Chatlabs

ChatLabs is a web-based creative platform for commerce brands that generates product and campaign visuals from uploaded product images. Users set up a brand profile once — fonts, colors, accent colours and tone — add products to a catalog, choose a workflow or shoot type, and generate asset sets that can be reviewed, selected and exported in channel-specific formats. Stated output types include studio-style product photography, lifestyle shoots, e-commerce shoots, performance ads, ghost model and model-movement imagery, life-sized product shots, organic social content, product detail page (PDP) assets and email visuals.

Platform capabilities described by the company include model, scene and product selection (diverse models and global locations combined with the user's own product catalog), automatic brand consistency by reading brand attributes rather than requiring manual briefing, product upload and catalog management, pre-built workflow selection, and an AI campaign brief feature that interprets a written request, identifies the focal point and applies brand rules to configure a workflow. The company positions the product as usable by marketers rather than engineers and frames it as removing the need for physical studios and reshoots. Industry-specific use cases are published for fashion, beauty, electronics, home, wellness, and food & beverage.

Business model

ChatLabs sells access to a software platform on which brand teams generate visual assets themselves; the site publishes a pricing page and sign-up/"Get Started" flows, indicating self-serve account-based access rather than per-project production services.

Traction

The company states its platform is used by fashion and commerce brands and publishes named testimonials from a marketing manager at Samsung Electronics, an omnichannel and data officer at LVMH, and the CEO and co-founder of UNLTD. Beer. The Samsung testimonial cites a pilot that produced a 134% increase in social media conversion rate and an uplift in return on ad spend; the UNLTD. Beer testimonial cites reduced agency and production costs.