Supergut

Supergut is a Los Angeles-based nutrition brand that sells functional foods and supplements built around a proprietary prebiotic fiber blend combining soluble, insoluble and resistant fibers. Its product line includes Foundational Daily Fiber powders (6g fiber per serving), GLP-1 Daily Support powders (6-7g fiber per serving, sold unflavored and in flavors such as Blood Orange, Raspberry Lemon and Watermelon Lime), prebiotic bars (10g fiber and 10g protein per bar in Chocolate Brownie, Peanut Butter Chocolate and Strawberry Almond) and shakes. Powders are sold in tubs and single-serve stick packs, with bundled sets and subscription options.

The formulations use oat beta glucan fiber, Solnul resistant potato starch (a trademark of MSP Starch Products), unripened green banana and soluble vegetable fiber; Sunfiber (Taiyo International) is also referenced. Products are described as non-GMO, gluten-free, vegan, glyphosate-free, zero added sugar, Monash University Low FODMAP Certified, third-party tested, GMP certified and manufactured in the USA from globally sourced ingredients. The company markets the blend as feeding gut bacteria tied to the body's natural GLP-1 response, positioning it for appetite control, blood sugar management, digestion, cholesterol and heart health, alongside standard FDA disclaimers.

The company reports a peer-reviewed, 12-week human clinical study in which participants with type 2 diabetes consuming its products showed improved glycemic control and a small reduction in body weight, and cites an advisory board and a body of prior clinical research on prebiotic ingredients. Coverage notes the clinical study did not directly measure GLP-1 levels, and management has acknowledged regulatory uncertainty around 'GLP-1' front-of-pack claims.

Founding story

Marc Washington, previously in leadership roles in consumer wellness including at Beachbody, founded the company in memory of his late sister Monica, who struggled with metabolic health issues and died young from complications during a high-risk pregnancy. He set out to build functional foods with credible science behind them to help people improve health 'from the inside out' and to address health disparities affecting communities of color.

Business model

Consumer packaged goods. Supergut sells powders, bars and shakes directly to consumers through its own e-commerce site, with one-time purchases, subscribe-and-save discounts (roughly 10-20%), free shipping above $50, HSA/FSA eligibility and a 30-day money-back guarantee on first orders, and also wholesales through brick-and-mortar retail and Amazon.

Product sales at price points including $15.99 stick-pack boxes, $30-$60 powder tubs and $40 single-flavor or $120 variety-pack bar cases, plus recurring subscription orders and retail/wholesale distribution.

Traction

Sales grew 172% in 2024 while the brand launched into retail and expanded to over 5,000 physical stores, momentum attributed largely to its GLP-1 booster powder. The company received the 2022 Good Housekeeping Healthy Snack Award. Incoming CEO Tracey Warner Halama stated the business could reach well into the hundreds of millions of dollars in annual revenue.

Latest developments

In March 2025 Supergut closed an undisclosed minority growth investment led by Full Frame Growth Partners, with Full Frame founder and managing partner Bader Alam joining the board. Tracey Warner Halama joined as CEO and board member and founder Marc Washington moved to executive chairman. Proceeds were earmarked for product innovation, new retail placements and hiring. Product pages reference Supergut and Tiny Health pilot clinical and observational studies, and management has indicated a possible follow-up study focused on GLP-1.