SANCTUARY

Sanctuary is a mystical products and services company that delivers astrology, tarot, numerology, crystal and psychic experiences through a digital platform and mobile apps. Its core offering is on-demand readings delivered by a marketplace of vetted readers whose specialties are listed on the site, including universal readings, psychic, astrology, tarot, energy healing, human design, past life and mediumship, with love and career among the common topics. Each reader profile displays a per-minute rate and a user rating with review counts.

Alongside one-to-one readings, Sanctuary publishes free daily horoscopes for the twelve zodiac signs and offers self-service tools such as an interactive birth chart and a compatibility calculator. It also packages multi-session, astrology-inspired "signature programs" aimed at specific life situations — Healing Heart (post-breakup recovery), Energy Reset (clearing emotional blocks) and Compatibility Compass (relationship patterns and self-understanding). Gift cards for readings are sold directly on the site, and the service is distributed as apps on the Apple App Store and Google Play.

Business model

Consumer marketplace model: Sanctuary connects users with independent readers and charges for sessions on a per-minute basis, with rates set per reader. Discounted introductory offers ($1 per minute, or five minutes for $4.99 against a stated $29.99 value) are used to acquire first-time customers, and packaged programs and gift cards provide additional purchase paths.

Paid per-minute readings across a range of listed rates, bundled "signature programs," and gift card sales; free daily horoscopes, birth charts and compatibility tools serve as no-cost entry points.

Traction

The site states that over 7 million people use its free daily horoscopes and features user testimonials; individual reader profiles show rating counts ranging from dozens to more than 1,900 reviews.