Fundraising Fox
/Companies
Sign in

ettitude

Los Angeles, US · Founded 2018 · 27 employees on LinkedIn · 7 known investors

Find your way into ettitude

ettitude is a lifestyle brand that makes home essentials—bedding, bath towels, and related products—from its patented CleanBamboo® lyocell fabric, produced with a closed-loop, non-toxic organic bamboo process. It sells sustainable, hypoallergenic textiles directly to consumers, emphasizing supply-chain transparency and regenerative sourcing.

Circular EconomyConsumerDirect to ConsumerE-commerce

Founders & leadership

ettitude was founded in 2018 by "BEIHUA ""PHOEBE""" YU.

""
"BEIHUA ""PHOEBE""" YUFounder
AB
ADAM BURGOONNamed on SEC filing
KD
KATERINA DEYNamed on SEC filing

Investors · 7

Assembled Brandslisted by Assembled BrandsCalifornia · $1M – $25M

How we know: Assembled Brands's portfolio page · Not right? Tell us

Boro Capitallisted by Boro CapitalNew York · $250K – $500K

How we know: the VCSheet dataset · Not right? Tell us

Entrepreneurs Roundtable Accelerator (ERA)listed by Entrepreneurs Roundtable Accelerator (ERA)New York · $100K – $2M

How we know: the VCSheet dataset · Not right? Tell us

igniteXL Venturelisted by igniteXL VenturePalo Alto · $100K – $500K

How we know: the VCSheet dataset · Not right? Tell us

Remarkable Ventureslisted by Remarkable VenturesNew York

How we know: Remarkable Ventures's portfolio page · Not right? Tell us

TA VenturesreportedFrankfurt am Main · $100K – $1M

How we know: funding news · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$301K disclosed across 1 round · 2020

▶$301KraisedAug 2020 · 23 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • ADAM BURGOONDirector
  • "BEIHUA ""PHOEBE""" YUExecutive Officer, Director
  • KATERINA DEYExecutive Officer, Director
Offering amount
$301K
Amount sold
$301K
First sale
Apr 2020
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 3

CasperCasper designs and manufactures foam and hybrid mattresses engineered for comfort and spinal support, selling directly to consumers through an online platform with physical retail locations and a 100-night risk-free trial.
CarilohaCariloha is a consumer goods company that creates and sells products, including apparel designed for charitable causes.
WayfairWayfair offers a product specialist service where technical experts provide specialized product knowledge and personalized recommendations to help shoppers make informed purchasing decisions.

Companies working in the same space as ettitude.

In the news

Investors cozy up to LA-based ettitude's bamboo bedding and sleep wear with $1.6 million | TechCrunchtechcrunch.com · May 2020

Frequently asked questions

What does ettitude do?
ettitude is a lifestyle brand that makes home essentials—bedding, bath towels, and related products—from its patented CleanBamboo® lyocell fabric, produced with a closed-loop, non-toxic organic bamboo process. It sells sustainable, hypoallergenic textiles directly to consumers, emphasizing supply-chain transparency and regenerative sourcing.
Who founded ettitude?
ettitude was founded by "BEIHUA ""PHOEBE""" YU in 2018.
Who are ettitude's investors?
ettitude's investors include 37 Angels, Assembled Brands, Boro Capital, Entrepreneurs Roundtable Accelerator (ERA), igniteXL Venture, Remarkable Ventures, TA Ventures.
How much funding has ettitude raised?
ettitude has disclosed $301K raised across 1 round.
Where is ettitude headquartered?
ettitude is headquartered in Los Angeles, US.