Fundraising FoxViolet Grey
Los Angeles, US · Founded 2010 · 7 known investors
Find your way into Violet Grey
Sign up to see every warm intro you have to Violet Grey
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Violet Grey team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Violet Grey is an online beauty retailer that sells curated skincare and cosmetics products, including editorial "files" reviewing items such as Angela Caglia's Cell Forté serum. The site combines e-commerce with product reviews and beauty guides.
Founders & leadership
Violet Grey was founded in 2010 by Cassandra Grey.
Board
Investors · 7
How we know: Agility Capital's portfolio page · Not right? Tell us
How we know: Assembled Brands's portfolio page · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: Fernbrook Capital Management's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: lererhippeau.com · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$30.2M disclosed across 4 rounds · 2014–2018
▶$9MraisedFeb 2018 · 1 investors · Other TechnologyRule 506(b)
- Michael WalrathDirector
- Cassandra GreyExecutive Officer, Director
- Richard ScanlonDirector
- Aviv NevoDirector
- Marigay McKeeDirector
- Jill ScalamandreDirector
- April UchitelExecutive Officer
- Marc ReyDirector
- Offering amount
- $9M
- Amount sold
- $9M
- Proceeds to insiders
- $1.7M
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.2MraisedSep 2017 · 2 investors · Other TechnologyRule 506(b)
- Marissa BellExecutive Officer
- Cassandra GreyExecutive Officer, Director
- Marigay McKeeDirector
- Michael WalrathDirector
- Aviv NevoDirector
- Richard ScanlonDirector
- Amount sold
- $1.2M
- First sale
- Aug 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12.9MraisedAug 2016 · 19 investors · Other TechnologyRule 506(b)
- Marigay MckeeDirector
- Cassandra GreyExecutive Officer, Director
- Brad GreyDirector
- Michael WalrathDirector
- Aviv NevoDirector
- Richard ScanlonDirector
- Offering amount
- $18.7M
- Amount sold
- $12.9M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7.1MraisedMar 2014 · 26 investors · Other TechnologyRule 506(b)
- Richard ScanlonDirector
- Brad GreyDirector
- Aviv NevoDirector
- Cassandra GreyExecutive Officer, Director
- Michael WalrathDirector
- Offering amount
- $7.3M
- Amount sold
- $7.1M
- First sale
- Feb 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Violet Grey do?
- Violet Grey is an online beauty retailer that sells curated skincare and cosmetics products, including editorial "files" reviewing items such as Angela Caglia's Cell Forté serum. The site combines e-commerce with product reviews and beauty guides.
- Who founded Violet Grey?
- Violet Grey was founded by Cassandra Grey in 2010.
- Who are Violet Grey's investors?
- Violet Grey's investors include Agility Capital, Assembled Brands, Beechwood Capital, Fernbrook Capital Management, Lerer Hippeau, Marker, Red Sea Ventures.
- How much funding has Violet Grey raised?
- Violet Grey has disclosed $30.2M raised across 4 rounds.
- Where is Violet Grey headquartered?
- Violet Grey is headquartered in Los Angeles, US.