrink reduction, a 3% sales increase and 40% faster ordering compared with computer-automated ordering.

Full profile — market position, technology, go-to-market

Market position

Afresh contrasts its approach with legacy systems that assume clean, complete data, arguing that a fresh-first data foundation and probabilistic decision-making handle the messy assortment, vendor, random-weight and pricing data typical of grocery.

Technology

The system combines grocery-specific data models of products, inventory and operations with decision-making that models a range of conditions instead of static assumptions, balancing availability, freshness, labor and profitability. Automated agents execute routine work and hand off to store teams when judgment is needed. The platform is designed to operate on imperfect, incomplete retail data.

Go-to-market

Direct enterprise sales driven by demo requests on the company website, supported by published customer stories and named retail-technology executive testimonials.

Grocery retailers and their distribution centers, with product benefits framed for operations, merchandising, IT and executive stakeholders in store and enterprise settings.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Departments servedJan 202512,700 departments
Faster ordering vs. Computer Automated OrderingJan 202540%
HeadcountAug 2026108,640
Sales increaseJan 20253%
Shrink reductionJan 202525%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Afresh Technologies do?
Afresh sells an AI platform that helps grocery retailers order, plan production and manage inventory across store departments.
Who founded Afresh Technologies?
Afresh Technologies was founded by Matt Schwartz, Nathan Fenner.
Who are Afresh Technologies's investors?
Afresh Technologies's investors include Better Food Ventures, Black Jays Ventures, Bright Pixel Capital, Caesar Ventures, Designer Fund, Doon Capital, GroundForce Capital, Insight Partners and 3 more.