Perelel
Santa Monica, US · Founded 2020 · Delaware corporation · 52 employees on LinkedIn · 5 known investors
Find your way into Perelel
424 people in our graph share verified history with the Perelel team — schools, employers, funds. One of them is your warm intro.
Ben Robbinsunlockedknows Victoria Thain Gioia · together at Harvard Business School (overlapped)
×8knows the team · via Harvard Business School
knows the team · via Jcrew
×2knows the team · via The Honest Company
Perelel makes doctor-formulated vitamin and supplement packs tailored to specific stages of women's hormonal lives, including trying to conceive, pregnancy trimesters, postpartum, motherhood, and perimenopause. The direct-to-consumer brand sells stage-specific regimens and bundles on a subscription basis.
Founders & leadership
Perelel was founded in 2020 by Victoria Thain Gioia, Alexandra Taylor, and Banafsheh Bayati.
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Victoria Thain GioiainCo-Founder & CEOVictoria Thain Gioia is co-founder and CEO of Perelel, a direct-to-consumer vitamin and supplement company formulated by OB/GYNs for women's health across fertility, pregnancy, postpartum, and perimenopause stages. Prior to founding Perelel, she worked in investment banking and held roles scaling consumer brands including The Honest Company and Olive & June.
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Alexandra TaylorCo-founder
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Banafsheh BayatiCo-Founder (board-certified OB/GYN)
Board
RH
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Neda DaneshzadehBoard director
Investors · 5
Funding
SEC filings, press & company announcements$9.5M disclosed across 2 of 3 rounds · 2022–2025
- Undisclosed amountseed fundingJul 2022
Unilever Ventures (lead), Willow Growth Partners
Source ↗
▶$4MraisedNov 2025 · 4 investors · OtherRule 506(b)
▶$4MraisedNov 2025 · 4 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Victoria Thain GioiaExecutive Officer, Director, Promoter
- Alexandra TaylorExecutive Officer, Director, Promoter
- Rachel HarrisDirector
- Neda DaneshzadehDirector
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Oct 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.5MraisedDec 2023 · OtherRule 506(b)
▶$5.5MraisedDec 2023 · Other
Rule 506(b)Officers, directors & promoters on the filing
- Alexandra TaylorDirector
- VICTORIA THAIN GIOIAExecutive Officer, Director
- RACHEL HARRISDirector
- Offering amount
- $7.7M
- Amount sold
- $5.5M
- First sale
- Dec 2023
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlap
Flo Health6751 shared keywordsFlo is a women's health app offering personalized cycle tracking, fertility guidance, pregnancy support, and health education backed by a medical team. The app serves women and people with periods globally with science-based insights on hormonal health from first period to perimenopause.
Natural Cycles5190 shared keywordsNatural Cycles offers an FDA-cleared mobile app that uses a user's body temperature data and an algorithm to predict fertile windows for hormone-free birth control and pregnancy planning. The app supports women's health across life stages from contraception through perimenopause and is certified in over 35 countries.
Baby List4261 shared keywordsBabylist is an online baby registry and shopping platform that helps families register for baby gear and items.
Companies competing with Perelel for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Perelel do?
- Perelel makes doctor-formulated vitamin and supplement packs tailored to specific stages of women's hormonal lives, including trying to conceive, pregnancy trimesters, postpartum, motherhood, and perimenopause. The direct-to-consumer brand sells stage-specific regimens and bundles on a subscription basis.
- Who founded Perelel?
- Perelel was founded by Victoria Thain Gioia, Alexandra Taylor, Banafsheh Bayati in 2020.
- Who are Perelel's investors?
- Perelel's investors include Selva Ventures, Unilever Ventures, PRELUDE, Prelude Growth Partners, Willow Growth Partners.
- How much funding has Perelel raised?
- Perelel has disclosed $9.5M raised across 2 of its 3 known rounds.
- Where is Perelel headquartered?
- Perelel is headquartered in Santa Monica, US.