By Rotation
4 known investors
By Rotation is a fashion rental platform that allows consumers to rent designer clothing and lend or monetize their own wardrobes. The service focuses on sustainable consumption through sharing pre-owned luxury fashion items.
Investors · 4
Competitors · 7
by search overlap
Poshmark, Inc.3884 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Rent the Runway3322 shared keywordsRent the Runway is a fashion rental service that lets consumers rent designer clothing — including dresses, tops, trousers, maternity wear, and blazers — from brands such as Sea New York, Ulla Johnson, and BOSS. It also offers exclusive designer collaborations produced with labels like Jason Wu and Prabal Gurung.
Lyst2073 shared keywordsLyst is an online fashion shopping platform that aggregates clothing and accessories, including designer brands such as Saint Laurent, for consumers to browse and buy.
The Real Real x-tech-robotics1810 shared keywordsThe RealReal is an online marketplace for authenticated luxury consignment, allowing consumers to buy and sell pre-owned designer clothing, accessories, jewelry, watches, and home goods.
Thredup1261 shared keywordsThredUp operates an online marketplace where consumers buy and sell secondhand clothing, and provides resale-as-a-service solutions for fashion brands seeking to incorporate circular commerce into their business models.
Shopmy1127 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Farfetch996 shared keywordsFarfetch is an online marketplace for luxury fashion, connecting customers with designer boutiques and independent retailers worldwide. The platform offers a curated selection of high-end clothing, shoes, bags, and accessories from established and emerging fashion brands.
Companies competing with By Rotation for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- BY ROTATION LTD
- Company number
- 11916152
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 30 Mar 2019
- Registered office
- 24-28 Bloomsbury Way, London, WC1A 2SN
- Nature of business (SIC)
- 96090 — Other service activities n.e.c.
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 15 Mar 2026 · next due 29 Mar 2027
Current officers · 2
- Eshita Kabra — director, appointed 30 Mar 2019
- Thomas Walter Foquett March — director, appointed 11 Apr 2022
Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does By Rotation do?
- By Rotation is a fashion rental platform that allows consumers to rent designer clothing and lend or monetize their own wardrobes. The service focuses on sustainable consumption through sharing pre-owned luxury fashion items.
- Who are By Rotation's investors?
- By Rotation's investors include Cornerstone VC, Redrice Ventures, Sie Ventures, True..