MANSCAPED

MANSCAPED (Manscaped LLC) is a men's grooming and personal care company that designs and sells electric grooming tools and hygiene consumables under the Manscaped brand. Its catalog spans groin and body hair trimmers (The Lawn Mower line, including the Lawn Mower 5.0 Ultra), foil and compact face shavers (The Chairman Pro, The Handyman), beard trimmers (The Beard Hedger), nose, ear and eyebrow trimmers (Weed Whacker 3.0 Pro), head shavers (The Dome Shaver), plus skincare (the Skin Ultra line and The Face Buffer Pro), deodorants, apparel, and accessories. Products are sold individually and in multi-item bundles and kits such as the Performance Package, Platinum Package, and the Beard, Balls & Strays Bundle, at price points generally between roughly $35 and $200.

The company's initial focus was below-the-waist grooming, a segment it positioned as underserved relative to women's beauty products, and it later expanded across the body into what it describes as head-to-toe shaving, skincare, and hygiene. Its hero device, The Lawn Mower, drove early scaling, after which the portfolio was extended into power shave, consumables, and lifestyle and accessory categories. Marketing has drawn on the existing "manscaping" neologism, pun-based humor, treatment of male hygiene taboos, and paid celebrity appearances, including a campaign featuring NFL player Rob Gronkowski and model Camille Kostek, and collaborations such as one with Steve-O tied to testicular cancer awareness.

MANSCAPED also produces consumer research and educational content through its blog, including a 2025 study conducted with the O.R.G.A.S.M Research Lab, a group of sex researchers at Kwantlen Polytechnic University, on masculinity and sexuality.

Founding story

Paul Tran, born in Vietnam and a first-generation immigrant to the United States who put himself through the University of Southern California and previously launched and sold several businesses, identified a gap in male self-care: unlike women's beauty, no brand addressed the male groin area. He co-founded MANSCAPED in 2016 in San Diego with Steve King, who served as the original CEO, with Tran later leading the company as CEO.

Business model

Consumer packaged goods and consumer electronics sold primarily direct-to-consumer online, combining one-time device and kit purchases with replenishable consumables such as blade refills, skincare, and deodorant. The site promotes a tiered rewards program (Guest List, A-List, VIP) with member pricing and points that convert to rewards cash, alongside free shipping over $49, a money-back guarantee, and a two-year warranty.

Revenue comes from product sales of grooming devices, kits, and consumable personal care items, with member pricing tiers and bundles used to increase order value and repeat purchases. International markets are described as a key portion of the company's revenue profile.

Traction

Growth was led by The Lawn Mower device and expansion into adjacent product categories and international markets; a debt provider states the company scaled quickly and profitably with a relatively small amount of equity capital raised. The company was named one of Inc. Magazine's Best Workplaces in 2020 and a San Diego Union-Tribune Top Workplace in 2021, 2023, and 2024.

Latest developments

In 2025 the company introduced its Skin Ultra men's skincare line and The Face Buffer Pro (May 2025), published a study with the O.R.G.A.S.M Research Lab at Kwantlen Polytechnic University (July 2025), and launched its Members Only Rewards loyalty program (August 2025). Other recent product introductions include The Chairman Plus, The Dome Shaver Plus, and a Lawn Mower 5.0 Ultra special edition supporting testicular cancer awareness.