Fundraising Fox

El Cap Equity

Venture capital

Salt Lake City Β· Pre-Seed–Seed Β· 2 people tracked

Also known as EL CAP HOLDINGS CAPITAL PARTNERS, LLC

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Investment thesis

El Cap positions itself as a builder-first partnership backing founders at the earliest stages of company formation. The firm takes a generalist approach, having invested across categories including AI, climate, web3, developer tools, and SaaS. It emphasizes maintaining high context on the businesses it backs and providing hands-on support to accelerate founders' visions and help them avoid routine early-stage mistakes.

Source: firm website, verified Aug 18, 2026.

Stage
Pre-Seed–Seed
HQ
Salt Lake City, Utah, US
Leads rounds
Follows
Founded
2019
Private fund assets
$29.2M
VC funds
8
Tracked investments
17

Team Β· 2 people

from public directories

What they invest in

from 13 of 17 portfolio companies

AI & Machine Learning Γ—9SaaS Γ—5Enterprise Software Γ—4E-commerce Γ—2Fintech Γ—2Marketing Tech Γ—2AdTech Γ—1Advanced Manufacturing Γ—1

HQs:United StatesΓ—4

Investments Β· 17 tracked

founders shown can be your intro path
β†’ 19th19th.comin𝕏

19th is a platform that lets users train small, task-specific machine learning models from their own examples, automatically searching model candidates and distilling them into production-ready models.

AI & Machine LearningData & InfrastructureDeveloper Tools

β†’ Arkestroarkestro.comin

Arkestro provides intelligent procurement software that automates supplier quote collection and comparison for enterprise procurement teams.

AI & Machine LearningEnterprise SoftwareSaaSSan Francisco, US

Edmund LeikenBen Leiken(CTO)Rob Desantis(Co-founder)Edmund Adam Zagorin(Executive Officer, Director)Martin Meyer(Executive Officer)Neil Lustig(Executive Officer, Director)

Co-investorsActivant CapitalAltira Group LLCCervinConstruct CapitalForum VenturesKoch Disruptive Technologies+4 more

β†’ Emulate Citiesemulatecities.com
β†’ Foundation Alloyfoundationalloy.comin𝕏

Foundation Alloy develops new engineering metals using a solid-state metallurgy process originating from MIT and UC Irvine research, offering faster alloy development, domestic supply, and material properties beyond conventional methods.

Advanced ManufacturingDeep TechNew Materials

Jasper Lienhard(Cofounder)Jake(Co-founder (company strategy, operations, financing, commercialization))

Co-investorsAlumni VenturesAmerica's Frontier FundBasecamp FundCastor Ventures (an Alumni Ventures Fund)Material ImpactSafar Partners+3 more

β†’ Heatmapheatmap.comin𝕏

Heatmap provides real-time ecommerce analytics and on-site behavior tracking (heatmaps, scrollmaps, journey analysis) that ties every click, scroll, and session to revenue at the element level.

AI & Machine LearningE-commerceMarketing Tech

Co-investorsHawke VenturesMu VenturesVine Ventures

β†’ Redogetredo.com

Redo provides returns management and fulfillment software for e-commerce businesses, featuring AI-powered SMS messaging, order tracking, and integrations with platforms like Shopify and ShipHero.

E-commerceSaaS

Co-investorsAglae VenturesBYU Cougar CapitalKickstart

β†’ Reviverevivemedia.usin

Revive Media offers an advertising platform that uses LLM technology to automate audience discovery and targeting across DSPs, letting advertisers describe their targeting criteria and have relevant segments selected automatically.

AdTechAI & Machine LearningMarketing Tech

β†’ Roborobo.tech

Robo is an AI platform that automates research and evaluation of external biopharma assets, using AI agents to search across 100M+ primary data sources such as publications, trial registries, patents, and conference abstracts and score them against custom criteria.

AI & Machine LearningBiotechEnterprise Software

Co-investorsCoinbase Ventures

β†’ Rooted Agrootedag.com

Rooted Ag develops pasture sensors with AI-driven intelligence to monitor cattle rumen fill and body condition, helping ranchers time rotational grazing moves.

AgTechAI & Machine LearningIoT

β†’ Strange Loopstrangelooplabs.aiin𝕏

Strange Loop Labs designs, builds, and operates custom AI systems for large enterprises and professional-services firms, such as bespoke tax AI to automate manual processing of forms like K-1s.

AI & Machine LearningEnterprise SoftwareFintech

Co-investorsGaia Ventures

β†’ Vallorvallor.ai

Vallor.ai offers Val, an AI assistant that answers plain-English questions about a company's contracts and spend, returning results cited back to the underlying agreements.

AI & Machine LearningEnterprise SoftwareSaaS

Co-investorsBloomberg Beta

FieldPaymyfieldpay.com

FieldPay enables instant wage payments tied to completed work for field service teams and contractors.

FintechFuture of WorkHR TechAustin, US

Co-investors2045 Ventures

Generation Esports

A platform where gamers learn and compete together (acquired).

Hyperscalerunhyperscale.comin

Hyperscale offers Vic, an AI assistant built for trucking fleets and carriers that automates repetitive back-office and dispatch tasks such as order entry, POD capture into a TMS, after-hours dispatch, breakdown triage, appointment scheduling, track-and-trace, and detention/accounts receivable collection.

AI & Machine LearningLogistics & Supply ChainSaaS

Rhizomerhizomedata.comin𝕏

Rhizome provides a software platform that helps electric utilities model climate threats across decades, identify asset vulnerabilities, and build cost-benefit analyses to justify grid resilience investments to regulators.

CleantechClimate TechSaaS

Co-investorsConvective CapitalJetstream

Unstack

High-performance, data-driven eCommerce sites (acquired).

Verb

A data experience platform for SaaS developers (acquired).

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has El Cap Equity made?
El Cap Equity has 17 tracked investments.
What stage does El Cap Equity invest at?
El Cap Equity invests at the Pre-Seed, Seed stages.
What sectors does El Cap Equity focus on?
El Cap Equity focuses on AI & Machine Learning, Climate Tech, Crypto & Web3, Developer Tools, E-commerce, Enterprise Software, SaaS, Sector Agnostic.
Where is El Cap Equity located?
El Cap Equity is headquartered in Salt Lake City, US.
Does El Cap Equity lead rounds?
El Cap Equity typically participates in rounds rather than leading them.
Who does El Cap Equity co-invest with?
El Cap Equity most often shares deals with 2045 Ventures, Altira Group LLC, Construct Capital, among 27 tracked co-investors.

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