About
President of Pipe17; advises Mu Ventures on commerce technology.
Experience
- Pipe17Presidentcurrent2025 — present
- Pipe17Chief Operating Officer2025Seattle, Washington, United States
- Pipe17Advisor2023 — 2024Seattle, Washington, United States
- Commerce Operations FoundationFounder, Presidentcurrent2025 — present
- Bluestone PIMBoard Membercurrent2023 — presentTønsberg, Vestfold og Telemark, Norway
- ReFiBuy.aiAdvisorcurrent2025 — present
- NetlifyAdvisorcurrent2024 — presentSan Francisco, California, United States
- commercetoolsAdvisor2025Berlin, Germany
- commercetoolsChief Strategy Officer2022 — 2024Berlin, Germany
- commercetoolsChief Product Officer2016 — 2022Berlin Area, Germany
- MACH AllianceCo-Founder, Founding President, Chairman2020 — 2024London, England, United Kingdom
- National Retail FederationBoard Member - Associate Member Council2021 — 2022
- O'ReillyAuthor2014 — 2020
- OracleDirector, Product Management - Microservices2011 — 2016San Francisco Bay Area
- Walmart.comChief ATG Consultant to Walmart2008 — 2011San Francisco Bay Area
- Art Technology GroupSenior Solutions Architect2005 — 2011Greater Chicago Area
- Foot LockerFront-End Team Lead2004 — 2005Wausau, Wisconsin Area
Colleagues at Mu Ventures
Adam Altman
Managing Member, KABR Group at Mu Ventures
Aman Advani
CEO, Ministry of Supply at Mu Ventures
Austin Ritter
Investor at Mu Ventures
Babak Hamadani
GP, Primeset at Mu Ventures
Chaz Flexman
Investor at Mu Ventures
Chris Clark
Co-founder + CTO, Grove Collaborative at Mu Ventures
Dan Goodfriend
Executive Director, Hearst at Mu Ventures
David Bercovich
CEO, Insight M at Mu Ventures
Frequently asked questions
- Who is Kelly Goetsch?
- President of Pipe17; advises Mu Ventures on commerce technology.
- Where does Kelly Goetsch work?
- Kelly Goetsch is Angel at Mu Ventures.
- What check size does Kelly Goetsch write?
- Kelly Goetsch typically writes checks of $5K – $50K.
- Where did Kelly Goetsch go to school?
- Kelly Goetsch studied at University of Illinois Chicago (Master of Science (M.S.), Management Information Systems); University of Illinois Chicago (Bachelor of Business Administration (BBA), Entrepreneurship); University of Wisconsin at Marathon County (Associate of Arts and Sciences (AAS)).
Same school
Also attended University of Illinois Chicago45
Sam BlackmanEntrepreneur in Residence at GV (Google Ventures)Kate WilschutzChief Financial Officer, Revolution Funds at RevolutionSteve ShafferOperating Partner at Volition CapitalAnshul SadanaCEO, Nexthop AI at EMERGENT VENTURESStefano GaliassoVice President at Energy Capital VenturesBoris GyllhamnInvestor at Almi Invest
+ 39 more
Shared employers
Also worked at ReFiBuy.ai1
Also worked at commercetools5
Also worked at Oracle398
Danny RimerPartner at Index VenturesMarc BenioffCo-founder, Chair & CEO of SalesforceAyshaAdvisor at Clear VenturesNatalie VaisInvestor at Spark CapitalMark SiegelPartner Emeritus at Menlo VenturesHope CochranVenture Partner at Madrona Venture Group
+ 392 more
