Fundraising Fox

WILDFANG

Portland, US · Founded 2011 · Delaware corporation · 8 known investors

Wildfang is an apparel brand offering gender-fluid clothing, reinterpreting menswear classics tailored to fit the female form across a range of sizes. It sells directly to consumers who want masculine-edged, inclusive wardrobe options.

ConsumerDirect to ConsumerE-commerce

Founders & leadership

WILDFANG was founded in 2011 by Emma McIlroy, Julia Parsley, and Taralyn Thuot.

EMEmma McIlroy
Emma McIlroyCo-founder & CEO
JPJulia Parsley
Julia ParsleyCo-founder
TTTaralyn Thuot
Taralyn ThuotCo-founder
AH
Amy HjorthNamed on SEC filing

Board

SS
Sarmad SaghirBoard director
JW
Jonathan WhitcherBoard director
EM
Erik MooreBoard director
SJ
Shea JensenBoard director
KD
Kelly DachtlerBoard director

Investors · 8

Assembled BrandsCalifornia
Backstage CapitalLos Angeles · $50K
Long Way VenturesBend
Oregon Venture FundPortland · $500K – $5M
Portland Seed FundPortland · $25K
VTF CapitalLas Vegas · $300K – $2M
Cascade Seed FundreportedBend
Elevate CapitalreportedBeaverton · $2M – $25M

Reported raises · per SEC filings

Form D private placements

$7.7M disclosed across 6 rounds · 2015–2025

▶$210KraisedApr 2025 · 4 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Sarmad SaghirDirector
  • Shea JensenDirector
  • Jonathan WhitcherDirector
  • Amy HjorthExecutive Officer
  • Emma McIlroyExecutive Officer, Director
Offering amount
$1.8M
Amount sold
$210K
First sale
Mar 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$500KraisedOct 2021 · 6 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Christine HunsickerDirector
  • Jonathan WhitcherDirector
  • Emma McIlroyExecutive Officer, Director
  • Nilka ThomasDirector
Offering amount
$612.5K
Amount sold
$500K
First sale
Sep 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.6MraisedMar 2021 · 23 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Jonathan WhitcherDirector
  • Christine HunsickerDirector
  • Nilka ThomasDirector
  • Emma McIlroyExecutive Officer, Director
Offering amount
$4.7M
Amount sold
$2.6M
First sale
Feb 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$690KraisedFeb 2019 · 11 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Jonathan WhitcherDirector
  • Kelly DachtlerDirector
  • Emma McIlroyExecutive Officer, Director
  • Joyce HrinyaDirector
  • Jonathan Bradford Handley, Jr.Director
  • Katherine Melchior RayDirector
Offering amount
$1.3M
Amount sold
$690K
First sale
Mar 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.1MraisedJul 2017 · 22 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Emma McIlroyExecutive Officer, Director
  • Kelly DachtlerDirector
  • Jonathan WhitcherDirector
  • Katherine Melchior RayDirector
Offering amount
$3.3M
Amount sold
$2.1M
First sale
Jun 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.6MraisedMay 2016 · 21 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Erik MooreDirector
  • Emma McIlroyExecutive Officer, Director
  • Jonathan WhitcherDirector
  • Kelly DachtlerDirector
  • Julia ParsleyDirector
Offering amount
$2M
Amount sold
$1.6M
First sale
Apr 2015
Incorporated
Corporation, Delaware, 2011
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 4

by search overlap
Lulus974 shared keywordsLulus is an online retailer offering women's fashion, including wedding guest dresses, bridesmaid dresses, homecoming dresses, and formal gowns across a range of sizes and price points. It sells curated dress collections for occasions such as weddings, dances, and galas.
Poshmark, Inc.793 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Jcrew773 shared keywordsJ.Crew is an apparel retailer selling clothing such as chinos directly to consumers, with a loyalty program (J.Crew Passport) and branded credit card offering rewards, personalized offers, and members-only events.
Dillard'S720 shared keywordsDillard's is a department store retailer selling apparel, cosmetics, and other consumer goods online and in stores, offering credit card rewards and multiple payment options such as Venmo.

Companies competing with WILDFANG for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Wildfang Is the Gender-Neutral Clothing Brand Shaking Up the Fashion Industryswimsuit.si.com · Jun 2025Wildfang Founder Says F**k the Rules, Don't Give Up - Queerencyqueerency.com · Jun 2023Wildfang Raises Funding - FinSMEsfinsmes.com · Mar 2013

Frequently asked questions

What does WILDFANG do?
Wildfang is an apparel brand offering gender-fluid clothing, reinterpreting menswear classics tailored to fit the female form across a range of sizes. It sells directly to consumers who want masculine-edged, inclusive wardrobe options.
Who founded WILDFANG?
WILDFANG was founded by Emma McIlroy, Julia Parsley, Taralyn Thuot in 2011.
Who are WILDFANG's investors?
WILDFANG's investors include Assembled Brands, Backstage Capital, Long Way Ventures, Oregon Venture Fund, Portland Seed Fund, VTF Capital, Cascade Seed Fund, Elevate Capital.
How much funding has WILDFANG raised?
WILDFANG has disclosed $7.7M raised across 6 rounds.
Where is WILDFANG headquartered?
WILDFANG is headquartered in Portland, US.