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Perelel
Santa Monica, US · Founded 2020 · Delaware corporation · 52 employees on LinkedIn · 5 known investors
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Perelel makes doctor-formulated vitamin and supplement packs tailored to specific stages of women's hormonal lives, including trying to conceive, pregnancy trimesters, postpartum, motherhood, and perimenopause. The direct-to-consumer brand sells stage-specific regimens and bundles on a subscription basis.
Founders & leadership
Perelel was founded in 2020 by Victoria Thain Gioia, Alexandra Taylor, and Banafsheh Bayati.
Board
Investors · 5
How we know: Selva Ventures's portfolio page · funding news · press coverage · Not right? Tell us
How we know: Unilever Ventures's portfolio page · funding news · femtechinsider.com · Not right? Tell us
How we know: Willow Growth Partners's portfolio page · a partner's Signal profile · funding news · femtechinsider.com · Not right? Tell us
How we know: funding news · press coverage · Not right? Tell us
Funding
SEC filings, press & company announcements$9.5M disclosed across 2 of 3 rounds · 2022–2025
- Undisclosed amountseed fundingJul 2022
Unilever Ventures (lead), Willow Growth Partners
Source ↗
▶$4MraisedNov 2025 · 4 investors · OtherRule 506(b)
- Victoria Thain GioiaExecutive Officer, Director, Promoter
- Alexandra TaylorExecutive Officer, Director, Promoter
- Rachel HarrisDirector
- Neda DaneshzadehDirector
- Offering amount
- $4M
- Amount sold
- $4M
- First sale
- Oct 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5.5MraisedDec 2023 · OtherRule 506(b)
- Alexandra TaylorDirector
- VICTORIA THAIN GIOIAExecutive Officer, Director
- RACHEL HARRISDirector
- Offering amount
- $7.7M
- Amount sold
- $5.5M
- First sale
- Dec 2023
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 3
Companies working in the same space as Perelel.
In the news
Frequently asked questions
- What does Perelel do?
- Perelel makes doctor-formulated vitamin and supplement packs tailored to specific stages of women's hormonal lives, including trying to conceive, pregnancy trimesters, postpartum, motherhood, and perimenopause. The direct-to-consumer brand sells stage-specific regimens and bundles on a subscription basis.
- Who founded Perelel?
- Perelel was founded by Victoria Thain Gioia, Alexandra Taylor, Banafsheh Bayati in 2020.
- Who are Perelel's investors?
- Perelel's investors include Selva Ventures, Unilever Ventures, Willow Growth Partners, PRELUDE, Prelude Growth Partners.
- How much funding has Perelel raised?
- Perelel has disclosed $9.5M raised across 2 of its 3 known rounds.
- Where is Perelel headquartered?
- Perelel is headquartered in Santa Monica, US.