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Balanced Breakfast

Venture capital

New York · Pre-Seed–Seed · 1 people tracked

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Investment thesis

Balanced Breakfast positions itself as a leading early-stage CPG fund built and operated by CPG founders. Its differentiation is grounded in operator experience: the team members are CPG founders themselves, and it cites as validation that every founder it has backed has reciprocally invested in the fund. The firm invests at the early stage in consumer packaged goods companies.

Source: firm website, verified Sep 27, 2026.

Stage
Pre-Seed–Seed
HQ
New York, NY, US
Instruments
Equity
Founded
2020
Tracked investments
1

Team · 1 people

from the firm's website
James· Founder

Founder of Balanced Breakfast and the point of contact for founder inquiries.

What they invest in

from 1 of 1 portfolio companies

Consumer ×1Direct to Consumer ×1FoodTech ×1

Investments · 1 tracked

founders shown can be your intro path
Aura Boraaurabora.comin𝕏Jun 2021 · $2M

Aura Bora is a sparkling water brand that produces flavored beverages made with filtered water, herbal extracts, and natural sweeteners, positioned as a healthier alternative to traditional sodas and commercial seltzers.

ConsumerDirect to ConsumerFoodTech

Co-investorsAngel groupAssembled BrandsConsumer VenturesGaingelsSeaside VenturesSiddhi Capital+1 more

Frequently asked questions

What stage does Balanced Breakfast invest at?
Balanced Breakfast invests at the Pre-Seed, Seed stages.
What sectors does Balanced Breakfast focus on?
Balanced Breakfast focuses on Consumer, Direct to Consumer, FoodTech.
Where is Balanced Breakfast located?
Balanced Breakfast is headquartered in New York, US.

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