Fundraising Fox

Violet Grey

Los Angeles, US · 4 known investors

Violet Grey is an online beauty retailer that sells curated skincare and cosmetics products, including editorial "files" reviewing items such as Angela Caglia's Cell Forté serum. The site combines e-commerce with product reviews and beauty guides.

ConsumerDirect to ConsumerE-commerceRetail Tech

Investors · 4

Beechwood CapitalBoston
Fernbrook Capital ManagementNew York · $1M
MarkerNew York
Red Sea VenturesreportedNew York · $300K – $1M

In the news

Violet Grey Is Making a Comeback With More Stores | Voguevogue.com · Apr 2026Violet Grey founder buys back retail brand from Farfetch - Global Cosmetics Newsglobalcosmeticsnews.com · Sep 2024Cassandra Grey Has Bought Back Violet Greywwd.com · Sep 2024The Many Lives of Cassandra Grey, Founder of L.A. Beauty Hotspot, Violet Grey - Air Mailairmail.news · Dec 2023

Frequently asked questions

What does Violet Grey do?
Violet Grey is an online beauty retailer that sells curated skincare and cosmetics products, including editorial "files" reviewing items such as Angela Caglia's Cell Forté serum. The site combines e-commerce with product reviews and beauty guides.
Who are Violet Grey's investors?
Violet Grey's investors include Beechwood Capital, Fernbrook Capital Management, Marker, Red Sea Ventures.
Where is Violet Grey headquartered?
Violet Grey is headquartered in Los Angeles, US.