Who founded ettitude?

ettitude was founded by "BEIHUA ""PHOEBE""" YU in 2018.

Who are ettitude's investors?

ettitude's investors include 37 Angels, Assembled Brands, Boro Capital, Entrepreneurs Roundtable Accelerator (ERA), igniteXL Venture, Remarkable Ventures, TA Ventures.

How much funding has ettitude raised?

ettitude has disclosed $301K raised across 1 round.

Where is ettitude headquartered?

ettitude is headquartered in Los Angeles, US.

ettitude

Los Angeles, US · Founded 2018 · 27 employees on LinkedIn · 7 known investors

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ettitude is a lifestyle brand that makes home essentials—bedding, bath towels, and related products—from its patented CleanBamboo® lyocell fabric, produced with a closed-loop, non-toxic organic bamboo process. It sells sustainable, hypoallergenic textiles directly to consumers, emphasizing supply-chain transparency and regenerative sourcing.

Circular Economy Consumer Direct to Consumer E-commerce

Founders & leadership

ettitude was founded in 2018 by "BEIHUA ""PHOEBE""" YU.

"BEIHUA ""PHOEBE""" YUFounder

ADAM BURGOONNamed on SEC filing

KATERINA DEYNamed on SEC filing

Investors · 7

37 Angelslisted by 37 AngelsNew York · $25K

How we know: 37 Angels's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Assembled Brandslisted by Assembled BrandsCalifornia

How we know: Assembled Brands's portfolio page · Not right? Tell us

Boro Capitallisted by Boro CapitalNew York · $250K – $500K

How we know: the VCSheet dataset · Not right? Tell us

Entrepreneurs Roundtable Accelerator (ERA)listed by Entrepreneurs Roundtable Accelerator (ERA)New York · $100K – $2M

How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

igniteXL Venturelisted by igniteXL VenturePalo Alto · $100K – $500K

How we know: the VCSheet dataset · Not right? Tell us

Remarkable Ventureslisted by Remarkable VenturesNew York

How we know: Remarkable Ventures's portfolio page · Not right? Tell us

TA VenturesreportedFrankfurt am Main · $100K – $1M

How we know: funding news · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$301K disclosed across 1 round · 2020

▶$301KraisedAug 2020 · 23 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

ADAM BURGOONDirector
"BEIHUA ""PHOEBE""" YUExecutive Officer, Director
KATERINA DEYExecutive Officer, Director

Offering amount: $301K
Amount sold: $301K
First sale: Apr 2020
Incorporated: Corporation, Delaware, 2018
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 3

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CarilohaCariloha is a consumer goods company that creates and sells products, including apparel designed for charitable causes.

WayfairWayfair offers a product specialist service where technical experts provide specialized product knowledge and personalized recommendations to help shoppers make informed purchasing decisions.

Companies working in the same space as ettitude.

In the news

Investors cozy up to LA-based ettitude's bamboo bedding and sleep wear with $1.6 million | TechCrunchtechcrunch.com · May 2020

Frequently asked questions

What does ettitude do?: ettitude is a lifestyle brand that makes home essentials—bedding, bath towels, and related products—from its patented CleanBamboo® lyocell fabric, produced with a closed-loop, non-toxic organic bamboo process. It sells sustainable, hypoallergenic textiles directly to consumers, emphasizing supply-chain transparency and regenerative sourcing.
Who founded ettitude?: ettitude was founded by "BEIHUA ""PHOEBE""" YU in 2018.
Who are ettitude's investors?: ettitude's investors include 37 Angels, Assembled Brands, Boro Capital, Entrepreneurs Roundtable Accelerator (ERA), igniteXL Venture, Remarkable Ventures, TA Ventures.
How much funding has ettitude raised?: ettitude has disclosed $301K raised across 1 round.
Where is ettitude headquartered?: ettitude is headquartered in Los Angeles, US.