El Cap Equity
Venture capitalSalt Lake City Β· Pre-SeedβSeed Β· 2 people tracked
Also known as EL CAP HOLDINGS CAPITAL PARTNERS, LLC
Investment thesis
El Cap positions itself as a builder-first partnership backing founders at the earliest stages of company formation. The firm takes a generalist approach, having invested across categories including AI, climate, web3, developer tools, and SaaS. It emphasizes maintaining high context on the businesses it backs and providing hands-on support to accelerate founders' visions and help them avoid routine early-stage mistakes.
Source: firm website, verified Aug 18, 2026.
Team Β· 2 people
from public directoriesWhat they invest in
from 13 of 17 portfolio companiesAI & Machine Learning Γ9SaaS Γ5Enterprise Software Γ4E-commerce Γ2Fintech Γ2Marketing Tech Γ2AdTech Γ1Advanced Manufacturing Γ1
HQs:United StatesΓ4
Investments Β· 17 tracked
founders shown can be your intro pathArkestro provides intelligent procurement software that automates supplier quote collection and comparison for enterprise procurement teams.
AI & Machine LearningEnterprise SoftwareSaaSSan Francisco, US
Edmund LeikenBen Leiken(CTO)Rob Desantis(Co-founder)Edmund Adam Zagorin(Executive Officer, Director)Martin Meyer(Executive Officer)Neil Lustig(Executive Officer, Director)
Co-investorsActivant CapitalAltira Group LLCCervinConstruct CapitalForum VenturesKoch Disruptive Technologies+4 more
Foundation Alloy develops new engineering metals using a solid-state metallurgy process originating from MIT and UC Irvine research, offering faster alloy development, domestic supply, and material properties beyond conventional methods.
Advanced ManufacturingDeep TechNew Materials
Jasper Lienhard(Cofounder)Jake(Co-founder (company strategy, operations, financing, commercialization))
Co-investorsAlumni VenturesAmerica's Frontier FundBasecamp FundCastor Ventures (an Alumni Ventures Fund)Material ImpactSafar Partners+3 more
Heatmap provides real-time ecommerce analytics and on-site behavior tracking (heatmaps, scrollmaps, journey analysis) that ties every click, scroll, and session to revenue at the element level.
AI & Machine LearningE-commerceMarketing Tech
Co-investorsHawke VenturesMu VenturesVine Ventures
Redo provides returns management and fulfillment software for e-commerce businesses, featuring AI-powered SMS messaging, order tracking, and integrations with platforms like Shopify and ShipHero.
E-commerceSaaS
Co-investorsAglae VenturesBYU Cougar CapitalKickstart
Revive Media offers an advertising platform that uses LLM technology to automate audience discovery and targeting across DSPs, letting advertisers describe their targeting criteria and have relevant segments selected automatically.
AdTechAI & Machine LearningMarketing Tech
Robo is an AI platform that automates research and evaluation of external biopharma assets, using AI agents to search across 100M+ primary data sources such as publications, trial registries, patents, and conference abstracts and score them against custom criteria.
AI & Machine LearningBiotechEnterprise Software
Co-investorsCoinbase Ventures
Rooted Ag develops pasture sensors with AI-driven intelligence to monitor cattle rumen fill and body condition, helping ranchers time rotational grazing moves.
AgTechAI & Machine LearningIoT
Strange Loop Labs designs, builds, and operates custom AI systems for large enterprises and professional-services firms, such as bespoke tax AI to automate manual processing of forms like K-1s.
AI & Machine LearningEnterprise SoftwareFintech
Co-investorsGaia Ventures
Vallor.ai offers Val, an AI assistant that answers plain-English questions about a company's contracts and spend, returning results cited back to the underlying agreements.
AI & Machine LearningEnterprise SoftwareSaaS
Co-investorsBloomberg Beta
FieldPay enables instant wage payments tied to completed work for field service teams and contractors.
FintechFuture of WorkHR TechAustin, US
Co-investors2045 Ventures
A platform where gamers learn and compete together (acquired).
Hyperscale offers Vic, an AI assistant built for trucking fleets and carriers that automates repetitive back-office and dispatch tasks such as order entry, POD capture into a TMS, after-hours dispatch, breakdown triage, appointment scheduling, track-and-trace, and detention/accounts receivable collection.
AI & Machine LearningLogistics & Supply ChainSaaS
Rhizome provides a software platform that helps electric utilities model climate threats across decades, identify asset vulnerabilities, and build cost-benefit analyses to justify grid resilience investments to regulators.
CleantechClimate TechSaaS
Co-investorsConvective CapitalJetstream
High-performance, data-driven eCommerce sites (acquired).
A data experience platform for SaaS developers (acquired).
Portfolio news
latest coverage across their companiesFieldPay Β· lemonseedmarketing.com Β· Sep 9, 2025
β Arkestro Β· pulse2.com Β· May 15, 2025
Frequently asked questions
- How many investments has El Cap Equity made?
- El Cap Equity has 17 tracked investments.
- What stage does El Cap Equity invest at?
- El Cap Equity invests at the Pre-Seed, Seed stages.
- What sectors does El Cap Equity focus on?
- El Cap Equity focuses on AI & Machine Learning, Climate Tech, Crypto & Web3, Developer Tools, E-commerce, Enterprise Software, SaaS, Sector Agnostic.
- Where is El Cap Equity located?
- El Cap Equity is headquartered in Salt Lake City, US.
- Does El Cap Equity lead rounds?
- El Cap Equity typically participates in rounds rather than leading them.
- Who does El Cap Equity co-invest with?
- El Cap Equity most often shares deals with 2045 Ventures, Altira Group LLC, Construct Capital, among 27 tracked co-investors.
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