Who founded By Rotation?

By Rotation was founded by Eshita Kabra.

Who are By Rotation's investors?

By Rotation's investors include Cornerstone VC, Redrice Ventures, Sie Ventures, True., Cherry Ventures, Closed Loop Partners, True Global Ventures.

How much funding has By Rotation raised?

By Rotation has disclosed $3M raised across 1 of its 2 known rounds.

By Rotation

7 known investors

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By Rotation is a fashion rental platform that allows consumers to rent designer clothing and lend or monetize their own wardrobes. The service focuses on sustainable consumption through sharing pre-owned luxury fashion items.

Circular Economy Consumer Marketplaces

Founders & leadership

Eshita Kabra Founder and CEOEshita Kabra is Founder and CEO of By Rotation, a fashion rental platform for designer clothing and pre-owned luxury items. She previously worked as an investment professional for over six years.

Eshita Kabra-DaviesFounder

Investors · 7

Cornerstone VClisted by Cornerstone VCLondon · $317.5K

How we know: Cornerstone VC's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Redrice Ventureslisted by Redrice VenturesLondon

How we know: Redrice Ventures's portfolio page · theindustry.fashion · open dataset · 5k.vc investor directory · Not right? Tell us

Sie Ventureslisted by Sie VenturesLondon

How we know: Sie Ventures's portfolio page · Not right? Tell us

True.listed by True.London · $190M

How we know: True.'s portfolio page · Not right? Tell us

Cherry VenturesreportedBerlin · $2.2M – $7.7M

How we know: a partner's Signal profile · Not right? Tell us

Closed Loop PartnersreportedNew York · $100K – $1M

How we know: a partner's Signal profile · theindustry.fashion · Not right? Tell us

True Global VenturesreportedSingapore

How we know: theindustry.fashion · Not right? Tell us

Funding

SEC filings, press & company announcements

$3M disclosed across 1 of 2 rounds · 2022

$3Mseed fundingApr 2022 · 4 sources
Redrice Ventures (lead), Closed Loop Partners, True Global
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Related companies · 8

Poshmark, Inc.Poshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.

Rent the RunwayRent the Runway is a fashion rental service that lets consumers rent designer clothing — including dresses, tops, trousers, maternity wear, and blazers — from brands such as Sea New York, Ulla Johnson, and BOSS. It also offers exclusive designer collaborations produced with labels like Jason Wu and Prabal Gurung.

LystLyst is an online fashion shopping platform that aggregates clothing and accessories, including designer brands such as Saint Laurent, for consumers to browse and buy.

The RealRealThe RealReal is an online marketplace for authenticated luxury consignment, allowing consumers to buy and sell pre-owned designer clothing, accessories, jewelry, watches, and home goods.

HURRHURR operates a tech-first marketplace enabling people to rent and lend luxury fashion items instead of purchasing them, reducing waste in the fashion industry. The platform serves fashion consumers and serves as a community-driven solution to address environmental concerns related to fast fashion.

ThredupThredUp operates an online marketplace where consumers buy and sell secondhand clothing, and provides resale-as-a-service solutions for fashion brands seeking to incorporate circular commerce into their business models.

ShopmyShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.

FarfetchFarfetch is an online marketplace for luxury fashion, connecting customers with designer boutiques and independent retailers worldwide. The platform offers a curated selection of high-end clothing, shoes, bags, and accessories from established and emerging fashion brands.

Companies working in the same space as By Rotation.

Companies House · registry record

View on Companies House ↗

Registered name: BY ROTATION LTD
Company number: 11916152
Status: Active
Company type: Private limited company
Incorporated: 30 Mar 2019
Registered office: 24-28 Bloomsbury Way, London, WC1A 2SN
Nature of business (SIC): 96090 — Other service activities n.e.c.
Accounts: last made up to 31 Mar 2025 · next due 31 Dec 2026
Confirmation statement: last made up to 15 Mar 2026 · next due 29 Mar 2027

Current officers · 2

Eshita Kabra — director, appointed 30 Mar 2019
Thomas Walter Foquett March — director, appointed 11 Apr 2022

Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does By Rotation do?: By Rotation is a fashion rental platform that allows consumers to rent designer clothing and lend or monetize their own wardrobes. The service focuses on sustainable consumption through sharing pre-owned luxury fashion items.
Who founded By Rotation?: By Rotation was founded by Eshita Kabra.
Who are By Rotation's investors?: By Rotation's investors include Cornerstone VC, Redrice Ventures, Sie Ventures, True., Cherry Ventures, Closed Loop Partners, True Global Ventures.
How much funding has By Rotation raised?: By Rotation has disclosed $3M raised across 1 of its 2 known rounds.