Kelly Goetsch

Experience

1. Pipe17Presidentcurrent2025 — present
2. Pipe17Chief Operating Officer2025Seattle, Washington, United States
3. Pipe17Advisor2023 — 2024Seattle, Washington, United States
4. Commerce Operations FoundationFounder, Presidentcurrent2025 — present
5. Bluestone PIMBoard Membercurrent2023 — presentTønsberg, Vestfold og Telemark, Norway
6. ReFiBuy.aiAdvisorcurrent2025 — present
7. NetlifyAdvisorcurrent2024 — presentSan Francisco, California, United States
8. commercetoolsAdvisor2025Berlin, Germany
9. commercetoolsChief Strategy Officer2022 — 2024Berlin, Germany
10. commercetoolsChief Product Officer2016 — 2022Berlin Area, Germany
11. MACH AllianceCo-Founder, Founding President, Chairman2020 — 2024London, England, United Kingdom
12. National Retail FederationBoard Member - Associate Member Council2021 — 2022
13. O'ReillyAuthor2014 — 2020
14. OracleDirector, Product Management - Microservices2011 — 2016San Francisco Bay Area
15. Walmart.comChief ATG Consultant to Walmart2008 — 2011San Francisco Bay Area
16. Art Technology GroupSenior Solutions Architect2005 — 2011Greater Chicago Area
17. Foot LockerFront-End Team Lead2004 — 2005Wausau, Wisconsin Area

Education

1. University of Illinois ChicagoMaster of Science (M.S.), Management Information Systems2010 — 2011
2. University of Illinois ChicagoBachelor of Business Administration (BBA), Entrepreneurship2006 — 2010
3. University of Wisconsin at Marathon CountyAssociate of Arts and Sciences (AAS)2003 — 2005

Same school

Also attended University of Illinois Chicago36

SBSam BlackmanEntrepreneur in Residence at GV (Google Ventures)KWKate WilschutzChief Financial Officer, Revolution Funds at RevolutionSSSteve ShafferOperating Partner at Volition CapitalASAnshul SadanaCEO, Nexthop AI at EMERGENT VENTURESSGStefano GaliassoVice President at Energy Capital VenturesBGBoris GyllhamnInvestor at Almi Invest

+ 30 more

Shared employers

Also worked at ReFiBuy.ai1

SWScot WingoInvestor at G20 Ventures

Also worked at commercetools3

RWRichard WellsManaging Director at Insight PartnersCHCarol HilsumAdvisor at TLF VenturesECEthan ChoiPartner at Accel

Also worked at Oracle307

DRDanny RimerPartner at Index VenturesAAyshaAdvisor at Clear VenturesNVNatalie VaisInvestor at Spark CapitalMSMark SiegelPartner Emeritus at Menlo VenturesHCHope CochranVenture Partner at Madrona Venture GroupMTMark T. NelsonVenture Partner at Madrona Venture Group

+ 301 more

Also worked at Foot Locker2

CWChristian WenigerVenture Partner at Storm VenturesLCLaurie ClarkChief of Staff at Norrsken22