Shapes Inc.

Shapes Inc., previously known as Circle Labs, develops general-purpose social AI agents branded "shapes." The agents are designed to participate in multi-person, text-based conversations in messaging and social settings rather than in one-to-one prompting sessions, and can search the web, write code, design, and carry out tasks assigned by users. Rather than offering a catalog of prebuilt bots, the product lets users create and name their own agents, assign each a role, and add them to a shared thread where they work alongside human participants.

The company's stated product concepts include autonomous recursive self-improvement loops, in which a user sets a goal and a target and the agent executes, reports back, incorporates feedback, and repeats; and "social intelligence," in which agents accumulate context over time and modulate when they intervene in a conversation. Use cases promoted on the company's site include group trip planning, small-team company building, study groups, and shared media watch-alongs. A Bloomberg company profile characterizes the business as a technology software developer offering an application that facilitates new human friendships through AI agents in group chats, serving customers worldwide.

Founding story

The company was founded by Anushk and Noorie, who met in Atlanta during college; both left college and relocated to the San Francisco Bay Area to start the company. It began under the name Circle Labs before rebranding to Shapes Inc.

Business model

The company offers an application, available on the web and as a downloadable app, in which users sign up and create AI agents that operate inside group conversations.