Fundraising FoxViolet Grey
Los Angeles, US · Founded 2010 · 7 known investors
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Violet Grey is an online beauty retailer that sells curated skincare and cosmetics products, including editorial "files" reviewing items such as Angela Caglia's Cell Forté serum. The site combines e-commerce with product reviews and beauty guides.
Founders & leadership
Violet Grey was founded in 2010 by Cassandra Grey.
Board
Investors · 7
How we know: Agility Capital's portfolio page · Not right? Tell us
How we know: Assembled Brands's portfolio page · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: Fernbrook Capital Management's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: lererhippeau.com · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$30.2M disclosed across 4 rounds · 2014–2018
▶$9MraisedFeb 2018 · 1 investors · Other TechnologyRule 506(b)
- Michael WalrathDirector
- Cassandra GreyExecutive Officer, Director
- Richard ScanlonDirector
- Aviv NevoDirector
- Marigay McKeeDirector
- Jill ScalamandreDirector
- April UchitelExecutive Officer
- Marc ReyDirector
- Offering amount
- $9M
- Amount sold
- $9M
- Proceeds to insiders
- $1.7M
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.2MraisedSep 2017 · 2 investors · Other TechnologyRule 506(b)
- Marissa BellExecutive Officer
- Cassandra GreyExecutive Officer, Director
- Marigay McKeeDirector
- Michael WalrathDirector
- Aviv NevoDirector
- Richard ScanlonDirector
- Amount sold
- $1.2M
- First sale
- Aug 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$12.9MraisedAug 2016 · 19 investors · Other TechnologyRule 506(b)
- Marigay MckeeDirector
- Cassandra GreyExecutive Officer, Director
- Brad GreyDirector
- Michael WalrathDirector
- Aviv NevoDirector
- Richard ScanlonDirector
- Offering amount
- $18.7M
- Amount sold
- $12.9M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7.1MraisedMar 2014 · 26 investors · Other TechnologyRule 506(b)
- Richard ScanlonDirector
- Brad GreyDirector
- Aviv NevoDirector
- Cassandra GreyExecutive Officer, Director
- Michael WalrathDirector
- Offering amount
- $7.3M
- Amount sold
- $7.1M
- First sale
- Feb 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does Violet Grey do?
- Violet Grey is an online beauty retailer that sells curated skincare and cosmetics products, including editorial "files" reviewing items such as Angela Caglia's Cell Forté serum. The site combines e-commerce with product reviews and beauty guides.
- Who founded Violet Grey?
- Violet Grey was founded by Cassandra Grey in 2010.
- Who are Violet Grey's investors?
- Violet Grey's investors include Agility Capital, Assembled Brands, Beechwood Capital, Fernbrook Capital Management, Lerer Hippeau, Marker, Red Sea Ventures.
- How much funding has Violet Grey raised?
- Violet Grey has disclosed $30.2M raised across 4 rounds.
- Where is Violet Grey headquartered?
- Violet Grey is headquartered in Los Angeles, US.