Fundraising FoxFirmly
Seattle, US · 8 known investors
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Firmly provides a platform that connects merchants and their commerce stacks to AI agents through a single integration, supporting agentic protocols such as UCP, ACP, MCP, AP2, and TAP without engineering work. Its product, firmly Connect, makes merchant products shoppable across multiple AI agent channels, embedding checkout at the point of product discovery.
Founders & leadership
Investors · 8
How we know: av.vc · Not right? Tell us
How we know: Hawke Ventures's portfolio page · Not right? Tell us
How we know: PID Fund I, a series of DV Collective, LP's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
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Frequently asked questions
- What does Firmly do?
- Firmly provides a platform that connects merchants and their commerce stacks to AI agents through a single integration, supporting agentic protocols such as UCP, ACP, MCP, AP2, and TAP without engineering work. Its product, firmly Connect, makes merchant products shoppable across multiple AI agent channels, embedding checkout at the point of product discovery.
- Who founded Firmly?
- Firmly was founded by Kumar N Senthil.
- Who are Firmly's investors?
- Firmly's investors include Alumni Ventures, FJ Labs, Hawke Ventures, Mu Ventures, PID Fund I, a series of DV Collective, LP, Rachel Zoe Ventures, Benhamou Global Ventures, Hike Ventures.
- Where is Firmly headquartered?
- Firmly is headquartered in Seattle, US.